The Swagger Coach: Goldilocks and the Media – A Tale of Establishing “Just Right”

swagger coach
“This one’s too big. This one’s too small. THIS one’s JUUUUUUST right!”
What is “just right”? What is the exact weight, the exact measurements of the body which is slim but athletic, curvy but fit, strong but feminine? When is slim TOO slim, and when is curvy TOO curvy? Moreso, why do we think we have the ability to judge this?

When I was transitioning from middle school to high school, my best friend Mary* and I were separated, resulting in us attending two different schools. About three weeks in, I got a tearful call from her. She said that she had fled the guidance counselor’s office after being confronted by two teachers, the guidance counselor, the vice principal and a nutritionist, and told that they were there to “help her become healthy again”. She had been pulled into the guidance counselor’s office before, and been asked questions about her eating habits, but nothing to the degree of what happened that afternoon.
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NEW SPRING ARRIVALS

The Swagger Coach: 10 Reasons Why Fresh Collective Rocks My Socks

swagger coach
Changing the Future and Influencing the Retail Industry 
There are many things we are not. We are not a big-box store. We are not a heavy-sell store. We are not a fast-fashion store, and we are not a store which carries mass-produced items. We are not a store which follows a scripted greeting or sales model. What we are is a store, no, scratch that, we are a community of people who love the fashionable arts, and love using them to make people’s days just a little bit brighter. Its not unusual to pop into one of our locations and find total strangers chatting like old friends, or to find our store staff dancing around with customers as they celebrate a first date, a big promotion or a new baby. We strive to make relationships, not sales, and we’re committed to having a BLAST each and every day we come to work. We’re not a typical store, and we don’t have typical days. We start off every day with a positive outlook, and a commitment to inspiring joyful living through confidence, self-expression and creativity.



I’m My Own Boss! 

During my interview at Laura-Jean’s outdoor boardroom (aka lovely backyard… but seriously, it was like stepping into Narnia) I was asked some pretty typical questions. The magic came after the “interview” questions subsided, and we began to chat about what she wanted to see in her business. She told me that they were looking for someone to step out of line, suggest the craziest ideas, and dream big – they were looking for those outside-the-box people who could take on the store and run it as though it were their own. Apparently I fit the bill (hoorah!) and ever since I’ve been taking the first of many, many steps to a long and delightful career with FC. Each of our stores has such a different flavour because they are managed, curated and populated by a signature team of individuals who truly understand the clientele and vibe of the neighbourhood. Each and every person who works for FC is given the opportunity to lead their own projects, create their own systems, and establish their own career paths in any direction they choose. FC has been in business for TEN years now, but this is just the beginning for our team and what we’re going to accomplish in the fashion industry!

Relationships Beyond Compare

A few weeks into my position with Fresh Collective, a customer walked in and chatted with myself and Jane for a bit. She worked across the street and was super funny. Wicked! Friendly neighbours! The girl came back the next day, and several more after. You may recognize her from some of our pics, she’s the blonde with the black glasses, and her name is Emily. Over the last few months, Emily has turned from a customer to a neighbour, and from a neighbour to an amazing, hilarious friend. We’re road tripping together next weekend! I’m fortunate enough to know customers like Krista, Robyn, Shawna, Nuria, Melissa, Sandra, Anna, Kayla, Tasha, Tara, and countless others who I look forward to seeing each time they come in! I’ve spent hours with some of our designers, talking about the dating scene, moving, movies and eating grilled cheese from up the block. Fresh Collective encourages amazing, open relationships in AND out of the workplace, and I’ve never been a part of an environment as friendly, welcoming and truly awesome as this!
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Company Culture Allows for Growth

At a typical place of work, an employee is hired, and after three months, their performance is reviewed to decide whether the individual will be kept on as permanent staff. Once or twice a year, their performance is reviewed again, and if they excel, a promotion or raise is offered. Before I was even sent the job offer, I was asked in which area of the company I would like to advance to, and an action plan was discussed to get me there. What? Seriously? There is no such thing as “sales staff” or “shift managers” at FC, but rather the understanding that you’re given as much leadership and authority as you desire, and there’s always support to make your career goals a reality within the company. Some people take on jobs to advance their resume, or gain a skill set, then move on. At FC, there is no need to move on, because there is truly no better way to build a skill set and challenge your abilities than among a group of your supportive, understanding and accommodating peers. Life here is awesome.



