Style Profile: Dee Boswell-Buck

Name: Dee Boswell-Buck
Occupation: Certified Social Media Manager
Age: 46 yrs
Lifestyle: On The Go and Always Learning!
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Tell us about your business managing social media for small businesses?

 

My passion is managing the social media and digital strategy for small business owners and start-up companies. These individuals are usually strapped for time as they build their own businesses.

 

Often, the last thing they need is to add another project to their schedule.

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This is where I come in. I help them to define their business goals online from having 50% more visitors to their site, to increasing the amount of leads to their business. I create themes ensuring my clients post purposeful content that help them target their niche audience.

 

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You have a young daughter! How do you find juggling your business with parenting? 
I will admit that initially it was difficult. Even though my husband and I are a team (he is so awesome with L.B.), I dealt with “Mom Guilt” (Wait!… I still do!).

 

I began my business venture when L.B. was a baby and sometimes had to work on it during Mama, daughter time.

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Then I moved my work time to night time so sometimes I was sleep deprived. It’s a lot easier now. L.B. is an early riser with a natural alarm clock of 5:30 am.

 

We have fun at breakfast and getting ready for school. Once the drop-off occurs business begins and when I pick her up it’s family time. Because she wakes up so early, her body clock has her back to bed by 7pmish

 

 
I would like to add that my husband and L.B. are super close and often she thinks it’s cooler when Dad does the pick-up.

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What’s a typical day like for you?

 

I can’t say I have a typical day. With the many needs of my clients, I do have to batch my work.

 

For instance, Monday I focus on blogs, Tuesday I schedule social media posts as far in advance as possible, Wednesday I collect and share analytical data with my clients to let them know how they are doing online.

 

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 Tabatha Dress from Montreal label Melow; Jewellery by Jon Klar

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I also schedule calls with clients and potential clients. I also have to always remember to work on my own digital strategy that includes blogging, online ads, and content creation. I will say the only constant is that I train with a running club 3x per week as I work towards my goal of running four 5k’s this year.

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More Than a Wrap Dress in Sahara Print (Coral); Also available in Sahara Print Navy and Solid Black. From Toronto label It Fitz Me; Peyton Purse from Jeanne Lottie; Necklace handmade in Toronto from Torched Studio.

 

What in your life is really important to you?

 

My husband and daughter (hands down). My husband has always been my cheerleader as I manage my business. Recently I have also implemented a bit of me-time for the first time ever (rolls eyes). Mom guilt would not allow me to head out to exercise, or do my nails.
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What would you like to be remembered for? 

 

For being non-judgmental, positive and supportive. For always modeling that it is never too late to follow your dreams.

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What role does fashion play in your life?

 

Fashion allows me to showcase the person Iwant to portray. ONLY family and close friends know that I am shy and sometimes reserved (Wait! Now you know too!). I love clothing that has a bit of edge. That says “Hey! Look at this confident lady!”… and the curtain rises.

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What do you love about shopping at Fresh Collective?

 

I love that Fresh Collective carries fashion from local designers and their clothing has a fashionable edge to it. The staff is very friendly and helpful.

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 Tabatha Dress from Montreal label Melow; Jewellery by Jon Klar

What do you have that you want to promote?  

 

I would like to promote that my Social Media / Digital Strategy Company is one that empathizes with the small business owner.

 

The majority of my client packages start with goal setting and includes feedback on online platforms and if content strategies are working.

 

I help decide the best platforms for your business (because you do not have to be on all of them).

 

I also act as a business cheerleader when Impostor Syndrome ensues.

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More Than a Wrap Dress in Sahara Print (Coral); Also available in Sahara Print Navy and Solid Black. From Toronto label It Fitz Me; Peyton Purse from Jeanne Lottie; Necklace handmade in Toronto from Torched Studio

 

Is there anything else we should know about you?

 

I have been featured in online articles. One as an Instagram Rockstar, and on LadyBossBlogger.

 

Also, I have recently started a blog series called Purpose. It focuses on those burning the wick at both ends as they work a 9 to 5 job, juggle family and build their dream business.


Where can people find you on social media?
I can be found on:
Website and Blog: www.deeboswellbuck.com
Instagram: @deeboswell_buck
Facebook: Dee Boswell-Buck
Twitter: @DeeBoswellBuck
 

 

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About freshcollective

Fresh Collective has carved out its niche in Toronto’s fashion scene for the shopper who loves something a little different! We specialize in local designers, and our products are unique, or few of a kind. Our store is beautifully curated, offering our customers an amazing selection of fabulous clothing and accessories.

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