What to wear Wednesday! Bicycles!

Many of our customers and designers can be found motoring around on two wheels! We often hear in the store, “Can I bike in this dress? this skirt?”

As there is still a chill in the air, most of us aren’t on our wheels yet, however with the hope of spring it will be soon enough! Here are some fabulous bicycle themed garments to bring forth your cycle spirit!


Desserts and Skirts bicycle skirt $88

Paper People Clothing

Fresh Baked Goods embroidered skirt $98

Happy Cycling!
-SS


Closed for Family Day!

Hi Folks!
This is a reminder that all three of our locations are closed today, February 20th for FAMILY DAY!
We hope you enjoy this great day surrounded by loved ones! (While looking fabulous in your Fresh Collective faves!)

Regular store hours will begin tomorrow. There is tons of spring shopping to do because all of our locations are filled to the brim with new beautiful product!

Mon – Sat: 11:00 am – 7:00 pm
Sun: 12:00 am -6:00 pm

Enjoy!
-SS


three spring faves already!

As the Spring 2012 collections hit the stores, customers are in for a treat as many of the designers have created new styles and updated classics. Bright colors, bold prints, fitted silhouettes and your always reliable a-line skirt – we have you covered this spring! Here are three already popular Spring favourites from customers and designers alike!


Who? Spruce
What? Mia Dress
Price: $148


Who? Paper People Clothing
What? Adrienne Top
Price: $65


Who? Fresh Baked Goods
What? Lauren Dress
Price: $165

-SS


What to wear Wednesday! The perfect combination

Often we focus too much on the main attraction – the “show stopping” dress, the most practical jacket, spectacular hip hugging jeans, the list goes on! However, a simple fix to doll up any outfit is the perfect combination of a great necklace and stunning shoes! One can easily glam up that last season suit or little black dress by visiting one of our three locations to dive into our Miz Mooz shoe collection and Canadian made jewellery! Here are five great ways to add that Spring snap to your basic wardrobe.


Fresh water pearl necklace, hand knotted by Elementals

Shimmery gold pendant necklace by Odd Bird

Moody blue drop necklace by Sugar Rush

Pearl cluster drop neckalce by Apa Design

pretty in pink necklace by Elementals

Which combo best suits you? Visit Fresh Collective to find out!
-SS


less than 24 hours to finish up your Vday shopping!

Whether you are shopping for a loved one or picking out a last minute item to finish off your date night look – we have you covered! Head to one of our three Fresh Collective locations to browse through our endless love themed items!

The Mandala Design perfect dress for your hot date!

Beautiful heart filled Apa Design necklace!

and of course don’t forget your saucy Candi Factory undies!
-SS


Valentine’s Day is in the air!

Fresh Collective is built on designers and staff that work around the clock to make sure the stores are filled and customers are happy. Whether we head home to our parents, friends, screaming kids or long time lovers these people keep us inspired and dedicated to our goals!
This Valentine’s Day we will all be taking a moment out of our busy creative schedules to have fun with those we love! We encourage you all to do the same, but of course stylized in the latest trends from Fresh Collective!



Laura-Jean will be celebrating Valentine’s Day with her family! Naturally, she’ll be decked out in the latest spring Lauren dress from her line Fresh Baked Goods! The family will be glued to the TV dancing their hearts out with a Wii Dance Party! As she steals a kiss from her long time husband around the chaos that is their five and half year old son Dexter and of course the lovely Jeffy, I don’t think Laura Jean would have it any other way!



Meet our only husband and wife design team duo: TEAM TERRIBLE! Things Aren’t So Terrible is an extremely popular line at all three of our locations, and it’s made with love! These two have been married for over three years and you can tell they are always on the same creative wave-length. They insist that it is important to do something special for each other every day! These two will be celebrating the big day with an extra special dinner and some un-romantic television drama to set the mood!



Must be hard buying Valentine’s Day jewellery for a jewellery designer? The talent behind glitzy and glamorous jewellery line Elementals – Kelly will be celebrating this romantic holiday with her husband Pat. All Kelly knows is that she is to be dressed and ready for 8pm, now she just needs to decide which Fresh Collective dress she will wear?! The mystery sounds like a fabulous night out to me! I wonder if it will be a family affair? Kelly and Pat pose pretty with her younger brother Kevin.



He can’t keep her out of his arms, jewellery designer Jessie of Sugar Rush and her fiancé of over 6 years! They will be celebrating an engage-versary the day after Valentines, as 6 years ago he popped the question in Fresh Collective Kensington!! How sweet is that? Jessie will take a break from jewellery making to curl up for a movie to celebrate the special day. Seen here in a vintage Fresh Baked Goods dress it is certain that these two love birds will be in each other’s arms this coming Valentine’s Day!



