OUR ‘BRING ON SPRING’ BLOWOUT SALE STARTS NOW!!!

Spring is finally in the air, so let’s get your wardrobe prepared with

some massive savings on our entire in-store and online collection!

 

PLUS, SAVE ON ALL OUR NEW ARRIVALS!

 

Our incredible 2020 spring blowout includes all of the following:

 

Sunglasses$5.00/pair

 

Mondor40% OFF

 

Bath Bomb. Co50% OFF

 

Shagwear – 25% OFF

 

Wellco – 50% OFF

 

Main & Local40% OFF

 

Good Luck Socks40% OFF

 

Soak Wash 40% OFF

 

Tokki Boutique40% OFF

 

Bauble – 40% OFF

 

Caracol – 40% OFF

 

byCHANCE 40% OFF

 

OFV 50% OFF

 

Noujica70% OFF

 

Jeane & Jax50% OFF

 

EMK Clothing60% OFF

 

Pixie Mood50% OFF

 

Noize50% OFF

 

Mandala 60% OFF

 

Lola Jeans30% OFF

 

Twigg & Feather60% OFF

 

Yoga Jeans60% OFF

 

Schwiing60% OFF

 

Poison Pear60% OFF

 

Marvella60% OFF

 

Jerico40% OFF

 

FIG Clothing50% OFF

 

I Love Tyler Madison50% OFF

 

Cherry Bobin50% OFF

 

PLUS, all Palette by Laura-Jean creations are on sale, starting at

25% OFF on the newest of our arrivals!

 

Get in on these deals before they’re gone!


Style Profile: Amy Syed

Name: Amy Syed
Occupation: Founder and CEO of FindyourHCP
Coach/Principal Consultant 15minutesaday.com
Chair of the Board of Directors, The Period Purse
Host of podcast, The Calm After the Storm
Age: Over 40 and loving it!
Lifestyle: Meticulously curated days – work hard and play hard!!

 

Leanne Long Sleeve – Plum from Palette by Laura-Jean; Alexa High Rise Skinny Jeans – Black by Lola Jeans; Audrina Bag – Red by Markham’s Pixie Mood; Necklace by Torched Studio

What’s a typical day like for you?

 

A typical day starts between 5:30-6:00 AM. It’s an interchanging of hour-by-hour meetings intertwined with my 5 kids and husband.
I normally work for the earlier part of the day, so I am available by 6 for dinner with my family and have a busy evening life.
Days are never typical… things can change and evolve by the hour! 

 

Ewa Dress – Cobalt Blue from Palette by Laura-Jean

 

What in your life is really important to you?

 

Ensuring I’m fulfilling a higher purpose and lifting others up. Of course, my family is important – especially making sure all of my 5 kids feel fulfilled. My highlight and spending play time with my 3-year-old and learning from her inquisitive nature. 

 

Samara Tunic – Maroon from Palette by Laura-Jean; Anne-Marie Cardigan – Wine from Palette by Laura-Jean; Leggings available in-stores only

 

What would you like to be remembered for?

 

I want to be remembered for my impact on others lives and the world. I am preparing for bigger things and believe I’m on the right trajectory, so 2020 will be all about execution and disruption. To help others at this level, I rely on those like your readership to advocate and help get me there! 

 

Faux Wrap Dress – Black by Brenda Beddome; Gabriella Denim Jacket – Midnight Blue by Lola Jeans

 

What role does fashion play in your life?
Fashion is one’s personality and I have always striven to be a little different, although as I get older I feel I’m perhaps becoming more the same.

 

I like signature pieces that are bright and chic. I always wanted to be a fashion designer in my younger days and still maintain a fashion incubator membership, just in case. 

 

Lisa Dress – Purple Floral from Palette by Laura-Jean

 

What do you love about shopping at Fresh Collective?

 

I love how to clothes fit my curves and didn’t cut off at my waist. I bought so many outfits just because of the ease and comfort in the clothes. I also like the fact I can throw it in my bag and travel with a few pieces. I travel a lot and it’s easy to pack in my backpack and go. 

 

Leanne Long Sleeve – Plum from Palette by Laura-Jean; Alexa High Rise Skinny Jeans – Black by Lola Jeans; Audrina Bag – Red by Markham’s Pixie Mood; Necklace by Torched Studio

Leanne Long Sleeve – Plum & Pine from Palette by Laura-Jean; Alexa High Rise Skinny Jeans – Black by Lola Jeans; Rebeccah High Rise Pull On Straight Jeans – Medium Blue by Lola Jeans; Audrina Bag – Red by Markham’s Pixie Mood; Necklaces by Torched Studio

What do you have that you want to promote?

