Style Profile – Fab & 40 + Edition: Katrina Herrndorf

Name: Katrina Herrndorf
Occupation: Owner/Designer – Red Fred Design
Age: 48
Lifestyle: Married to Neil with one son, Fred, and a Bernese Mountain Dog, Jack

Vagues Dress by Montreal designer Cherry Bobin; Crossbody purse by Toronto-based designers Pixie Mood

What’s a typical day like for you?

Have breakfast with my son and then he leaves for school; walk Jack through High Park; do errands on Roncesvalles; go home and start my work day, which involves doing graphics, architectural drawings, and sourcing furniture and finishes. Three days a week I go to Sama for yoga in the morning as well.

Bicycle Print Lexi Dress by Toronto label Studio Fresh; Crossbody purse by Toronto-based designers Pixie Mood

What in your life is really important to you?

My family, my friends, my neighbourhood, art & design, and book club (which has very little to do with books ;) ).

insta bannerWhat would you like to be remembered for?

My sense of humour, my creativity, and my organizational skills.

Bike Toronto Tank Top in Navy by Vancouver label Ole Originals; Blue Stripe Tania Cardigan by Montreal designer MelowHandmade necklace by Toronto designer Torched Studio; Raspberry Margaret Clutch & Crossbody Purse (also available in Tangerine) by Toronto-based designers Pixie Mood

What role does fashion play in your life?

Even though I work from home, I like to dress up every day.

StepUp BannerI also like to layer things over my yoga clothes so I like colourful tunics, dresses and cool leggings. I love summer and floral dresses, platform shoes and big jewelry.

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Black Simpleton Dress 17 by Toronto label Studio Fresh; Tangerine Margaret Clutch & Crossbody Purse (also available in Raspberry) by Toronto-based designers Pixie Mood

What do you love about shopping at Fresh Collective?

I love that it is in my hood and that it supports Canadian designers who produce creative, funky and quality garments and accessories. The staff is always friendly and helpful. The inventory is always changing so it is always a treat to pop in and see what’s new.

Multicolour Paint Print Vivette Tee by Toronto-based label Mandala; Black Anie Flard Skirt by Quebec’s MOOVment Design; Blue Sylvia Tote by Toronto-based designers Pixie Mood

What do you have that you want to promote?

My business, Red Fred Design, is unique in that I design graphics as well as interiors. I have had the opportunity to do both for some of my clients. It is great to create a strong beautiful brand and take it through the graphic platform all the way to the architectural space.

Vagues Dress by Montreal designer Cherry Bobin; Crossbody purse by Toronto-based designers Pixie Mood

I have a Bachelor of Architecture and have taken several design courses. I am resourceful, organized and creative – a real “Jill of all design trades”.

Bicycle Print Lexi Dress by Toronto label Studio Fresh; Crossbody purse by Toronto-based designers Pixie Mood

What inspired you to start your own business?

I have always had an entrepreneurial spirit. In my early twenties I had a cake and dessert company as well as I made and sold hats. Before Red Fred Design I had a company called Bowhaus where I manufactured funky dog crates.

Bike Toronto Tank Top in Navy by Vancouver label Ole Originals; Blue Stripe Tania Cardigan by Montreal designer MelowHandmade necklace by Toronto designer Torched Studio; Raspberry Margaret Clutch & Crossbody Purse (also available in Orange) by by Toronto-based designers Pixie Mood

After that I went back to school for various design courses. I started Red Fred Design when my son was little doing interiors, graphics and upholstery.

Black Simpleton Dress 17 by Toronto label Studio Fresh; Tangerine Margaret Clutch & Crossbody Purse (also available in Raspberry) by Toronto-based designers Pixie Mood

I love my balance of life – being a mother & wife, walking the dog through High Park and the neighbourhood everyday, friends, yoga and all my varied design work.

banner 3- borderI like having a flexible schedule, working from home and being able to be creative everyday.

Multicolour Paint Print Vivette Tee by Toronto-based label Mandala; Black Anie Flard Skirt by Quebec’s MOOVment Design; Blue Sylvia Tote by Toronto-based designers Pixie Mood

Is there anything else we should know about you?

I love to dance and I am a Netflix junkie!

banner1-borderWhere can people find you on social media?

On Facebook & Instagram

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