Supporting Local Artists, Launching New Ones

When we introduce new artists to the Collective, we know that we have a hand in creating a future for them within the industry. Local designers often shop their products around to various stores before landing a spot in one, only to receive little to no support in marketing, branding, production strategies or progression. This is where many designers and artists falter, and many eventually give up on making their dream a reality. At FC, the process is indeed an interactive one, and our designers receive very active feedback, coaching, and support. We actually care about the success of our designers, which is why we’re in contact almost daily, be it a strategic email regarding marketing and advertising, or simply a string of cat videos. Yeah, we’ve totally all seen the cat riding around on the Roomba in the shark costume, and it’s fabulous. We care, and we’re so, so happy to see our designers flourish as they interact with their fans! Oh, by the way, there’s an amazing trunk show with “Fangirl Chic” artist Mady Bone at the Kensington Market store on Saturday and Sunday, come by and meet her! Her stuff is amazing!
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Allowing customers to contribute 

We believe in guerrilla marketing. Yeah, we could take out some massive billboard ads, or create a TTC stop poster for those funky new bus shelters, but we know that the best advertising is word of mouth, and we’re committed to being the type of store which you want to bring your friends to, try on a million dresses and chat with the store staff about your ex boyfriend. We open up our social media channels for input, and we’re always curious to pick your brains about your favourite fabrics, colours, designers, etc, so that we can give our amazing customers EXACTLY what they want! Our designers are creative folks indeed, but they’re always willing to hear what their fans and customers have to say. After all, they’re designing clothes for YOU!
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Real women – celebrating your body 

Have you ever come in to an FC store and seen shots of our models? Like the tall redhead with the sleeve of tattoos in the striped shirt? Or the other redhead in the white pants and the aqua sunglasses? Or the petite girl with the strawberry blonde hair, freckles and a parasol? (Holy cow, we have a lot of redheads.) Yeah, those ladies are Kat (the designer of Curious Oddities) Allison (our fantastic social media manager) and Jane (our regional manager) and they’re real live people who have never taken a single modelling class and did NOT diet for the shoot. We believe in incorporating real people into everything we do. We make clothes for real women, be they petite or fuller figured, and we want that to be expressed in our marketing.



I love dresses. Oh my goodness, how I love dresses. 

Yeah, that’s pretty much it on that topic. I love dresses. Fresh Collective carries lots of dresses, all the time. Therefore, I love FC all the time. DRESSES, OMG. Dresses and jewellery.
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Change… and lots of it! 

There’s no such thing as good enough. There’s no such thing as “the way it is”. There’s no such thing as permanence. When we think we have something figured out, we turn it on it’s head and inspect it from every angle, then dream up something new just for kicks. Its like giving a four-year-old a box. To a normal person, a box is a box, or maybe a low-budget cat bed. Working with a team as creative and fun as this, there is always the possibility of change, growth, new ideas, and fun new ways to reinvent the wheel. Is it more work than just following the retail mold? It sure is, but we have a blast doing it and you bet your bonnet we’re not stopping anytime soon.


Living the dream – it all comes together! 
All these areas indicate that Fresh Collective is the most amazing place in the world to shop, work, hang out or share ideas, but when you roll then into one big ball, you have what I’m proud to call my day-to-day life. I love the quirkiness of the company, I love the enthusiasm of our fans, and I can’t wait to see what’s to come for ALL of us, including you! Thanks so much, guys, for being a part of this experience and making my time with FC inspiring, fun, challenging, motivating and totally, totally different from anything else I’ve experienced. Here’s to ten amazing years of FRESHening up Toronto, and to ten (Twenty? A million bazillion?) more!
xo Jamie

FRESH10 CONTEST: Win a 10 Piece Wardrobe from Fresh Collective!

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We wouldn’t be celebrating 10 years without your love and support so we wanted to say thank you in a BIG way! We’re giving you a chance to win an incredible 10 piece Wardrobe from Fresh Collective! The best part? There’s so many chances to enter! The MUST? Leave a comment on this blog listing the TOP TEN reasons you love Fresh Collective! Once that’s done you can earn more and more entries by liking us on Facebook, Following our twitter AND you can gain more entries DAILY by tweeting about the contest!

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THE AMAZING PRIZES:

- 1 pair women’s underwear from The Candi Factory (and a men’s pair too for your favourite guy!)

- 1 pair of shoes from Hush Puppies (up to $150)!

- 1 item of your choice from Paper People Clothing!

- 1 striped Christina Tank Dress from Rita Di Cesare ($159 value)!