FindyourHCP is a platform that uses the gig economy of human capital in healthcare to match healthcare practitioners to employers on an on-demand and flexible basis. We are the first gig economy solution for professionals and are so excited for expansion in 2020!

 

Ewa Dress – Cobalt Blue from Palette by Laura-Jean; Una Jacket – Black French Fleece from Palette by Laura-Jean

 

You have some amazing projects launching in 2020. Do tell!

 

I will be launching a podcast, Calm after the storm, at the end of February 2020. It’s a passion project of mine that will enable discussion about survivorship, thriving, and transforming, one life at a time.

 

I am recruiting interviewees, so feel free to email me at amy@amysyed.ca for more information.

 

Samara Tunic – Maroon from Palette by Laura-Jean; Leggings available in-stores only

 

I am also launching a course: 15minutesaday.ca as part of a virtual wellness clinic that will be make courses and integrative therapies available to the global community. When I went through my experience with cancer and conventional treatments, I truly believe the integrative therapies helped me heal. I want to share this fift and perspective  with people around the world. Stay tuned on launch dates by joining my email list at amysyed.ca or @amy.syed on IG.

 

Faux Wrap Dress – Black by Brenda Beddome; Gabriella Denim Jacket – Midnight Blue by Lola Jeans

 

What do you want others to know about women working in health tech?

 

Health tech is an interesting space. Although the over 65% of the health force is made of women, the founders and CEOs in health tech are a male majority.

 

I advocate for gender parity and hope that more women join the future of health tech, so we can create more equitable technologies to serve diversity in our population appropriately.

 

Lisa Dress – Purple Floral from Palette by Laura-Jean

 

Is there anything else we should know about you?
I am proud survivor of cancer and domestic violence. 2019 was a year of revelations for me and I realized that my story needs to be told. This is the inspiration behind my podcast and I hope everyone tunes in to see what I have in store in the coming month.

 

Lisa Dress – Teal & Black Floral from Palette by Laura-Jean; Lisa Dress – Purple Floral from Palette by Laura-Jean

 

Where can people find you on social media?
@FindyourHCP
@amy.syed
Find me on Facebook to connect!

 

You can also follow me on Twitter and Pinterest. 

 

Seen our new designers yet!?

 

Laila Goddess and dotty by Heather Bolt are two of our newest designers in stores, and we couldn’t be more excited to have them joining our Fresh Collective family!

 

 

Dotty’s Toronto-made, empowering designs work for women of all shapes and sizes. Cuts are created with ease of travel in mind, featuring soft and delightful, wrinkle-free fabrics!

 

Designed in Canada and ethically made in Bali using hand-printed fabrics, Laila Goddess is all about comfy and beautiful designs that flatter mature women with changing bodies.

 

 

Drop by our Roncesvalles or Beaches location today to check out the new collections!

 

Style Profile: Aviva B. Abraham

Name: Aviva B. Abraham

Occupation: Small Business Insurance Expert (or, Group Benefits and Insurance Advisor)

Age: Old enough to have 2 kids who are Gen Y’ers😊

Lifestyle: Always looking to improve!

 

Two-Tone Abstract Contrast Block Pattern Tunic – Grey/Black (SOLD OUT!) by Orange Fashion Village; Wave O Necklace – Champagne by Tokki Boutique

 

What’s a typical day like for you?

 

Get up, check my e-mails, get the kids and myself ready for the day, check e-mails, go to meetings, follow up prospects and clients, check emails again. 🙂 Go home, make supper, spend a bit of time with the kids, watch one of my favorite shows, read or go to a community event/lecture… check my emails one more time (I need to disconnect from email a bit, LOL), then to sleep! 

 

What in your life is really important to you?

 

My kids!

 

What would you like to be remembered for?

 

Helping others and making a difference in peoples’ lives.

 

Alicja Dress – Navy from our in-house line, Palette by Laura-Jean

 

What role does fashion play in your life?

 

I feel good when I am dressed well. It makes me feel better about me, being the best version of myself.

 

What do you love about shopping at Fresh Collective?

 

I ALWAYS find something unique, feminine, and beautiful!

