I’m Melanie Cruickshank, and since I can remember, I have been a die-hard beauty addict.
My love affair with makeup began when I was four years old. I used to play with my Mother’s makeup and I realized then the power that makeup has; the ritual of opening the packages, the freedom to create any face you want, and the fun of playing with your features to bring your best face to life. I spent the rest of my life from that point learning everything I can about makeup. I had stacks of Fashion magazines in my bedroom. I had bins of makeup products. I tried it all. I wanted to perfect what every woman wants; that hyper-natural ﬂawless look. After years of trying everything in the market, I noticed that although I had my weekday look down to a science, it still took up to 20 minutes to create (and there were more than a few mornings where that wasn’t an option. I needed a way to recreate the “ﬂawless natural” look I had worked so diligently on in 5 minutes or less.
Nature gave me 5 tools on each hand. I wanted to use just my ﬁngers or sometimes a Q-tip to create my look. Not willing to believe that my trusted friend cosmetics had turned their back on me, I began to research how makeup is made. I threw myself into researching every ingredient in my favourite products. I made lists. I researched things I couldn’t pronounce. I decided if the ideal products wouldn’t come to me, would make them. My kitchen soon became a mad scientists lab of foundations and eye shadows. Instead of leftovers, I had trays of lip balm stored in my fridge. After a hard day’s work, I had liquid eyeliner under my ﬁngernails. I tested the makeup ceaselessly. I got my prep time in the morning down to 5 minutes, and my after work day-to-night transformation down to about the same. What’s more is women started asking me about the funny tubes I was always carrying with me. I expanded my test to my girlfriends and colleagues. They all noticed how universal the colours were. They magically looked beautiful on whoever tried them. DaLish became a reality.
A few months later, the testing was complete: the product “just worked” and was a hit with a small circle of girls I shared it with. I decided to take DaLish to the next level. I hope you enjoy my products. I made them with real women in mind.
Favourite Toronto Hang Out:
Depends on my day – 416 Snack Bar, Grand Electric and Foggy Dew patio are staples for me.
Torontonian You Admire:
so many to choose from… I’m huge fans of Corrine Anestopoulos of Biko (jewellery designer), Jessica Jensen (hand bags designer), Philip Sparks (fashion Designer) They have inspired me along the way and always blown away by how talented they are and business savvy.
Favourite Local Music:
we have so many! Bedouin Soundclash, Billy Talent, Metric, Lights – Lots of amazing talent in this city.
Best Coffee in the City:
Balzac’s! I get a fix from my favourite place Clafouti.
Anything else you’d like to share?:
I like to play Ping Pong, eat rainbow sherbet and dance to old school hip hop after a few cocktails!