- 1 Blouse from Monikova

- 1 item of your choice from Studio Fresh

- Curious Oddities earrings & feather charm necklace

- 1 item of your choice from Mandala Design (up to $150)!

- 1 item of your choice from Kollontai (select styles)

- 1 domino bracelet and 1 domino necklace set from Odd Bird

ENTER HERE:
a Rafflecopter giveaway

GOOD LUCK!
We can’t wait to see your list! Keep track of us on Facebook, Twitter, Pinterest and Instagram to see some of our favourite lists shared!

Also, we’re sharing our summer soundtracks with you on our favourite music app Rdio all month long! Here’s MY fave raves – more to come from the whole FC fam!

Hello Sunshine!

sunshine fbookcover
allison blue topTop: “IVY 2″ by Monikova - $130
Pants: “PRADA CROPPED JEAN” by Brenda Beddome - $135
Shoes: “RENOWN QUARTER STRAP” by Hush Puppies Canada - $85
Necklace by Kyle Osnack

allison yellow ivyTunic: “IVY” by Monikova - $145
Pants: “PRADA CROPPED JEAN” by Brenda Beddome - $135
Shoes: “RENOWN ANKLE STRAP” by Hush Puppies Canada - $115

jane allison ivy monikovaBoth Tunics: “IVY” by Monikova - $145
Pants: “PRADA CROPPED JEAN” by Brenda Beddome - $135
Blue shoes: “SLUMBER PUMP” by Hush Puppies Canada- $120
Brown shoes: “RENOWN ANKLE STRAP” by Hush Puppies - $115

jane annie 50
Dress: “SUNSET” by Annie 50 – $204
Shoes: “SLUMBER PUMP” by 
Hush Puppies Canada - $120
Bracelet: Kyle Osnack

jane monikovaTunic: “IVY” by Monikova - $145

 

 

julia allison mandala monikovaDress: “ALEXIS” by Mandala Design - $128
Tunic: “IVY” by Monikova - $145

julia mandalaDress: “ALEXIS” by Mandala Design - $128

julia ritaDress: “CHRISTINA” by Rita Di Cesare - $159
Necklace: Kyle Osnack - $280

The Swagger Coach: Putting on the Ritz – an Office-friendly Fashion special

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Fashion is fun. Simply put, not only is it a lot of fun, its also one of the easiest ways to make a statement without ever opening your mouth. I’m a lucky, lucky gal to work for a fashion company which embraces all sorts of fashion. Here at Fresh Collective, there is no set-in-stone dress code for our retail staff, and I thank my lucky stars for this every day. You’ll notice, on any given day, that many of our folks are indeed dressed in head-to-toe Fresh gear, but this is because we’re the first to see these clothes, and we often fall in love with them while trying them on… even before they hit the sales floor! Plus, we know and love our designer friends and love giving them our business. We’re customers too! When was the last time your usual chain-retailer offered to have a garment customized for you? When was the last time you were in a big-box store and a designer approached you and thanked you for trying on their garment, and then asked you for feedback? Never, that’s when.

I love a pencil skirt and a blazer as much as the next gal, but I’m not the kind of girl to get gussied up in office wear for sport. Life is good when your wardrobe can be as creative and funky as you like. Its also nice to come home, flop down on the couch and not have to immediately slither out of a suit as though it’s trying to eat me. As much as I enjoy being fashionably free, most of my friends work in corporate environments, which requires modest, straight-laced outfits and that often limits creativity and expression in dressing. Its all-too easy to get caught up in the over-structured, oatmeal-coloured world of crisp lines and classic cuts, and some of us simply fall into this pattern for lack of inspiration, concern over maintaining professionalism, or even inexperience with mixing professional items with more casual ones. A friend of mine suggested writing this week’s blog about dressing for the office, but keeping your sense of self and pushing the bar while still dressing appropriately, with class and style. Janet, this one is for you!