 

Matchstick A-Line Tunic Top – Wine by Orange Fashion Village; Skirt by Brenda Beddome (available in-stores only!)

 

What do you have that you want to promote?

 

I recently launched a group benefit plan for Women Growing Empire (WGE) Queen Members. I am super proud of that, but what I feel these days is a greater need to help women business owners grow and protect their finances.

 

CLICK HERE to learn more about Women Growing Empires!

So many women are working hard in their businesses, but have not taken the time yet to plan for their future – whether that’s to keep working, to travel, retire, or whatever else!

 

Too many women are not taking advantage of the benefits and tax advantages Life Insurance offers – aside from your home, it is the only other tax-free asset the CRA allows us. I want to help more women get the most out of their money, succeed in their goals, minimize the taxes they pay, and be able to live the life they want!

 

There is a lot of (mis)information out there, and when I speak with women I find they don’t know what’s available to them. So many aren’t aware that it’s now easier than ever to protect your family and your finances, and to set yourself up for SUCCESS!

 

Blackcomb Dress – Navy by Cherry Bobin

 

Why do you focus on providing group benefits and life insurance for women business owners?

 

Years ago I saw the trend of top professionals leaving corporate to start their own businesses, and in the last few years, more women are doing this than ever before.

 

Leaving corporate – or even starting your own business as a stay-at-home mom – means you don’t have the resources that Big Corporate Canada has. That is why insurance is so important to small businesses. It provides much-needed financial and medical resources during some of the most difficult times people face.

 

I have met some wonderfully passionate, creative, brilliant women, and love to support them and their dreams by offering guidance in this small way. 🙂

 

Two-Tone Abstract Contrast Block Pattern Tunic – Grey/Black (SOLD OUT!) by Orange Fashion Village; Wave O Necklace – Champagne by Tokki Boutique

 

How will you work with my business to ensure affordable group benefits?

 

There are a few strategies for managing group benefit costs for small businesses, and it depends on the size of your team, as well as their needs. So let’s talk! My mission is to have you walk away with new ideas and information you didn’t have before.

 

What I often see is that even when clients don’t implement any of the ideas we go over, they keep them in mind, and it helps them with planning for their business for the future. I have had women come back to me after 1 or 2 years – sometimes, the timing needs to be right.

 

Alicja Dress – Navy from our in-house line, Palette by Laura-Jean

 

What does a client-advisor relationship entail?

 

The most important thing is ongoing communication; life changes….circumstances change; it is so important to stay in touch, have conversations a few times a year about what is going on in a clients life and in the insurance industry so that we can ensure that the plans we set up continue to serve the client the way they need.

 

Matchstick A-Line Tunic Top – Wine by Orange Fashion Village; Skirt by Brenda Beddome (available in-stores only!)

 

What are some common misconceptions business owners have about group benefits and key person life insurance?

 

Too many people I speak with think it is very expensive, not affordable and don’t understand how it can help them. What I tell them is 2 things-

 

There are affordable options today, and particularly as a business owner its very important to protect your health, your money and your cashflow. It can mean the difference between staying in business, and having to close your doors!

 


Understanding what the risks are and how to properly cover those risks is very important. Setting up the right plan is critical. I had clients who were paying for things they never used, they were wasting their money. I showed them how to re-structure their plan, so the money they were paying for their insurance covered them properly; we made the most of each dollar spent!

 

Blackcomb Dress – Navy by Cherry Bobin

 

Where can people find you on social media?

 

Connect with me on any of the following:

 

LinkedIn

 

Facebook

 

Twitter

 

My Blog

 

Join us in stores for GALENTINE’S + VALENTINE’S DAY!

How do you stay high vibe on Valentine’s Day when you really


aren’t feeling it?

You gather your peeps for cupcakes, makeovers, and Queen

chatter at our Fresh Collective Galentine’s + Valentine’s Day in

-store events!

On February 13th at our Roncesvalles boutique and February 14th at

our Queen East boutique, we’re celebrating YOU and your gorgeous

lady friends, whether you’re single or attached. See details below!

GALENTINE’S DAY

 February 13th from 11:00AM-1:00PM

401 Roncesvalles Ave, Toronto

Fresh Collective

 

Anne Pathammavong Dickson (Epicure Consultant) will be supplying

the yummy cupcakes!

 

Angela Osmond (Fresh Collective Style Coach) will be doing Mini-

Colour Consultations, so you can see which colours suit you best!

