Meet the Fresh Collective Designers – Pascal Benaksas-Couture

Oöm Ethikwear, designed and produced in Montreal, has been a hit since we started selling it at Fresh Collective three seasons ago.  Customers love the great styles and fit of these clothes and find it an great added bonus that the fabrics are sustainable.  Let’s meet the designer, Pascal Benaksas-Couture, and learn a bit more about him and his vision.


-Laura-Jean Bernhardson, CEO and founder of Fresh Collective

Instant_20141118_211558 Name: Pascal Benaksas-Couture

Name of line: OÖM Ethikwear

Description of what you make: An ethical and urban clothing line made of organic cotton and eco-friendly fabrics.

Number of years in business: 10 years



Where and when you’ll find me most days:  Working with my employees as a team, consulting their opinions.

What a typical day at work looks like for me: Fair trade coffee, meetings, solving problems and finding opportunities!


Colg Collar Dress $98

My favourite part of the job: The morning coffee!

The most challenging part of being a designer is….Creating new products every six months without knowing if people will like it!

Something I’m really great at is….Numbers!   Having my own business is…a life philosophy and a lot of liberty!


Rhoodie Sweater Dress $98

My hopes and dreams for my fashion career:  To help create a new reality for the fashion industry with many new ethical companies as alternatives for the consumers. It’s exciting that OÖM will have participated in this revolution!

What I do when I’m not at work: Playing with my two girls   My inspiration as a designer comes from…Newspapers!   Growing up I thought I’d become….a hockey player!

What I like to do to relax: I take a hot tub!

Why I love working with Fresh Collective: I love working with Fresh Collective because everyone believes in what we do!



Favourite social media platform: Facebook, it’s a great way to reach my fans!


A surprising fact about me: I have done my studies in Finance

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