First thing’s first: The “office” has been redefined over the last decade. While the word “office” once conveyed greyscale cubicles, navy pantsuits and buttoned-collar tops, it can now refer to a relaxed environment, some welcoming pets, casual clothes and mid-day social activities for staff members. Depending on your field, your place of work could indeed be quite welcoming of jeans, comfy clothes and sensible footwear. Take a look around you, and use your better judgement to establish the “feel” of your environment. Dressing in a way which reflects your surroundings and team is always appropriate, but dressing just a bit more neatly will convey your attention to detail and commitment to presenting yourself in a flattering light. Coming to work looking groomed, collected and neat reflects your ability to look after yourself, and this is a trait which most managers, supervisors and bosses value, as you’ll likely be able to pay due attention to projects, tasks and finishing touches you’re assigned. Regardless of what kind of environment you work in, there are definitely ways to incorporate unexpected elements of fashion and design in your wardrobe, even if you are one of the few who have to abide by strict and modest guidelines.
As far as fashion goes, there are a zillion gurus out there who preach the wonders of certain strategies and themes in dressing and adorning your body. Personally, I take a bit from each of them, and roll it all up into one big fashion advice ball. One of my personal favourite teachings, though, was from the all-knowing, omnipresent Stacy London, who is known for her femme-chic yet powerful and no-nonsense approach to dressing. On one particular episode of What Not to Wear, she scolded a frumpy woman as she stood in front of the wraparound mirror and claimed that no one noticed her. No one noticed her because she never gave them reason to notice her, and it was sad to see the woman (who was lovely, really, but totally unkempt) express such apathy over her appearance. In a cut-away segment, they showed clips of the woman’s boss being interviewed, and he expressed that there had actually been complaints from other workers who would observe the woman coming to work in sweatpants, sports-team t-shirts and rubber shoes, even though her job description involved recruiting, hiring and general HR duties. She didn’t define her work environment as “professional”, as it was a rather relaxed environment. She knew that her appearance probably left the wrong impression on people who came to the agency to find work, and were greeted and processed by a woman who looked as though she had been abducted from her home at 3am, rolled up in blankets, and dropped at her office bleary-eyed and swathed in fleece. Stacy showed the woman an endless combination of outfits the incorporated comfy, dark-wash jeans in a slack-like cut, relaxed, stretch blazers which wore more like cardigans and simple tops with fun necklines to jazz up the most casual of combinations. While she showed off the garments, she taught the woman about 5 key elements of creating a memorable, captivating outfit that communicates confidence and style. I loved these rules, and wanted to share them, with my own fun twist, for you guys to chew on this week.
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FIT

Blouse by Monikova

Blouse by Monikova

YOUR CLOTHES HAVE TO FIT. They have to fit. There are two routes to getting clothes to fit you perfectly. Both start with the essential understanding that, if a garment is not the perfect fit off the rack, it is NOT an issue with your body, and it is NOT an issue with the garment. No one yells at the square peg for not fitting in the round hole. The issue is simply that the garment is not constructed perfectly for your body… yet. Now, your options are either to search for garments which DO fit your body perfectly, or to alter the garments you find and love to fit you. I’d suggest the second option, to save you from passing up on great items which could be showstopping on you, if a few simple tweaks are made. Clothes that fit well create balance and proportion on your frame, and make the difference between looking sharp and looking frumpy. Hem those pants. Nip that too-baggy waistline. Crop those sleeves.
Play it safe: well-tailored jackets, proper-length skirts and pants, dresses which are shaped proportionately
Push the Limits: Architecture-inspired seams, added volume in choice spots (shoulders, hips) retro-influenced waistlines and necklines, bias hems.


SPARKLE
Sugar Rush Summer Romance Collection

Sugar Rush Summer Romance Collection

Unless you work in a mine, your workplace has a light source. It could be those evil fluorescent lights in your office or the natural warm sunlight which comes streaming in your windows (stop pressing your nose against the glass and just go for a walk, people are staring). What catches light better than a little twinkle? Jazzing up simple outfits with a string of glittering beads, wearing a top with a glittering pinstripe, or wearing a flashy, bright ring will update your look and add a bit of glamour while respecting office dress code. One of the guys, my butt.
Play it Safe: Simple necklace, crystal earrings, a hammered brass cuff bracelet, beaded necklines, metallic-toe shoes
Push the Limits: Subtle glitter-woven garments, sparkly embellishments on lapels and pockets, a blinged-out bib-style necklace over a classic oxford shirt, studded details, bejeweled hair fascinators



TEXTURE

Top by Mandala Design

Top by Mandala Design

Fun fur, pleather pants, and fishnet anything have NO place in a professional environment. None. Scrap that idea now. Done? Okay, good, now we can move on to incorporating fun materials and textures into your wardrobe. Keeping shapes classic, you can get a lot of bang for your buck when mixing and matching fabrics. Keep more playful materials office-friendly by balancing textured pieces with simpler ones, and play them up for night-time!