 

Lisa Cockburn (Self-Care Consultant at Lovely Life Beauty) will be

offering easy make-up tip and self-care tips aimed at boosting self-

love, along with showing off her fabulous long-wearing vegan makeup

and skincare products!

 

Fresh Collective CEO Laura-Jean Bernhardson will be helping

ladies try on trends for spring! We are stocked with

gorgeous new styles, and this is a great chance to

have fun trying on some new looks!

VALENTINE’S DAY

February 14th from 11:00AM-1:00PM

2116 Queen Street East #A, Toronto

Fresh Collective

Leanne Monaghan (Wellthy Coach) will be hanging out and answering

all questions on health and wellness. Leanne specializes in helping

women who are dealing with perimenopause and menopause. She

literally walks the talk,  lives a truly beautiful life and is now sharing it

with others to help even more people!

Tyler J Smith (makeup artist/actor/marketer) is an expert in

encouraging people to look and feel great. She’s the reason Mich

Maguire’s pictures have been looking so damn good lately! Tyler has

worked with big names like Nelly Furtado and the Philosopher Kings,

and she’ll be mini make-overs to enhance your already beautiful face!

Sabrina Tosi-Creet (Bio Energy Practitioner) is an expert in bio-

energy treatments that will make you feel incredible! She has

personally trained with Dr. Joe Dispenza Live Streams, has an

amazing ability to read her clients and a thorough understanding of

what you need in order to feel better, including issues with pain

management. She will be offering mini-treatments and answering

your questions.

Michelle Daides (CEO of MDMedia Inc.) is an expert in on-camera

and video presence, and she’ll be available to chat production, tips,

and ideas. Michelle’s recent documentary Behind the Red Carpet has

been featured on The Hollywood Channel, CBC and Amazon Prime.

Check it out!

And if you’re interested in signing up for a Wardrobe Makeover, you’ll

be able to drop in and make your booking with marketing guru Mich

Maguire, our new partner in Fresh Collective! Her adorable

Chihuahua, Chewie, will be there to snuggle and give Valentine’s

kisses!

Drop on in for a little extra love from Fresh Collective!

Style Profile: Tamar Ribashvily

Name: Tamar Ribashvily, MBA
Occupation: Investment advisor of RBC Dominion Securities
Age: 38
Lifestyle: Coffee, dresses, markets, yoga

 

Rachel Cardigan – Black from our in-house line, Palette by Laura-Jean; Nancy Tank Top – Bamboo – Deep Teal from Palette by Laura-Jean; Skirt by Brenda Beddome (available in-stores only!); Long necklace with 2″ Circle and Bar – Gold from byCHANCE

 

What’s a typical day like for you?

I rise up just in time for my morning coffee – courtesy of my amazing husband who never forgets what’s important in life. After my coffee, I am ready to deal with a typical chaotic morning, which involves getting a 6-year-old fashionista and a 4-year-old hooligan ready for school on time.

 


I dedicate the rest of my morning to answering client inquiries, getting up-to-date with the markets, and recent investment research. Having a clear perspective on where the markets are going – and how each of my client’s portfolios could be affected – is essential. My afternoons are usually dedicated to meetings and prospecting. In the evenings, I’m happy if I can get in a yoga class or play some squash.

 

Ewa Dress – Cobalt Blue from Palette by Laura-Jean

 

What in your life is really important to you?

So many things, but in short, I want to succeed at home and at work.  To me, it means raising happy, healthy and confident kids, keeping my mind and body healthy and spending meaningful time with my  husband. At work, I aim to give my clients financial peace of mind by knowing that all of their financial interests are being handled with care and expertise.

 


If I can achieve all of that and still have time and money left over, I would really like to travel to every corner of the world. So far, I have lived in 7 countries and speak 6 languages (4 of them fluently).

 

Dress by Brenda Beddome (in stores only!); Audrina Bag – Red by Markham’s Pixie Mood

What would you like to be remembered for?

I would like to be remembered as a woman who was not scared to jump into cold water and face challenges with grace.

What role does fashion play in your life?

I really love looking good and up-to-date with new trends. It affects my whole day, for better or for worse.

 

Rachel Cardigan – Black from our in-house line, Palette by Laura-Jean; Nancy Tank Top – Bamboo – Deep Teal from Palette by Laura-Jean; Skirt by Brenda Beddome (available in-stores only!); Long necklace with 2″ Circle and Bar – Gold from byCHANCE

What do you love about shopping at Fresh Collective?

