ENROLL TODAY: Our NEW Online Marketing Bootcamp starts June 11!

 

Whether you’re an established entrepreneur or just starting to build the business of your dreams, The Art & Science of Effective Marketing is designed to help you level up your marketing game!

Through both group and individual coaching, you’ll work closely with Fresh Collective CEO Laura-Jean and Operations Manager Jane to create tailored and effective marketing strategies that work for YOUR business.

 

Our NEW program begins in just 10 DAYS!

 

The first 15 people to ENROLL SAVE $100 OFF the regular course package price!

(PROMOCODE: FIRST15)

 

CLICK HERE FOR FULL PROGRAM DETAILS

 

If you’re not sure if your business model makes sense for this program, get in touch!

Email laurajean@freshcollective.com with your questions!

 

SIGN UP NOW

 

Loyalty Program News!

Please note that as of May 15, 2018, we will no longer be using the Vicinity Rewards program, and will instead be using our own loyalty program.

Customers’ points are being transferred from one system to the other and for you, it should be seamless. 

The main difference is that you won’t be getting texts anymore.

Please stay in touch by signing up for our mailing list at the bottom of the home page here.  

And don’t forget to follow us on Facebook and Instagram for all the latest news!

What’s NEW is that we’ll be having 3X, 5X and 10X the points specials, where you can gain points so much faster for bigger discounts!

We’ll be announcing those on social media and in our newsletter. 

If you have any questions about your points, please email info@freshcollective.com for assistance.

 

Style Profile: Daniella Theresia

Name: Daniella Theresia
Occupation: Freelance singer
Age: 31
Lifestyle: Reformed night owl with a penchant for chocolate, rock ‘n’ roll, and yin yoga

 

And Dress – Gold Fish by Toronto label Studio Fresh; Necklace by ZSISKA (many more designs available in-store!)

What’s a typical day like for you?

Being a freelancer, every day is a bit different, but I usually get a yoga session and vocal warm-up/practice in before noon. Then depending on what I’m performing next, I’ll spend an hour or so in the afternoon going over new repertoire. I like to have a basic understanding of the piano accompaniments as well, so that takes time.

 

Most of the rest of my day is spent in the kitchen – I love cooking and baking and I’m always eager to try out a new recipe. If I have spare moments, I’ll spend it reading or creating artwork (colored pencils are my medium of choice at the moment).

 

Evenings are wind-down/cuddle time with my partner unless we have gigs. Sometimes, we’ll have a music jam session, but more often we’ll tackle a puzzle or crosswords with sports or a tv show in the background. We’re currently finishing a 4000-piece puzzle and we’re in the middle of a Star Trek/Roseanne/Vicar of Dibley marathon…so much for a rock ‘n’ roll lifestyle!

 

Charmerion Tunic Solid – Turquoise by Toronto designer Jennifer Fukushima

Having studied both music and geology, your life could have gone in a completely different kind of direction. Would you tell us about the moment you realized singing was what you wanted to focus on, professionally?

 

During my last year of university, I spent a term studying abroad at the conservatory in Amsterdam: it was supposed to be my final farewell to music.

 

But while I was there, I took a lot of classes that I hadn’t explored at home like acting, storytelling, musical improvisation, and so on, and I loved it. My last week there, I had a performance where everything just clicked and I knew that I had to sing.

 

Tribal Sweetheart Dress (also available in other prints!); Necklace by Toronto label Torched Studio

 

Besides music, what in your life is really important to you?

 

I’ve come to realize the power of simply being a loving and compassionate person, and I value that above any kind of career “success.” If I can’t sleep at night without a clear conscience, then what’s the point?

 

What would you like to be remembered for?

 

I want to touch people’s lives with my singing – the world seems so confusing these days, if I can bring a bit of truth and beauty with my voice, then my job is done.

 

What mental state do you typically find yourself in during an on-stage performance? Does it require as much preparation and concentration as some of us would imagine? Does it ever feel effortless?

 

It does take an incredible amount of preparation – even for “simple” gigs, I want to be 100% committed to what I’m singing, otherwise it’s not fulfilling! And the more prepared I am, the less I’m affected by stage jitters or that little inner critic.

 

I’ve done a lot of soul searching, meditation, and body awareness training in order to silence that inner critic, but of course, we’re still human, and it creeps back once in a while.

 

These days, a heartfelt prayer is the best preparation I have for connecting with the music and the audience.

 

When everything is flowing, then I’m not even aware that I’m singing. It’s as if I open my mouth, but I’m not in control of what I’m singing. Those moments are truly magical, but they happen organically and it takes a lot of faith to trust that they will.

 

Sisi Dress – Lines Print by Montreal label Schwiing (also available in Jungle Print); Necklace by ZSISKA (many more designs available in-store!)

