Style Profile – Brina Ludwig-Prout

Name: Brina Ludwig Prout
Age: I’m a Baby Boomer, and member of the generation that’s going to change the face of “empty-nesting” and “retirement” forever.
Lifestyle: Still aiming for the perfect balance of personal and professional life. Also, I’m actively working on curing my Blackberry addiction!


Dress: Gayle Kitsch Floral Dress – Mandala Design, $128

Occupation: It depends on the day. I am the Volunteer Coordinator, Boomer-in-Residence, and Pro-Bono Strategic Consultant for the School for Social Entrepreneurs (SSE) Ontario. Founded in London, England in 1997, SSE assists everyday people in launching a social purpose business, non-profit organization, cooperative, or social venture for the benefit of their community. SSE Ontario came to Canada in 2012, and is a vibrant member of an international network of 18 SSE schools worldwide. I’m also a Change Management specialist and program manager for large complex projects through my company Projects Plus, Inc.

What’s a typical day like for you? There is no typical day. After 20 years of continuous consulting with Corporate Canada, I made a trade with Marjorie Brans, Managing Director of SSE Ontario: my professional skills on a pro-bono basis for an education in Social Entrepreneurship. Under Marjorie’s transformational leadership, I have spent the last 10 months meeting an amazingly talented, diverse set of volunteers and matching them with our students or with projects for the School that will ultimately contribute to Canada’s healthy growth.


Top: Evolve Top – Encircled, $92 Necklace: BurfurtART Pants: Diamond Ankle Length pants- Brenda Beddome, $139 Purse: Akibo Clutch – Matt and Natt, $79


What in your life is really important to you? My marriage of 38 years to the amazing Jim, my relationships with my children, my friendships both new and old, and my work with SSE Ontario trying to create new economic models for the future.

What would you like to be remembered for? My ability to help others learn what I have learned. My passion for intergenerational collaboration, and my ability to bring projects to efficient, successful completion through leveraging the skills and diversity ofall team members.

What role does fashion play in your life? I have learned that when you look stylish and up to date, people of all ages gravitate towards you.

What do you love about shopping at Fresh Collective? The great clothes, of course. But what really makes me love Fresh Collective is Laura-Jean’s focus on mentoring and developing up and coming designers in Canada.


Necklace: Colleen Poitras Pants: Prada Cropped Skinny Pants- Brenda Beddome, $139


What do you have that you want to promote?  I’m calling on my fellow Baby Boomers to think about the social legacy they could leave in the “third act” of their career. I’m out to prove that professionally successful Boomers can creatively apply their professional skills and experiences to the most complex social and environmental challenges of our day. All that is required is for us to jump in and find our place. The rewards are beyond measure!

As for me, I found that place at SSE and have been helping develop a new program called “Primed for Purpose” which helps Boomers like myself find their way by matching people to soul-fulfilling opportunities that leverage their expertise and lend deep meaning and purpose to the latter stages of their professional careers. Check out the Primed for Purpose program at

Finally, our Social Entrepreneur Fellowship Program is open for applications until April10th. SEF is designed for people from all walks of life who want to improve their community through a new social purpose business, non-profit, or cooperative, and who want help to become a more effective and capable leader. – See more here!

Is there anything else we should know about you? I believe that intergenerational collaboration is key to improving the world: younger generations will ultimately lead us through this time of change in the world and we should use our skills, wisdom, and lived experience to guide and mentor them.

How can people contact you?

I can be reached at

Find SSE:

Twitter: @TheSSEOntario






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