Meet the Fresh Collective Staff- Jane Haselgrove

Part of what makes Fresh Collective great is the amazing team we attract!  Lots of people pour their energy, creativity, love of fashion and hard work into making each day great in our stores, and we’re going to feature one of them on our blog each week!  We start with Jane Haselgrove, my longest term employee who acts more like my business partner.  Jane and I have taken on many challenges together over the past few years, and Fresh Collective just wouldn’t be the business it is today without her leadership, integrity and commitment.  Jane is an extraordinary person always working on herself, learning and ready for new challenges and we’re become best friends as well as co-workers.

– Laura-Jean Bernhardson, CEO and Founder of Fresh Collective

Name: Jane Haselgrove
Position(s) at Fresh Collective: Store Leader, Head Style Coach and Product Partner Coordinator  (I wear a lot of hats!)


Where and when you’ll find me at FC: 692 Queen St W – Wednesday through Saturday

What a typical day at FC looks like for me:  A typical day looks like arriving to the store early and getting ready for the day. I often meet new designers to see their lines early in the day, from there I work on my facebook post, create new purchase orders and SKU’s and do merchandising in the store.

My favourite part of my day is meeting new people and helping customers. It’s so rewarding seeing people go from liking the store, to loving the product to beaming at the portrait wall behind the cash desk when they see who made their new piece. Connecting the designers with their customers is very cool!

My favourite part of the job: There are many aspects of the job that I love but the one thing that surprised me to find out that I love is growing and developing the systems that help the business function and serve our customers. When my co-workers and designers thank me for making their work easier or when customers are super impressed with how quickly we can get something for them those are proud moments for me.

My hopes and dreams for my fashion career: My biggest hope and dream is to travel the world opening up new Fresh Collective locations and building careers for local designers all over the world. I believe this business model can work and revolutionize the fashion industry and I intend to do just that.

What I do when I’m not at work: When I am not at work you can find me rock climbing at Boulderz or down in the Niagara Glen, working on my Arbonne business or watching a weird movie with my husband and cats.

My earliest fashion memory: My earliest fashion memory is probably from when I was 5. I used to get dressed up in crazy outfits and ride my bike around the computer room in the house. I pretty much do the same thing now but I ride around the streets of Toronto on my bike.

What I like to do to relax: I like to watch very obscure and terrible movies. I also love to make popcorn on the stovetop. It’s SO GOOD!

Why I love working at Fresh Collective: I love working at Fresh Collective because although I am an employee here I get to behave like an entrepreneur. I treat this business like it is my own and many people ask me if this is MY store when I am speaking to them. I love getting messages from customers telling me how much they love their new pieces or the service they got here.

A highlight from my career so far at FC: A highlight from my career so far would be my overall journey with the company since I started in 2010. I used to sew dresses and shirts in Laura-Jean’s house when I started. As I look back at the personal development journey I have had over the last 4 years it surprises me to see myself managing the Queen Street store and being our Product Partner Co-ordinator. I never thought I would work retail directly with our customers or take on as many different roles as I do.

Favourite social media platform: Facebook

A surprising fact about me:  I am actually not a big fan of the fashion world or shopping. In fact I hate shopping! I love personal style and self expression. My dislike of shopping has also caused me to create a very special environment for our customers when they come in. I love to serve and help people and make their lives easier.

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About freshcollective

Fresh Collective has carved out its niche in Toronto’s fashion scene for the shopper who loves something a little different! We specialize in local designers, and our products are unique, or few of a kind. Our store is beautifully curated, offering our customers an amazing selection of fabulous clothing and accessories.

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