Step Up Your Style – Book your FREE Wardrobe Makeover today!

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Book your FREE Wardrobe Makeover Style Consultation today!
Use promocode STEPITUP to make it FREE!

We’re currently GIVING AWAY a limited number of appointments for an in-depth personalized consultation.

This service is regularly priced at $200. Now FREE for a limited time.


Whether your goals are to express your style more creatively, look more polished and professional at work or to create an easy capsule wardrobe that makes getting dressed a breeze, we can help you do all that and more in a Wardrobe Makeover Style Consultation.

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Our Style Coaches live and breathe fashion and style. All day long they help women find their own personal style, and the colours, shapes, necklines and pieces that help them express that.

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pic3We understand the language of fashion- the messages you’re sending with your look. And we help you make sure that message matches what you want to be sending out!

review 4Book your FREE Wardrobe Makeover Style Consultation today!

Use promocode STEPITUP to make it FREE!


Time for a Grown-up Work Wardrobe?

Since 2003, Fresh Collective has been known for great clothes from local designers, that help Toronto women take their work look from ordinary to WOW!

We understand the language of fashion and style and help our clients choose the outfits that send the message they want to be sending.



For a limited time, our Wardrobe Makeover Style Consultation is on sale for 85% off!

Our Style Coaches will help you see how to maximize your current wardrobe and breathe life into old outfits with new accessories and clothing, with suggestions on what key pieces to buy that will make getting ready each day a breeze.

Growing your career? Want clients to believe in you? Invest in your personal brand and project the image of a leader.

Regular Price: $200 + HST —  NOW ON SALE for just $29 + HST





We all know the value of an incredible first impression. Every year we dress thousands of women for just that, whether it’s a job interview or a meeting with a big client.





Our style is perfect for creative industries. People respect leaders, not those who follow the pack, and our clients love to express their individuality, personality and professionalism in the outfits we help them create.

Today’s workplace has a more casual vibe that can leave you feeling like you don’t know the rules!

Don’t worry. We’re awesome at this!

We LOVE when a customer comes back to report that she got the job or promotion that we helped her dress for. 

If you think you’re “getting away with” a very casual look at work, then wondering why you’re missing out on opportunities, maybe it’s time to connect the dots. Are you really getting away with anything at all?




Our clients are thrilled with how we help them build the wardrobe that allows them to feel polished and professional while feeling like themselves.

Go ahead and book a Wardrobe Makeover Style Consultation today! Let’s see how we can help you achieve your career goals with that amazing first impression.




Here’s what some of our raving fans have to say.

Joanna Warden, Teacher:  “Teaching is at least partly performance, so my fashion choices are a kind of costume. I want my clothes to send a message to the students that I am serious about what I am doing — but not too serious. At the same time, my clothes have to be functional. If I can’t move freely, I feel that my teaching is limited. Fresh Collective pieces cover all the bases there.”

Caryn Parchment, Fashion Stylist: “To me, Fashion is not a role, it’s a way of life. In order to succeed to you need to dress for the role that you want, not necessarily that role you have. If you live with this mentality, the things you want the most will be attracted to you. I.e. your dream job.

(I love) that you have something for everyone, and that your collections are based on local designers. I believe in shopping local and supporting local. When I purchase from FC, I know that I am supporting Toronto’s fashion community.”

Christine Boston, Aquatic Research Biologist: “Fashion plays a huge role in my life.  I have always felt that it has been my artistic outlet not having any other type of artistic talent (at least not yet!) and I have always believed in “dress for success”.  If you look good, you feel good and if you look professional, people take you seriously. I feel that people don’t dress appropriately at work anymore and it is a pet peeve of mine.

I love supporting Canadian fashion designers.  It makes me feel good to know that I am supporting people in my country and I know that I am getting quality merchandise.  FC carries a lot of lines that make pieces that can be worn in different ways which I love and the price is right for me.  I can always find something unique, classy, or edgy and the staff are amazing!”