 

What role does fashion play in your life?

 

Beautiful and comfortable clothes are the easiest way to ground myself and feel ready to sing. If I don’t get dressed in the morning as if I might perform, then I simply don’t feel ready to face the day and that ultimately affects my singing. If it’s a dreary day outside, then I need bright colors or fun patterns to pick me up.

 

If I don’t totally love what I’m wearing, that also affects the rest of my day. It’s really hard to sing when all I’m thinking about is how much these shoes pinch my toes or how this bra doesn’t let me breathe properly.

 

As a singer, I’m hyper-aware of how something affects my body because it is my instrument! I guess it also comes with the trade that I’m a bit obsessed with clothes and shoes – it’s part of how I care for my instrument 🙂

 

Anemone Tunic – Turquoise by Toronto designer Jennifer Fukushima; Necklace by ZSISKA (many more designs available in-store!)

 

What do you love about shopping at Fresh Collective?

 

First of all, I love that you feature Canadian designs – I can really feel the difference when things are made with integrity and love. Secondly, I love that I can have an item in mind and know that I will be able to find something suitable at Fresh (I rarely “browse shop,” I need a clear mission or I get overwhelmed).

 

Most importantly, I love how committed everyone at Fresh is to finding the perfect fit for customers. I usually go to the Fresh in Kensington Market, and Stef really makes sure that I’m totally in love with an item before I take it home. I can’t tell you how many things I’ve gotten home and never worn them because I was coerced into buying them! That doesn’t happen at Fresh and I appreciate that it’s a rarity.

 

You’re available for all sorts of performance bookings and even private house concerts! Tell us more about your services and how to book!

 

Yes! I’m available for all the traditional kinds of gigs – church/synagogue services, choirs that need an extra singer or soloist, weddings, memorial services, etc.

 

I’m also available to book concerts, either in community spaces or private homes.

 

I have an existing program – The Eternal Feminine – that I want to bring to more venues this year. For this concert, I’m looking for welcoming spaces around the GTA. A tuned piano is always a bonus, but I can bring my own piano if needed.

 

And my other big project this year is booking house concerts. House concerts are a wonderful way to share a unique evening with friends in the comfort of your own living room. You can even attend the concert in your pyjamas if you like! My dream is to have at least 4 house concerts throughout the year.

 

For house concerts, I can either create the program myself from my own repertoire or can tailor it to the host’s tastes or requests. I provide the pianist and can bring my own piano, but if they have their own, then it must be in good condition and tuned before the concert. The host provides the fee, space, and audience.

 

Basically it’s up to the host to decide how to fund the concert. I require a set fee for myself, my pianist, and travel expenses (slightly more if I have to bring my own piano) and it’s up to the host to cover that cost. They can either cover the cost themselves and treat a select audience to a free concert, or they can arrange set ticket prices or take donations – anything is possible! A small reception is always a lovely way to connect with my audience after an intimate concert like this, but that’s entirely up to the host.

 

I also offer private vocal coachings. If you love to sing but are shy about people hearing you, I can help you to find your true voice and let it shine! Contact me for more information.

 

To book my services or a concert, contact me by email or through my website: daniella.theresia.mezzo@gmail.com or www.DaniellaTheresia.com

 

Carrie Cardigan – Rust/Black by our own in-house line, Palette by Laura-Jean (also available in other styles and colours!); Anemone Tunic – Turquoise by Toronto designer Jennifer Fukushima; Necklace by ZSISKA (many more designs available in-store!)

 

Where can people find you on social media?

 

My website is my main channel: www.DaniellaTheresia.com. You can find upcoming events, contact me to book a concert or coaching, and purchase recordings in CD, DVD, or mp3 format from previous concerts. I also have a monthly newsletter you can subscribe to.

 

I’m on Instagram (@daniellatheresia.mezzo), Soundcloud, YouTube, and Facebook (Daniella Theresia, mezzo-soprano).

 

Where can we see you perform live in the upcoming weeks/months?

 

My next big concert this year is The Eternal Feminine with pianist Suzanne Yeo at the Heliconian Hall (Yorkville) on Saturday, May 12th at 7:30pm.

 

The Eternal Feminine is a beautiful program devoted entirely to women – each piece either features a woman character or was written by a woman composer or poet. This year, as the concert falls on Mother’s Day weekend, we’re exploring timeless themes like love, motherhood, and fantasy.

 

Tickets are available through my website and we’re currently running a Mother’s Day Special: bring a guest for $20 ($30 regular)!

 

I’ll also be singing in Kensington Market on on Wednesday, May 30th (St. Stephen-in-the-Fields Anglican Church). This event is affiliated with St. Stephen’s “Safe Space” initiative and they raise funds and awareness for the homeless in Toronto.

