Click on the poster above for event info and to buy tickets online.
Meet the 5 finalists and see their dresses! Many applied but these 5 stood out with creative sketches and bold ideas.
The next step was to meet with industry experts in fashion, retail, social media and marketing at the Mentor Day.
Here’s a great video overview of the Mentor Day produced by the folks at Retail Assembly.
Armed with the feedback from the experts, the designers constructed their samples. The sample dresses were on display for three days in April in “Innovation Stations” at Fresh Collective locations on Queen West and Roncesvalles Village.
On the left, we have Bulgun Puteeva’s dress, and on the right is Denise David’s.
Here we have Vinita Srivastava’s dress on the left and Annie Qu’s on the right.
Customers were invited to try on the dresses, fill out surveys and offer their feedback as well as vote whether they would buy that style or not.
The goals of the competition are to support emerging designers in understanding what it really takes to appeal to customers and SELL their designs.
As well, Fresh Collective is always looking to nurture and support that next generation of designers. In fact, a participant from a previous competition, Alanna Klatt, participated in Fresh Collective’s Fresh Start program and has now joined the ranks (and racks!) at Fresh Collective.
Presenting the finalists in the #Musthave16 competition!
From left: Annie Qu, Denise David, Bulgun Puteeva, Krysta Whissell and Vinita Srivastava.