Love Letter from Laura-Jean

love-letter-copy-copyPeople often ask us how we choose what product to sell in our stores. With the new, fresh, fall season upon us, what better time than now to let you know a bit of our product selection process.

First, our specialty is independent Canadian designers with a focus on Toronto based lines.  We carry boots, shoes, and tights from international brands so we can offer a complete look for our customers.

When looking for product, we really have your life in mind.  We know our customers well and are always looking for what’s going to work for the lives YOU live in the clothes.

For instance, when sourcing tights and leggings, we’re thinking about what you’re doing in them. We know you’re living big lives – going from daycare drop off to a client meeting to grocery shopping and back again…  Or working a full day, then planning your art show or new business launch at night…  Or maybe you’re finishing your PhD and working part-time while dating a hot new guy and training for a 5K run.  Our job is to pay attention to the quality of the tights, knowing that they have to stand up to your full, busy lives, and has to be a high quality, as to not run or catch when your dog jumps up.

WE KNOW!  It’s crazy, right?  And really, would you have your life any other way?

So that’s why we source cute dresses you can ride your bike in.  Boots that look sexy but you can walk all day in.  Soft and cozy cardigans that take you from the office to a date.  We look for comfort, practicality, quality AND great style, flattering cuts and awesome colours.  We seek out timeless shapes, versatility and pieces that can build a great wardrobe.

Then, we let YOU decide.  We try out lines based on our best instincts, and then we keep and expand on the lines that are selling.  Every week we analyze our best-sellers to see why they’re succeeding – what it is that you like about them – and then we work to replicate and expand on that in future choices.

We believe fashion should be easy and fun and support the big stuff you’re up to in life.  We do the legwork so you can be gorgeous, free, comfortable and look like a million bucks with ease.

And with that, I’d like to introduce two of the lines we’ve launched this fall; enCircled and burfurtART.

This fall, we were intent on finding pieces with “convertibility”, the ability to wear it more than one way and to provide our customers a versatile piece for your wardrobe that can last you season after season. Both burfurtART and enCircled fit this bill perfectly with many different ways to wear pieces in each of their lines.

enCircled creates The Chrysalis Cardi. We loved this piece because it can streamline your wardrobe, so you can maximize your closet (and suitcase) space, and make space in your life for other more important things, like travel, friends and family.

The many looks of the enCircled Chrysalis Cardi

The many looks of the enCircled Chrysalis Cardi

We loved that enCircled creates products thinking versatility first. Innovative design, iconic style. Sustainably & ethically produced, to give people more with less.

Kristi is the Chief Fashionpreneur of enCircled. enCircled creates ethical, sustainable and versatile women’s apparel, manufactured in Canada from eco-conscious fabrics.  enCircled’s first design, the Chrysalis Cardi is available at all Fresh Collective locations in Raspberry, Black and Cobalt. For more information, check out http://www.encircled.ca or follow enCircled on Facebook.  (http://www.facebook.com/getencircled)

Check out her most recent blog post here.

Salome is the force behind burfurtART. We love her line because it is as quirky and fun as she is, AND the ch-ch-chains collection sold us on the versatility. It can be worn as a bracelet, or a necklace with an extender. With two bracelets, you can increase the drama of the necklace for a real statement piece. It’s a collection that you can have for years, and add new ch-ch-chains pieces to refresh the look.

Laura-Jean modelling the pieces from the ch-ch-chains line

Laura-Jean modelling the pieces from the ch-ch-chains line

She told us in her own words why she does what she does:

“I know that I’m not the only jewelry crocheter in the world, and that’s cool. But I do strive to be as distinctive and unique as I possibly can.

 

I make, really and for true, one of a kind.

Everyone of my pieces are individually hand made by me, never to be exactly reproduced again. I’m not comfortable with re-making the same piece.

 

I use high quality stock, and buy small amounts of semi precious stones. agates, amber, carnelian, coral, jaspers, Canadian labradorite, pearls…I could go on forever.

These are but a few of the stones that inspire me.

As often as possible,  I strive to ensure that the piece you own fits you perfectly. When you wear my jewelry, you get noticed. When you get noticed, you feel good… When you feel good – I’ve done my job.

 

On a different note…

 

The first cat I ever had the pleasure of being an owner to, was wonderfully fun, charming and beautifully awkward. After he passed away, I promised myself that at some point in my life he would be honoured.

 

So, I named my company after him.”

You can read more about Salome’s journey to Fresh Collective here, and see pictures of her fantastic lines, including her convertible ch-ch-chains collection here.

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