I love that everything is made in Canada and that you can find some really nice gems there. I have recently purchased golden drop earrings and they are fabulous.

 

Ewa Dress – Cobalt Blue from Palette by Laura-Jean

What do you have that you want to promote?

I am an Investment Advisor at RBC Dominion Securities. Before joining RBC, I worked for a large investment fund, helping manage over $1bn. Today, I work predominantly with women and their families by putting together comprehensive financial plans and sophisticated investment portfolios that protect and grow their wealth.

 


I am here to help my clients navigate the complexities and day-to-day details of wealth management, so they can focus on enjoying it, not managing it.

I can help:

• Develop a comprehensive plan for your short- and long-term financial goals
• Maximize your after-tax investment returns given your needs for income, growth and security
• Protect your family’s financial security with insurance solutions
• Implement retirement income strategies
• Design a succession plan for a smooth transition that funds your future plans
• Implement tax-efficient wealth transfer strategies, including the use of trusts and insurance
• Build a legacy and enrich the lives of others with charitable giving

Contact me at t.ribashvily@rbc.com or 416-699-4626 to schedule an introductory call with me and see how I can help.

 

Dress by Brenda Beddome (in stores only!); Audrina Bag – Red by Markham’s Pixie Mood

 

Where can people find you on social media?

Website: rbcwealthmanagement.com/tamar.ribashvily
LinkedIn: Tamar Ribashvily
Facebook: @TamarRibashvilyRBC

 

Doggy Drop-Ins at Fresh Collective!

 

Did you know that both of our locations are dog-friendly? In fact, we’re a team of dog lovers here at Fresh Collective, and we adore having them around!

 

Which is why, starting January 26th, we want to see more dogs!

 

Post a picture of your dog in the comment section of our Facebook Dog Day post on January 22nd, and we’ll message you a $10 OFF Fresh Collective coupon, valid from January 22nd until the end of February.

 

OR drop by in-person with your doggy, collect your $10 OFF coupon and a tasty treat for your best friend, and take a selfie with our staff!

 

Style Profile: Michelle Daides

Name: Michelle Daides

Occupation: Video & Marketing Expert at MDMedia Inc.

Age: Just passed millennial, young at heart but old enough to know better!

Lifestyle: Living my life with authenticity and integrity (and laughter)

 

Marissa Blazer – Grey from our in-house line, Palette by Laura-Jean; Bryce Dress – Black Rib by Cherry Bobin; Necklace from byCHANCE

 

What’s a typical day like for you?

 

There’s never a typical day, and that’s why I love being an entrepreneur. My days include writing and creating innovative scripts and stories for brands and other businesses, filming, post-production, teaching on-camera training, brainstorming, marketing, social media, and collaborating with others.

 

I didn’t mention the boring stuff on purpose.

 

Kara Sweater – Teal from our in-house line, Palette by Laura-Jean; Alexa High Rise Skinny Jeans from Lola Jeans; Necklace from byCHANCE

 

What in your life is really important to you?

 

My family is super important to me, as well as my friends – I pretty much consider them to be family, anyway.

 

From a business perspective, I love the art of creation – anything creative, really.

 

Avery Dress – Light Grey from our in-house line, Palette by Laura-Jean; Greta Work Tote w/Shoulder Strap from Pixie Mood; Necklace from byCHANCE

 

What would you like to be remembered for?

 

This is such a good question. I want to be remembered as a woman who trail-blazed, inspired and empowered others. But, most importantly, I want to be remembered as a loving wife and mother.

 

What role does fashion play in your life?

 

I honestly wish it played a larger role. It is my goal this year to really up my style game!

 

What do you love about shopping at Fresh Collective?

 

I love the service and the support. I also appreciate the style advice in terms of what looks good, and what can be paired together.

 

Jane Tunic – Blue/Black/Grey Floral from our in-house line, Palette by Laura-Jean; Alexa High Rise Skinny Jeans from Lola Jeans

 

What do you have that you want to promote?

 

I love telling creative and compelling stories that convert for companies through video. We only have about 3 seconds to capture a consumer’s attention and video is the way to go.

 

If your web site doesn’t have a brand video or you are looking to connect with clients on social media, my team at MD Media Inc. can help you create cost-effective and engaging videos to create awareness and sales.