For a limited time this season, our Wardrobe Makeover service is on sale for 85% off!

The start of the season is the perfect time to start building a wardrobe you LOVE instead of putting up with a closet full of nothing to wear.

We have helped thousands of women find new ways to express their style, feel comfortable and fabulous, build versatile wardrobes that last, and celebrate the body they’re in today! Our Wardrobe Makeovers are a great exercise in exploring fashion outside and inside of your style comfort zone and for discovering looks that truly express your personality.

Our promise is that you leave the Wardrobe Makeover feeling beautiful, inspired and confident, or your money back!

Regular Price: $200 + HST —  NOW ON SALE for just $29 + HST


Our Style Coaches will help you see how to maximize your current wardrobe and breathe life into old outfits with new accessories and clothing, with suggestions on what key pieces to buy that will make getting ready each day a breeze.

We know the language of fashion and help you express whatever you’re up to in life with how you present yourself. Growing your career? Want clients to believe in you? Invest in your personal brand and project the image of a leader. Looking to create romance in your life? The right fits and colours show off that sparkle in your eye.

During the makeover, you will learn easy tips on mixing and matching, accessorizing and what silhouettes, necklines, and colours are best for you. Our style staff will work with the pieces you bring in, to build on your wardrobe, while advising you on what styles, cuts or colours work best for you and why, so you can shop smart, get dressed easily and feel your best every day!

We take pictures of each complete outfit so you have a guide to refer to that makes getting dressed easy, and we follow up with suggestions that will take your wardrobe further. We leave you with new knowledge about what you can wear to look fantastic and feel most like the “you” that you want to be.

Regular Price: $200 + HST —  NOW ON SALE for just $29 + HST


Package offers:
• pre-interview by email to get to know you, your size, style and your needs
• photos of your new looks emailed after the consultation
• detailed profile created for you to help you remember what works best on you from FC, who your favourite designers are and a wish list for your future purchases
• 2 hour one-on-one consultation at your convenience (in or out of business hours)

What to bring to your wardrobe makeover:
Bring some of your favourite basics that you want to build more outfits around. We’ll help you get creative and build a versatile wardrobe that suits your lifestyle and your shape.
One outfit that you never wear that you wish you did.
One outfit that you know you should not wear yet you wear it often.

Who this service is best for:
• Returning to work post maternity leave
• Change in career
• Looking to refine or redefine your style
• Looking for a total wardrobe refresh
• Other life changes like weight or age
• Updating your seasonal wardrobe and maximizing it
• Graduation from College or University

Regular Price: $200 + HST —  NOW ON SALE for just $29 + HST


After you complete your purchase, you will be emailed a questionnaire so we can start to assess your goals and fashion preference and challenges.  As well, we’ll contact you to book an appointment at your convenience.

And, two things to remember – if you don’t leave your session feeling beautiful, inspired and confident, we’ll refund your money!

Also, if you choose to purchase items from the store during the session, your $29 session fee will be credited towards that purchase.  

We’re THAT confident that you’re going to LOVE your consultation!

Here’s one customer’s experience. She fell in love with her body again!

And check out this letter one happy customer wrote us after her Wardrobe Makeover.


9 Fall looks with this week’s NEW ARRIVALS!


Queen Street Style Coach Vanessa’s featuring three ways to wear the Sophie sweater, newly arrived to Fresh Collective stores!  Available in black, grey and taupe, this is a versatile cozy sweater you’ll want to wear every day!


Kensington Market location Style Coach Rachel shows three creative ways to wear the Hanna Tee from Mandala Design.  Hanna is available in Morroco Slate (left), Houndstooth (middle) and Morocco Crimson (right).


Roncesvalles Avenue Head Style Coach Angela shows off the just-arrived-today Quartz blazer from Jennifer Fukushima!  Available in green and purple.