 

I had the honor of connecting with this grassroots initiative last year and was truly inspired by the sense of duty felt by the community. I’m touched to be joining them again this year and I hope we’ll reach an even wider audience.

 

For even more future events, head to my website and subscribe to my monthly newsletter: www.DaniellaTheresia.com

Book your FREE Colour Analysis Mini Session with Angela

Have you ever wondered what colours look best on you?

Have you made expensive mistakes buying things you end up not wearing because the colour makes you look … just yucky?

Book your FREE Colour Analysis Mini Session with Angela!

Angela is our Superstar Store Manager at Roncesvalles and a trained Colour Analyst!

She’ll help you see why your best colours bring out your most flattering skin tones and the sparkle in your eye.

Choose from times and locations below! 

** We do ask that you commit to your session and put it in your calendar as soon as you book.

Since spaces are limited, please give us as much notice as possible if you need to cancel or re-book. **

Sessions are 30 minutes. The Beaches location is at 2116 A Queen Street East.

Sessions are 30 minutes. The Beaches location is at 2116 A Queen Street East.

Sessions are 30 minutes. The Roncesvalles location is at 401 Roncesvalles Avenue.

Sessions are 30 minutes. The Kensington location is at 274 Augusta Avenue.

Sessions are 30 minutes. The Roncesvalles location is at 401 Roncesvalles Avenue.

Sessions are 30 minutes. The Roncesvalles location is at 401 Roncesvalles Avenue.

 

 

 

 

Spring Outerwear Event happening until April 15th, online & in stores!

Until April 15th, get a FREE SCARF when you purchase a regular-priced jacket from:

Soia&Kyo

Melow

Schwiing

Lola Jeans

Emerson Wind Breaker by Soia & Kyo

Our collection of beautiful Canadian designs includes both fashionable and functional pieces that can carry you through spring ’til early fall!

Athena Stretch Cotton Spring Jacket – Oatmeal – Water Repellant by Soia & Kyo

For ladies ordering online, we’ll include a scarf that matches your choice of jacket!

 

If there is a particular scarf that you’ve seen in our Facebook videos or on our webstore that you’d like included with your purchase, simply contact us via Facebook to inquire about its availability and we’ll do our very best to pair it with your order.

 

Amaya Jacket by Montreal label Schwiing

 

PLEASE NOTE:

Our promo applies to both in-store and online purchases. For the time being, our widest selection of scarves is available at our Roncesvalles Ave location, but fresh scarves are on their way to our Kensington Market and Queen East boutiques and we will keep you ladies updated about their arrival!

Also, remember that if you shop at a Fresh Collective location that does not carry the product you’d like to try or purchase, you can ask us to send it to your preferred boutique within a week’s time, free of charge!

Our TOP IT OFF Event starts NOW! March 19th – 31st

To celebrate the start of spring, we’re bringing back our much-loved TOP IT OFF Event, happening online and in-stores from March 19th – 31st!

As all pieces are uniquely hand-crafted, collage may not reflect current Bauble jewellery selection.

 

During this time:

 

BUY ANY 2 TOPS = GET 1 FREE PIECE OF BAUBLE JEWELLERY (VALUED UP TO $20)

 

*

 

When shopping online, we’ll surprise you with a beautiful piece that matches the tops you purchased!

 

BROWSE OUR ONLINE COLLECTION

 

*

 

Some conditions apply:

*Promotion is valid for regularly-priced tops only (discounted tops do not apply)

*Purchase cannot be combined with other store promotions

*Applies to Bauble jewellery valued up to $20

*This promotion ends March 31st

 

 

3 Ways to Help a Syrian Refugee Family!

by Laura-Jean Bernhardson

Since 2015, I’ve been active in sponsoring Syrian refugee families come to Canada.

From now until February 8, I have 3 ways you can help one particular family! 

10% of all proceeds of The Stef Dress and The Catherine Dress go directly to the family.

Shop Stef here and Catherine here

or drop into any of our three Toronto boutiques to shop in person!

I also have a lipstick fundraiser on Facebook!

This amazing long-lasting lipstick comes in 50+ gorgeous colours and lasts all day! 

Find out more by joining this Facebook group!

It’s vegan, not tested on animals and really works! I’ve never been so excited about makeup in my life!

50% of all sales until Feb. 9 go directly to the family!

*********

Meet this lovely family here! 

Nour, Khaled and their little boy Jad look forward to a peaceful life in Canada after living through years of war.

You can also make a direct donation to the family here.

Other ways you can help include sharing the You Caring page on social media or sharing the Lipstick Fundraiser or Dress Fundraiser

Thank you so much! Your support means the world to this family!