This month, we’re having a lot of fun unleashing our inner pin-up girls! We’ve been talking a lot behind the scenes about just how to go about choosing models for our marketing. Professional models pose and emote beautifully, and we’ve used them in the past. But in the end, I end up feeling, “Who are they to us and our customers?”
Our business is about so much more than pretty dresses. It’s about women feeling confident, powerful, self-expressed and yes – pretty and sexy too! It’s about a celebration of life and all that it offers us in relationships, love, creativity and beauty.
For this spring photo shoot, we chose models from our own community who we thought represented our mission of being beautiful and amazing, inside and out. They are women who are living the Fresh Collective lifestyle; creating amazing lives for themselves and the people around them.
Of course – with the theme being “Pin-up Girl” – I was the first in line. I am a mom, an entrepreneur, 43 years old (I still can’t quite believe I’m a grown up!) and loving life more with each passing year! I love being a woman and I am continually working on being a great leader in my business, community and family. I am committed to making the world a better place.
We also asked Kat Shura, the designer of Curious Oddities jewellery who has been working with us for several years. She joined us when her business was in it’s early days and we have watched her (and the business) grow in leaps and bounds. Kat is a person I feel blessed to know; as an entrepreneur she is driven, committed and just making it happen. As a friend, she is caring, thoughtful and present. She’s a real inspiration in so many ways.
Kathryn Barlow is another awesome woman from our Fresh Collective community. She’s been designing our website and most of our graphics for several years. I think she may have been heaven sent, as she was shopping in the store one day years ago and overheard me saying my web designer had disappeared on me and I wasn’t sure what to do. She popped out from behind a jewellery case saying “I do websites!” and we made a plan to meet. She is the easiest person to work with, always getting things done more beautifully than I expected and on time. She’s just a dream girl, and cute to boot!
Emilia Farrace is a new friend who is also an entrepreneur. She’s the owner of Simply Elaborate Creative Agency and I’ve come to know her as a woman of integrity and commitment, with a bubbly energy and contagious smile. She also is working on a personal project – The Empowerment Initiative – to make the world a better place by providing mentors from the business community to teens.
I am blessed. I look around me and I’m inspired by the women I know and all that they are up to in life. I have amazing friends, fantastic neighbours and awesome colleagues. We have a large community of designers at Fresh Collective who have taken the brave steps of running their own businesses and a wide variety of customers who are doing incredible things with their lives.So this month we’re celebrating womanhood and having a bit of flirty fun with inviting all the inspiring and amazing women in Toronto to unleash their inner pin-up girl!
As always, we LOVE your feedback on everything we do. What kind of campaigns would you like to see from us in the future? Do these photos inspire you to unleash your inner pin-up girl and have a little fun with fashion this spring? Please email us at email@example.com. We’d love to hear from you!