Play it safe: Linen in fun colours, pairing two contrasting fabrics in the same colour family (pale pink chiffon and cotton twill, or ivory lace and satin), items with accents and decals in fun textures and overlays
Push the Limits: A leather blazer paired with simple bottoms, layering sheers, snakeskin shoes, layering two contrasting fabrics in contrasting colours (red leather with royal blue silk, yellow flocked cotton with violet crochet knit) A stiff peplum top, or panels of various textures incorporated into a skirt



COLOUR

Wrap dress from Address Apparel

Wrap dress from Address Apparel

Everyone can wear colour. the brightness, saturation and amount of it worn are up to you. Colour is a BRILLIANT way to add a splash of fun to an otherwise boring outfit. Picking out garments and accessories in fun colours can also breathe new life into what you own already, and can play up your natural features, like your beautiful blue eyes, your chestnut hair, or your porcelain/freckled/gloriously tanned skin.

Play it Safe: Vivid shoes, colourful stacked bracelets, a playful headband, a pop of colour on your earrings, a bright hued top under a classic suit
Push the Limits: Contrasting primary colours (red jacket with a blue skirt and yellow shoes) tone-on-tone layering in slightly different shades, Matching garments to makeup (turquoise blazer with a bold streak of the same colour lining your eyes, or a mandarin orange lipstick which matches your pants) colour-family stacking (all pastels, all brights)



PRINTS

Printed pants from Brenda Beddome

Printed pants from Brenda Beddome

You guys know I love a good print. But how to incorporate a print into office-friendly attire? Simple. Balance. If you work in a creative field, bright, wacky prints can be totally acceptable. If you work in a more conservative environment, subtle prints will be your bff. Prints can add a playful touch, they can draw the eye and shape the body, or they can simply add dimension and interest to solids. Pick your favourite print, pair with matching accessories, and have a blast!

Play it safe: Pinstripes, small polka dots, subtle stripes, soft florals, pairing a print with a basic, layering under/over solids
Push the Limits: Combining two contrasting prints in similar colours (white and navy stripes paired with white and navy dots), double-exposed prints (large polka dots on top, small dots on the bottom), loud prints, allover printed garments, colour-blocked accessories (pink and green printed dress with bold green shoes, pink bracelets and a pink and green necklace) Pairing a print with ANY of the above mentioned (sparkle, texture, colour)

There you have it folks! Challenge yourself to incorporate one of these fun strategies each and every day next week, and see heads turn!

Fresh10: Top TEN Things I Have Learned from Motherhood

To celebrate Mother’s Day – we reached out to one of our favourite blogger friends and FC models (you may recognize her from our store windows/walls and all over the internet as one of our “Swing into Spring” models). Emma is a self-proclaimed “urban working mom” and and her blog Strolling the City in Heels is full of fashion, beauty, recipes, and all kinds of “mum stuff.” In the spirit of our 10 year anniversary we’re creating all sorts of TOP TEN content, so we asked Emma to list the Top TEN things being a mum has taught her. Check out her list below and be sure to stop by her blog!
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10motherhood

My son Ian was born suddenly via emergency c-section in February 2011 and his
traumatic entrance was tough for me. It was his perfect little face and super big feet
that got me through the recovery and sleepless nights those first few months. Every
mother has a story like this and I think that Mother’s Day is about celebrating the
things we Mums do each day to try to make a good life for our little people. Someday
we can remind them about the big thing we did on the day they were born- bringing
them into this world in the first place.

10.) Yoga pants seem like a good idea but they do nothing for your self-esteem
9.) You will talk about poop more then you ever thought possible.
8.) You never feel rested even after 8 blissful hours of sleep
7.) Red lipstick can make you feel like a human being again
6.) Sometimes you hate your partner for knocking you up in the first place but when
you see the way your child looks at him, you remember why you fell in love in the
first place.

Emma, her husband Cam and a not-yet-born little Ian

Emma, her husband Cam and a not-yet-born little Ian

5.) Love for your child grows every day even when they are driving you completely
insane.
4.) Your mother deserves a medal for raising you. It is so much harder then you
thought.
3.) A love of reading is the most wonderful gift you can give a child
2.) There is nothing like the smell of your child after a bath.
1.) Hearing your child call you mum for the first time is the most perfect moment of
your life

Mum and Ian

Mum and Ian

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What are the Top Ten things you’ve learned about being a mom, or maybe the Top Ten things you love about your mom? Sound off in the comments below!