Want to book a one-on-one with our Style Coaches?  Now’s the time!  If you book NOW you save 85% off our regular price!  Just $29 instead of $200!  But only for a limited time! Click for full details and to book!  

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21 Style Ideas- Wardrobe Building for Fall 2015

Fresh Collective Style Coaches live and breathe fashion!  All day long they help women put together creative looks that work for their figure and their lifestyle.  Here Rachel, Jane, Vanessa and Ellie present some outfit ideas to inspire!
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Rachel from our Kensington location shows off 3 ways to style the Jersey Dress by atelier b.  This dress is stretchy and cozy with a flattering shape for most body types.  As comfy as a sweatshirt but oh-so-stylish!

Shop this dress here in violet.  Also available in Queen and Kensington stores in red and black.  Love the purse?  Find it here in grape!  It also comes in black, midnight and sage.

Freaking over that awesome Monilefera blazer from Jennifer Fukushima?  Shop for it here in grey and brown.

And that fabulous jean jacket from Yoga Jeans is here. 

Shop a selection of necklaces here.

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Rachel created two looks for this Laura skirt from Creations Encore.  Mixing blue and brown on the left is just gorgeous, especially with the blue Miz Mooz shoes!  And on the right, the soft grey tones are just perfect for fall.

Shop the Laura skirt here and find those GORGEOUS blue Miz Mooz shoes here. (OMG, they also come in red!)

On the right, that oh-so-soft grey turtleneck can be found here, and the bow shoes from El Naturalista are here.

Shop a selection of necklaces here to complete all your favourite fall looks.

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Style Coach Jane shows 3 easy looks for the simple yet sophisticated Amethyst Tunic by Jennifer Fukushima.  Available in purple, grey and black, many of our customers are snapping up two and even three of this great wardrobe staple.  As you can see it looks fabulous and is totally versatile!

You simply MUST get the Spanx Essential leggings Jane is wearing in all the pics.  They come in black and umber.  Our customers are falling in love instantly with these for the wide waistband, great fit and snug support.

Jane also shows the tunic with a flowy cardigan (here’s a bunch to choose from!) and a Sloan crop top and I bet she could easily come up with another 10 ways to wear it!

Shop a selection of necklaces here to complete all your favourite fall looks.

sleeveless collage

Jane chose to show four looks for a sleeveless dress for fall!  So many looks with just one dress!

In picture 2 Jane layers a Sloan top by Studio Fresh over the dress. In picture 3, Jane goes for a soft and cozy shawl available in stores in grey, black, chocolate and caramel. And in the last pic, she layers it over a long sleeved tee.

Shop a selection of necklaces here to complete all your favourite fall looks.

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Here Style Coach Ellie shows ways to wear graphic tees from Yasmine Louis– ranging from casual to pretty to polished creative professional.

On the left, a short sleeved Yasmine tee is layered over a long sleeve sheer sleeved top from Mandala Design and paired with Yoga Jeans and a scarf.

In the middle, a pretty skirt from Mandala and a flowy cardigan like these ones look artsy and cute with the graphic tee.

And on the right, a crisp blazer (navy or black) with the graphic tee says “I mean business, but I’m still cool!”

Shop a selection of necklaces here to complete all your favourite fall looks.

pants vanessa collage

Vanessa, Assistant Manager and Style Coach extraordinaire at our Queen location has fun creating outfits with Brenda Beddome cropped pants in this photo collage.  We have a special shipment of Brenda’s pants till the end of October for our BIG PANTS SALE!

Love that blazer on the left?  Shop it here in brown and grey! And those fab boots? Check them out here in grey/black and purple/grey from El Naturalista.

If that asymetrical top in the middle pic by Cameleon from Montreal just HAS to be yours- GOOD NEWS!  It comes in yellow, purple AND red!  

And on the right, Vanessa wears a cool jean jacket from Yoga Jeans with the cropped pants.  If you’re a fan of the jeans and their comfy stretch, you’re going to LOVE the jacket! (I live in mine. – Laura-Jean)

Shop a selection of necklaces here to complete all your favourite fall looks.

