CEO Report- Business Behind the Scenes from Laura-Jean


2015 has been quite an exciting year at Fresh Collective so far, and we’ve got almost 5 months to go still! We’ve been working hard to prepare our business to grow.

Did you know our goal is 100 stores world wide? We’ve only got 97 to go!!  

Here are just a few of the new initiatives we’ve successfully put in place so far this year:

For our employees, we put in group benefits for full timers (includes massage!) and an advancement training program.  We also created a Profit Sharing Plan. Our goal is to keep our fabulous staff and provide opportunities for growth, challenge and rewards long term as we grow the business together.

For our customers we put in new fun promotions offering better discounts and freebies as well as our new loyalty program with Vicinity.  You may notice that we have more of just what you want on the racks but what you don’t know is that we invested in Retail Mavens, which is a small consulting company that specializes in helping independent businesses thrive and grow.  At the core of their program is a scientific inventory management system that helps us make sure we have the best selection on the racks for YOU!

We’ve introduced new clothing and accessory lines from Toronto, elsewhere in Ontario, Montreal, BC and internationally. We launched the #FCfreshstart program to help support emerging designers enter the marketplace and succeed.  This year we also partnered with Plan Canada to create the Do Better Program to raise funds for women entrepreneurs in developing countries!

We continue to showcase women from the community on our Style Profile blog, and give them a platform to share what they’re up to.  We also recently started creating videos of some of the designers we work with in their studios to help connect with the public and promote their work.

And all of these things translate into a better business and better sales for the local independent designers we work with.  We work hard on managing the sales and marketing process so they can focus on designing and producing their beautiful lines. And we believe this is a contribution to the local economy, to Toronto culture and to women who love the alternative to the mainstream fashion industry.

Thank you for all your support through 2015.  It means the world to all of us and it allows us to get better and better for you!

~~ xoxox  With love from Laura-Jean on behalf of the whole Fresh Collective family!


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About freshcollective

Fresh Collective has carved out its niche in Toronto’s fashion scene for the shopper who loves something a little different! We specialize in local designers, and our products are unique, or few of a kind. Our store is beautifully curated, offering our customers an amazing selection of fabulous clothing and accessories.

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