 

Marissa Blazer – Grey from our in-house line, Palette by Laura-Jean; Bryce Dress – Black Rib by Cherry Bobin; Necklace from byCHANCE

 

If you’re afraid of the lens and have been holding back with video – DON’T. I offer coaching and on-camera training to help you get over your fear of the lens. Video is the best way to reach your audience far and wide. Reach out at michelle@mdmediainc.com or www.mdmediainc.com.

 

Kara Sweater – Teal from our in-house line, Palette by Laura-Jean; Alexa High Rise Skinny Jeans from Lola Jeans; Necklace from byCHANCE

 

In the world of online marketing, what is it about videos that makes such a difference?

 

People want to know your story, they want to see a day in life, they want to know the “why.” It boils down to attention span and curiosity.

 

We would rather watch a video than sift through a ton of copy to get the information we’re looking for. Video allows people to get to know you and your brand more than any other medium.

 

Avery Dress – Light Grey from our in-house line, Palette by Laura-Jean; Greta Work Tote w/Shoulder Strap from Pixie Mood; Necklace from byCHANCE

How do I know if you services are right for me and my business?

 

This is also a great question. At MD Media Inc., we offer wide range of different videos and packages for your business. We service entrepreneurs to big brands. Every business should have a video (actually several) as part of their content marketing plan. If you want to build awareness and sales, you need to be continually creating video.

 

Jane Tunic – Blue/Black/Grey Floral from our in-house line, Palette by Laura-Jean; Alexa High Rise Skinny Jeans from Lola Jeans

 

What’s one of the most overlooked mistakes people are making in their businesses today, in your opinion?

 

People are not harnessing the power of video to leverage sales. Video should be everywhere: on your website, on your social feeds, in newsletters, in your email signatures, on your Google My Business Account. In fact, every business should have a YouTube channel. After all, it is a search engine that helps with your online visibility.

 

Marissa Blazer – Grey from our in-house line, Palette by Laura-Jean; Bryce Dress – Black Rib by Cherry Bobin; Necklace from byCHANCE

 

Is there anything else we should know about you?

 

I love theatre and film. I am also an award-winning filmmaker – my documentary Behind the Red Carpet had a great run on the CBC and the Hollywood Suites Channel. I am itching for next my creative project… 2020 will be that year!

 

Where can people find you on social media?

 

On Instagram: @MDMediaInc

Youtube: @MDMediaInc

Vimeo: @MDMediaInc

LinkedIn: Michelle Daides

 

Style Profile: Mich Maguire

Name: Michelene Maguire

Occupation: CEO of Maguire Marketing Group and co-founder of Women Growing Empires, with some passion projects on the side!

Age: Ageless… but 46, if you really want to know

Lifestyle: City vibes with travel itchiness, and a heavy focus on progress

 

Pam Top – Royal Blue from our in-house line, Palette by Laura-Jean; Rebeccah High Rise Pull On Straight Jeans – Medium Blue from Lola Jeans

 

What in your life is really important to you?

 

Being a role model to my son keeps me very motivated. I’m also really clear on my “why” in business, and get super excited helping small businesses grow. Growth in every part of my life is important. I’m happiest when I can see progress.

 

Ewa Dress – Wine from our in-house line, Palette by Laura-Jean

 

What role does fashion play in your life?

 

At this stage in my life, I am interested in showing up as the best version of myself. I don’t care much about fast fashion and short-lived fashion trends, but I care passionately about women feeling good about themselves.

 

 

My marketing background makes me very aware of image. When a woman feels good about herself, she shows off her inner self too. Fashion that supports expressing femininity, intelligence, and power is the new black dress!

 

Two-Tone Abstract Contrast Block Pattern Tunic – Grey/Black by Orange Fashion Village

Pam Top – Royal Blue from our in-house line, Palette by Laura-Jean; Marissa Blazer – Black from Palette by Laura-Jean; Rebeccah High Rise Pull On Straight Jeans – Medium Blue from Lola Jeans; Audrina Bag – Red from Pixie Mood; Long necklace with a 2″ circle and bar – gold from byCHANCE

 

What do you love about shopping at Fresh Collective?

Building a wardrobe is part of the values of Fresh Collective. You never feel like you are being “sold” anything. In a time where everything is online and fast, it’s such a good feeling to be in an atmosphere where people care about design and fit.

 

When I find a dress that fits perfectly, the staff will help me consider other pieces to extend my wardrobe. I love that they carry classic designers like Brenda Beddome, but also basics that you need, such as Lola Jeans.