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Here Vanessa shows 3 creative ways to style the Legendary top from Melow.  It comes in cream, black, teal and blue.

That rockin’ blazer on the left?  It comes in black and navy and it’s by Montreal label Annie 50.

In the middle a 3-way shrug/hood by Oom Ethikwear available in stores.

And on the right, Vanessa topped off the look with a hat from Julie Sinden and a bag from Matt & Nat.


Want to book a one-on-one with our Style Coaches?  Now’s the time!  If you book in October you save 85% off our regular price!  Just $29 instead of $200!  But only for a limited time! Click for full details and to book!  

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What happens in a Perfect Fit Wardrobe Makeover?

You may have heard a lot about our Perfect Fit Wardrobe Makeover lately, and many people aren’t totally clear on exactly what it is or what it can offer them.


Our Perfect Fit Makeover is a FREE styling service to help YOU feel amazing, confident and self-expressed through fashion.


We were hearing many of our customers saying things like:

  • “I just don’t know what looks good on me anymore”
  • “Since my size changed I don’t feel confident”
  • “I have a new job and I want to be taken seriously but I still want to feel like myself”
  • “I’ve gotten really lazy about looking good”
  • “I used to have fun with fashion but I don’t want to look like I’m dressing too young.  I need a new look that works for my life now!”

And we knew that we could help, so we built our Wardrobe Makeover Services.

Our Fresh Collective Style Coaches are specially selected for having a real passion for having women look and feel their best.  We add in ongoing training and self-learning so that we can really deliver on women loving themselves, feeling great about how they look and loving fashion as a means of self expression.


Here are real women in outfits from Fresh Collective. Our typical customers include teachers, business women, moms and grandmas, hairstylists, actors, entrepreneurs, social activists, politicians, health care professionals and women from a range of other walks of life. Our ladies are usually in their late 20’s to late 50’s but we have customers who are teens and others who are seniors! The common thread is always that they are up to living life fully and want to express their inner joy and vibrancy through fashion. And we’re here to provide the wardrobe to do just that!

So what exactly happens during a Perfect Fit Wardrobe Makeover?

  • We start with an online survey to understand your fashion goals and lifestyle.  For example, we’re not going to sell you pencil skirts and high heels if you need to move, climb and bend for your job.
  • We may follow up with a phone consultation to find out more.
  • We book an appointment with you for one on one service and we preselect pieces to suggest, so it’s easy for you when you walk in.
  • You can also bring items from home that you want to get more use out of and we plan outfits around those pieces and suggest new accessories to provide new looks.
  • And we educate you on what styles you should look for and choose going forward and why.
  • We provide photos and follow up if you like, so you remember what you learned and can get ongoing coaching about fashion.

Our commitment is that you feel great and experience a new level of confidence and inspiration after a Perfect Fit Makeover AND that you build a wardrobe full of pieces you love!


Real women looking really great in outfits from Fresh Collective! We specialize in the outfits that you’ll love, that will last for years and that have you ready and out the door to live life in no time flat. Our ladies do not have time to primp and plan elaborate outfits. They have lives to live! Our outfits take you from point A to point Z in comfort and style throughout your busy day.

You can count on our Fresh Collective Style Coaches to really get what you’re out to accomplish with fashion, focus on how you feel in the outfits they suggest and never push you to buy something you don’t love.  We work to find the things you DO love, so the sales come easily.

And every Perfect Fit Makeover is free and no obligation.  If you don’t find items to love that day, you get the same gracious and extraordinary service as if you bought out half the store.  We are focused on YOU feeling wonderful as our priority, and not our sales goals.

And shhhhh….. don’t tell our competitors, but that’s our secret to success as a business.

Ready to book your Perfect Fit Makeover?  Click here!
We can’t wait to help you look and feel your best!