Fresh MO’llective: Support Joe’s Mo!

It’s the most wonderful time of the yeeaarrrr! ’tis the season in which men selflessly allow their upper lips to grow a sweater for a good cause – and as a facial hair enthusiast (and a lover of good causes, of course) I always get a little giddy when November 1st finally arrives!

“On Movember 1st, guys register at with a clean-shaven face. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.

Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words, they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.”

We at Fresh Collective, care a great deal about the men in our lives, and about their health, so we’ve decided to throw some support behind our favourite Mo-Bros this Movember, starting with our very own fantastic, wonderful JOE:


Help support this wonderful cause by donating to Joe! We will be keeping you up to date on his progress as he grows his mo and raises funds!

Got a moustache’d man in your life that needs some help raising awareness? We’d love to support! Send us an email to nominate the MoBro in your life. He may become the next member of the Fresh MO’llective!

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About freshcollective

Fresh Collective has carved out its niche in Toronto’s fashion scene for the shopper who loves something a little different! We specialize in local designers, and our products are unique, or few of a kind. Our store is beautifully curated, offering our customers an amazing selection of fabulous clothing and accessories.

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