A new label has an infinitely better chance of succeeding when the designer is able to respond to the customers’ needs. It takes a lot of work and flexibility to make sure your product is succeeding when it hits the marketplace and some designers can get discouraged when sales are slow to begin with.
Rhea Jacinto of Bloomin’ Brilliant Design is a great example of an adaptable entrepreneur. She works with me every week to bring new styles, replenish what’s sold and switch out what hasn’t. Through being this involved, I know she is gaining valuable insight to design the pieces that people will love – and buy!
When a designer is new, I’m happy to spend extra time helping them understand what customers are looking for. Sometimes the design is beautiful, but it might not be practical to wear to work and some tweaks can help make the style more accessible. Sometimes, with clothing, it can be fit or comfort issues. To succeed as a designer means getting all the elements right- quality, price point, fit, comfort and style- and that’s not easy to do!
Aside from being a smart and easy-to- work with business person, Rhea is a very creative and talented designer. Of all her pieces, I love her statement necklaces the best. I chose three of my favourites to feature here.
Come on in and check out Rhea Jacinto’s fabulous line of jewellery, Bloomin’ Brilliant at Queen Street and Roncesvalles.