 

Cross Neck Top – Khaki from isca (OUT OF STOCK!); Kate High Rise Straight Jeans – Black from Lola Jeans; Greta Work Tote w/Shoulder Strap – Red from Markham label Pixie Mood

 

What do you have that you want to promote?

 

Recently, the owner of Fresh Collective, Laura-Jean Bernhardson, and I have partnered in founding Women Growing Empires. This has been an amazing passion project for us and within months we have had over a thousand women business owners join us in our endeavour to work together to grow our empires.

 

If you own a business, are a partner in a business, or are an affiliate of a business, and you are looking to grow your revenue, then I think you should join us! Check it out at womengrowingempires.com.

 

Ewa Dress – Wine from our in-house line, Palette by Laura-Jean; Marissa Blazer – Black from Palette by Laura-Jean

 

What type of support do you and your team offer?

At Maguire Marketing, we focus on growth. Because I have the experience of leading marketing teams and growing companies to over the 20 million mark, I have real clarity of what type of marketing spend is needed at each stage of growth.

 

Pam Top – Royal Blue from our in-house line, Palette by Laura-Jean; Marissa Blazer – Black from Palette by Laura-Jean; Rebeccah High Rise Pull On Straight Jeans – Medium Blue from Lola Jeans; Audrina Bag – Red from Pixie Mood; Long necklace with a 2″ circle and bar – gold from byCHANCE

 

We have built a programmatic approach to giving businesses the kind of marketing support they require to hit their revenue goals. Our ideal customer is a business that is selling Professional Services or Business to Business Services or Products and needs support growing their revenue. We excel at lead generation. In fact, in some circles, I am known as a lead queen!

 

Two-Tone Abstract Contrast Block Pattern Tunic – Grey/Black by Orange Fashion Village

How do I know if your services are right for my business?

 

If your business is successful but you want growth then we are the people to talk to. Lead generation matters only if you can close the deal. If you aren’t sure what you are selling or what value you provide your potential clients, then we aren’t the right fit yet. We aren’t who you talk to when you are at the start-up stage, we are who you talk to when you want more revenue.

 

Cross Neck Top – Khaki from isca (OUT OF STOCK!); Kate High Rise Straight Jeans – Black from Lola Jeans; Greta Work Tote w/Shoulder Strap – Red from Markham label Pixie Mood

 

Is there anything else we should know about you?

 

I’m actually quite quiet and shy. Often people misunderstand my reserved nature for lack of interest. I care deeply about what I do but admittedly I sometimes get stuck in my head.

 

I’m always thinking. I wish I could control it better but when I look distracted and might not seem in a chatty mood – I’m actually thinking and mulling over how to solve something. It is annoying unless you are the person with the problem I’m trying to solve! I’m happiest at a white board with another entrepreneur and coming up with a new strategy!

 

Pam Top – Royal Blue from our in-house line, Palette by Laura-Jean; Rebeccah High Rise Pull On Straight Jeans – Medium Blue from Lola Jeans

 

Where can people find you on social media?

 

You can find me either through @MaguireMktg or @WomenGrowingEmpires.

 

So long, Kensington shop!

It was time to let go of my cute little Kensington store. On December 28th (just last week), I closed the door to the Augusta Avenue boutique for good.

I opened it in 1998 under the name Fresh Baked Goods, which was the name of my knitwear line. We set up knitting machines in the back and made sweaters all day to sell in the front of the store.

I was known as Laura-Jean the Knitting Queen, and I called my assistants Knitting Princesses.

 


I opened the store in the spring and a few weeks after, a heatwave hit. I nearly had a nervous breakdown, as I spent $1400 on an air conditioner and realized I was going to have to make it through the summer as a sweater shop!

We made it through that summer and 21 summers more, as the business evolved into Fresh Collective.

I learned so much about business in that shop. Met so many wonderful customers. Worked with awesome employees and designers. This place is so full of memories.

 

Sadly, with the small space, no storage, and other challenges facing the Kensington location, it was time to admit we had outgrown it and focus on our 2 larger locations, as well as the online store.

I must admit, I do have a few other things on my plate these days, which made letting go a little easier!

As I shut and locked the door for the last time, I took a moment to thank that little shop for all the lessons and good times it gave me, and to wish its next business the best of luck!

 

Love,

Laura-Jean