In our eighth style profile series, we feature Jenna Cloughley, the Marketing Director and Product Partner Coordinator at Fresh Collective. Read on as she shares about her life, her thoughts on fashion, and what she does after hours.
“Jenna Cloughley is our Marketing Director and Product Partner Coordinator and what that means is she creates a lot of magic around Fresh Collective! She finds new designers to partner with us, creates exciting events and marketing campaigns and curates the initial collections that enter our stores. Jenna is a fearless leader, thinks big and a she’s a lot of fun to boot! I’m thrilled that she has been on our team for more than a year now, and know we have many happy years ahead creating and shaping this company with Jenna as part of our team.”
– xo LJ
Name: Jenna Cloughley
Occupation: Marketing and Product at Fresh Collective
Lifestyle: hard working roller girl seeks to make good in the world.
What’s a typical day like for you? None of my days are typical. If I’m not meeting with new designers, I’m organizing media opportunities or special partnerships for Fresh Collective, following up on emails and reviewing our social media conversations. I’m at fashion shows, networking events, or budget meetings. In the evenings, my schedule has some continuity. Sunday/Monday/Tuesday nights I can be found on my roller skates at the Bunker (home of Toronto Roller Derby) teaching our fresh meat or skating with CN Power, the Toronto All Star Team. Thursdays is a catch up on work night, and Friday/Saturday is date night with my hunky boyfriend.
What in your life is really important to you? My babe-a-licious boyfriend, my friends, my family and my teammates – at FC and in roller derby.
What would you like to be remembered for? I would like to be remembered for making a difference, and for being a stand for women around the world to find their power, create lives they love and become who they want to be!
What role does fashion play in your life? Fashion is my life! I spend my mornings on the TTC secretly looking at what women are wearing. Are they a FC customer? Do I think they would like the line I just looked at yesterday? Right now, I’m analyzing women’s winter boots. I find women in Toronto wear either a fashion boot (a stylish boot) or, they have on real, hard core winter boots with fluff out the top, like NO sign of winter is going to get into those boots. LOL. Looking at what they’re wearing and how they’re wearing it helps me to get clear about what kind of product we should be carrying at Fresh Collective.
What do you love about shopping at Fresh Collective? I love our designers. I LOVE our designers. They are so creative and make beautiful pieces for women who live busy lives. They make quality pieces that build wardrobes. I am so lucky to be surrounded by all of this talent and have the wondrous fortune that these creative people trust me to help them reach the next level. I am inspired and honoured by this trust!
What do you have that you want to promote? I want to promote that we at Fresh Collective are always on the lookout for new, hot Canadian designers. If you are a Canadian designer and would like to have your line carried at Fresh Collective, please go to this link and complete our designer application. And of course I want to promote my love for Toronto Roller Derby. My team, CN Power will be playing March 22/23 in a huge tournament hosted right here in Toronto. You can find all the details about our games and get tickets at www.torontorollerderby.com
Is there anything else we should know about you? I have a mean knock out and draw back (come see roller derby if you want to know what that means!).