Follow Emma on: Facebook :: Twitter :: Pinterest :: Instagram

 

What to Wear Wednesday – A Day For Mom

What to Wear Wednesday - A Day for Mom

What to Wear Wednesday – A Day for Mom by freshcollective

Whether you’re the Mom being celebrated or you’re spending time with yours, this outfit is sure to have you feeling and looking wonderful! The Rita Di Cesare dress is made from a soft jersey that just floats off the figure. Pair it with this fun pair of Miz Mooz pumps and a complimentary statement necklace from Sugar Rush‘s Summer Romance collection and enjoy this beautiful weekend!

 

Fresh Collective For Mom

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Mother’s Day is THIS SUNDAY! Give her a gift as unique as she is.
It’s fast approaching! Have you picked something up for your Mom yet? Don’t worry – we’ve got you covered! Stop by or call any of our stores and we’ll help you hand pick a beautiful piece of one of a kind, stunning jewellery that will make this Mother’s Day one she’ll never forget.

The Swagger Coach: Show Some Skin

swagger coach
“Bingo wings”"Thunder thighs”

“Pot belly”

“These old saggers”

Isn’t that terrible? If we had friends who described our bodies this way, we’d show them the door and de-friend them on Facebook. Hell, we’d even unfollow them on Instagram. But somehow, I’ve actually overheard these terms coming out of the mouths of my own customers. These are beautiful, funny women who have wicked fashion sense and often report getting oodles of compliments on the items they get during their trips to my store. Yet, despite the endless positive feedback they’re given on their appearance, they still seem to zero in on tiny, subtle and irrelevant issues they see within their bodies, and they allow this impression to totally overtake how they see themselves when they take a look in the mirror.
“how would you describe your body? Now how would your best friend describe it?”
image source: Dove’s Real Women Campaign

Women, young and old, need to love the bodies they’re given. Each unique shape has a unique formula for dressing, which allows the wearer (that’s you!) to play up or down their features and attributes, without swathing themselves in layers of loose-fitting gauzy fabric from head to toe. In grey or black. Because those are the most slimming, right?

First off, let me say this: You know that “trouble part” that you hate? That part that you’re hyper-conscious of throughout the day, and the first area you check/adjust/fuss over in bathroom mirrors? Yeah, that part. NO ONE ELSE NOTICES IT. No one. People, especially women, are too concerned either with their own trouble areas, or with totally unrelated things (like your awesome shoes, or that cute dog across the street, or what time they have to pick up their kids at, or their overdue Rogers bill) to notice your less-than-toned arms. Visual attention is a fun thing to play with, since it’s TOTALLY up to the individual to direct where the eyes of others go. Will you have passersby notice that you keep fiddling with the hem on your skirt? Or will you have them notice the awesome skirt itself, as it blows in the breeze and shows off its fun print and vibrant colours? Will people recognize you as the lady who wears all black, all year, or as the woman who has awesome fashion sense in any season and takes risks with fun shapes and patterns? People notice what you draw attention to. Picking, adjusting, pulling, fiddling, etcetera brings the eye towards the area. The viewer is noticing that you’re wearing garments you’re not comfortable in. So, if you HAVE to pick and fiddle, donate the item. If you truly don’t NEED to adjust, don’t.

SWEATER
“The layered look being taken too literally.”

So now that we’ve covered the fact that NO ONE notices your tiny, ridiculous areas of insecurities, we can move forward boldly and with a spirit of fun, playfulness and liveliness! Rather than donning a floor-length maxi dress with sleeves on a muggy day in July, get familiar with flattering cuts and learning to create effects using colour, shape and texture. For example, a wide, squared neckline will bring the eye towards the face. Tiered, textured skirts with uneven hems can lengthen and slim legs, and a well tailored blouse made from a soft but structured fabric can nip the appearance of love handles. Going sleeveless does not mean going directly to straps. A more wearable and comfortable style is 30′s inspired (Thanks, Gatsby!), and offers a full shoulder sans sleeve. (That means you can wear a real bra with it! No more of those ridiculous plastic straps! Rejoice!)

Ladies, unless you’re legitimately photosensitive, or a vampire who twinkles in the sun like unicorn droppings, realize that it’s okay, no, its expected, that you’ll be showing some skin when the weather gets warm. A little calf or upper arm never killed anyone. Basically, by draping yourself in fabric during the hottest days of the month for the sheer purpose of diverting attention from your ‘problem areas’, you’re working against yourself, by being the lady dressed like a mummy on the beach. Don’t be the mummy lady.

We’ve been waiting for this weather for months, girls. Months of evil, cold, bitter, windy winter, and we’re finally liberated from our parkas and woolen tights. Take it while its here!
PARKA
“What a lovely July afternoon!”