Designer Call – The #MustHave16 Summer Dress Competition

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As part of our commitment to support and develop emerging Canadian designers, Fresh Collective has once again partnered with Art of Fashion for a design competition.  Here the founder of Art of Fashion, the fabulously passionate about Canadian fashion Michelle Planche describes the opportunity for emerging designers.

This competition is designed to walk emerging designers through several of the key steps to business success.  Both Art of Fashion and Fresh Collective are passionate about empowering designers about the business of fashion.

Pretty but unwearable designs on a runway is not what we’re about.  We’re about understanding the customer, the marketplace, the utility AND style of fashion that sells!

In our competitions, we engage the designers in soliciting customer feedback to make those tweaks that will have the dress actually SELL!  As part of the competition, they are also required to market the designs through social media – a key part of success that many emerging designers miss either because they don’t know how or they don’t find the time.

Participating in the competition is a win in itself!  The real world exposure, education, mentoring and connections are invaluable.  However the winning design will be sold on the racks of Fresh Collective!  Our goal is finding the next best-selling designer that we can work with forever!

Alanna Klatt, a participant in a past competition went on to participate in #FreshStart and is now a current designer selling at Fresh Collective!  She is thrilled with the support, knowledge and business success she got through working with us.  Will you be next?

This could be the big break you’re looking for!  To apply go here:

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About freshcollective

Fresh Collective has carved out its niche in Toronto’s fashion scene for the shopper who loves something a little different! We specialize in local designers, and our products are unique, or few of a kind. Our store is beautifully curated, offering our customers an amazing selection of fabulous clothing and accessories.

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