Lastly, we newly-weds will be celebrating our first Valentine’s Day as a married couple! Like many before, I am sure this will be an evening filled with nachos and old movies. My favourite red Kim dress from the line BIONIC is the perfect look for Valentine’s Day! I am hoping there is a spring version of this dress at Fresh Collective because the fit on these dresses is perfection! Now I just need some Fresh Collective jewellery to go with this look and I am set, *hint! *hint!

Happy Valentines Day from all of us at Fresh Collective!

-SS


Laura-Jean's Love Letter!

For the February Love Letter, what better theme than love? Lately, I’ve been feeling very grateful for the love I have in my life. I love my awesome, busy, nutty life and my cool family. I love what I do, I love the people I work with, I love learning and challenging myself every day with my work.

Running Fresh Collective has turned into a life’s mission for me. Years ago, answers were not so clear to me. I wasn’t sure what customers wanted, I wasn’t sure how to run a business or what this journey I was on was all about. Over the past two years, I’ve buckled down and worked to organize the business in a whole new way, and that work has lead to wonderful daily miracles coming into my life every day.

Oh sure, don’t get me wrong, every day is also a chaotic nightmare full of a million problems, if that’s the way I choose to see it. There are mistakes, misunderstandings, screw-ups, hurt feelings, things that didn’t go smoothly or in any way according to plan. What business isn’t full of those things? But popping out each day, like tulips coming up in the spring, there are wonderful little things that fill my heart with joy and fuel me for the next day.

Recent examples include hearing that not just one but two moms feel good that their daughters are working for my business; talking to a designer who finally took the steps to register her business, get an HST number and start a business bank account; having a customer come in with friends in tow and beaming from ear to ear in a dress she bought from us and refers to as her “self-esteem dress” and countless examples of my staff doing wonderful work joyfully to make the stores better.

Everyday I plow head first into the problems in the business and work to fix them so that tomorrow will be a bit better. And as I go through this work, I see that the underlying mission of Fresh Collective has snowballed on me. I always thought it was a cool business and people felt good about it, but I see now that it’s so much more. I see it as a platform for people to shine. The designers join our group, step up on our stage and do what they do so that our customers can have their spirits lifted. Our staff shines to help our customers feel good and beautiful and express themselves through fashion.

So if Fresh Collective isn’t just a mini-chain of retail stores at all, but in fact it is very special places for people to be their best; to shine and perform magic helping our customers to feel wonderful, then how can I treat it as anything less? This noble idea fuels me as we move forward and prepare for growth again. This mission helps me to take on the work to create the paths that will help our staff grow long and successful careers with us. It will help me do the work to create the best framework in which the designers we work with can show off their amazing work and succeed. Each day I approach my work with passion, love, joy, gratitude, a curious mind and a spirit of knowing that this is all a lot more than it might seem at first glance.

What a responsibility and what a joy it is. No wonder I love my job so much!

xoxox
Laura-Jean


the countdown is on!

Valentine’s Day is just over a week away! Whether you are shopping for a loved one, or in need of spicing up an outfit for a hot date, we have you covered! Fortunately for a couple more days we still have some fabulous items on sale! So head down to one of our three locations, and the designers and staff will be there to help you make this Valentine’s one to remember!


Mandala Design has this fabulous dress at all three locations, if red isn’t your thing; there are still a few other colors available! And it is on sale!


Miz Mooz shoes are the perfect accent to glam up your date night outfit for Valentine’s!


Odd Bird keeps it quirky with adorable necklaces that keep the theme of romance!



Apa Design has you covered when it comes to the perfect Valentine’s gift! This will be available at all three locations this week!


If you don’t have the Fresh Baked Goods Lauren dress yet, this is a prime opportunity to steal up this popular dress as it will be the perfect look for your saucy date!


Curious Oddities jewellery always fills us with a sense of romance with her antique style looks and bright little rose bud earrings!

-SS


Spring has Sprung! (Almost!)


I know you are all eager for the endless new summer frocks to hit the racks at Fresh Collective! Well, you are in luck because some have already started to trickle in! Here is a sneak peak of what is to come for this fabulous season!


This is the Penelope dress from Michelle Carey perfect for all those spring wedding showers, and tea parties on your agenda!


Blackjam as usual keeps us in AWE of her incredible handmade bead work!


The full circle skirt is a fun way to prance through spring! Fresh Baked Goods keeps us dancing in this beautiful blue!


Apa Design excels in the art of elegance, and it is no different with this spring collection! Perfect for glamming up, but definitely pieces that are great for every day!!

Stay tuned!
-SS


What to wear Wednesday! Perfect Purple!

As we transition into spring, it’s time to pull out those bright colors and cheer up our wardrobe! Good thing at Fresh Collective we still have a sale on at all THREE locations! All four designer outfits below are on sale right now at a Fresh Collective near you! Purple is the perfect color to go to, it is flattering on a variety of skin tones and figure flattering on a variety of shapes! Whether its bright violet or deep egg plant we are sure this color is for you!




-SS


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