Name: Natalie Simms Burns

Occupation: Entrepreneur

Age: 32

Lifestyle: Work-from-home-boss


Rachel Cardigan from Toronto-based Palette by Laura-Jean; Relaxed Fit Scoop Bottom T-Shirt from Toronto-based JericoAndy – Gaucho – Classic Rise from Montreal-based Yoga Jeans.


What’s a typical day like for you?


Most days, you’ll find me working from my home office, coffee in hand and stretch pants on! But there’s also often something to pick up or drop off, so I’m always ready for some running around town.


Sailor Dress – Black Stripes from Montreal-based Cherry BobinUna Jacket from Toronto-based Palette by Laura-Jean; Frances Ziparound Wallet from Markham-based Pixie Mood


What in your life is really important to you?


My family and friends are my heart and soul. I would not be where I am today without their love and support. Especially not without my spouse and business partner Rob.


Other than that, I would say that the most important virtues to me are kindness and authenticity. I try to bring those with me to every area of my life, and try to surround myself with kind, authentic people.


Rachel Classic Rise Ankle Length Skinny Jeans from Montreal-based Yoga Jeans; Sub Top from Canada-based FIG.


What would you like to be remembered for?


I would like to be remembered for the light that I try to bring to the world. As a vegan, feminist, and environmentalist, justice and non-violence are central to my life’s mission.


Shift 18 Dress from Toronto-based Studio Fresh.


What role does fashion play in your life?


I’ve always enjoyed expressing myself through fashion. I can show off my quirky creativity without saying a word! I also see fashion as another way to live consciously by choosing locally and sustainably-made clothing.


What do you love about shopping at Fresh Collective?


I absolutely love your focus on local designers, and on unique, quality products. In today’s world of fast fashion made offshore, it is so important to choose Canadian-made whenever possible. The shopping environment and staff in your stores are also always so pleasant!


Julia Tunic from Canada-based Desserts and Skirts.


Natalie’s online store sells a whole host of eco-friendly, cruelty free household and personal care products, including re-usable water bottles and containers, bamboo toothbrushes, deodorants, sunscreens and more!


What do you have that you want to promote?


My online store,!


At Ardent Earth, we’re all about sustainability and eliminating single-use plastics. All of our products are also 100% vegan and cruelty-free. Love the Earth with Ardent Earth.


Your readers can get 10% off their first online order with code FCSTYLE.


Or use this link to have it automatically applied ->


Sailor Dress – Black Stripes from Montreal-based Cherry Bobin;  Una Jacket from Toronto-based Palette by Laura-JeanFrances Ziparound Wallet from Markham-based Pixie Mood


With a background in fashion design, how did you first get into the business of selling sustainable and eco-friendly merchandise?


While I still love to sew, and have a side-hustle making custom wedding dresses and costumes, I decided long ago that working in the fashion industry full-time just wasn’t for me. I’ve always been interested in eco-friendly products, but had a tough time finding Canadian-based companies that catered to this lifestyle. So, when the opportunity presented itself, I decided to take the plunge and open the store that I always wished had existed!


Julia Tunic from Canada-based Desserts and Skirts.



We love that your collection is not only vegan and eco-friendly, but natural and free of harmful cosmetic ingredients! What are some of Ardent Earth’s best-selling items?


Thank you! It is very important that all of our products be safe for the body and for the environment. As someone with Multiple Chemical Sensitivity, I know all too well how cosmetics and personal care products can negatively affect the body.


Our Meow Meow Tweet deodorant is really popular right now, as more people are moving away from typical antiperspirants. Some other best sellers are our Buncha Farmers all-natural stain remover, Colibri reusable snack bags, and Brush with Bamboo biodegradable bamboo toothbrush!


Shift 18 Dress from Toronto-based Studio Fresh.


For those of us wanting to move ourselves toward a greener lifestyle, what’s the best place to start?


Start small. It can be overwhelming when you realize the severity of our environmental situation, and just how many products are problematic. But just because you can’t do EVERYTHING doesn’t mean you can’t do ANYTHING.


Look at the things you use every day and ask yourself if there’s a better option. A great start would be making sure you have a reusable water bottle, coffee mug and shopping bags, and getting into the habit of using them!


For personal care and household products, it’s always best to use up what you currently have to avoid waste, and then consider making a more eco-friendly purchase next time.


Rachel Cardigan from Toronto-based Palette by Laura-JeanRelaxed Fit Scoop Bottom T-Shirt from Toronto-based JericoAndy – Gaucho – Classic Rise from Montreal-based Yoga Jeans.



Which household products have the biggest environmental impact?


A lot of our modern household conveniences are having a big environmental impact due to the amount of plastic waste created. According to One Green Planet, these are some of the most wasteful everyday convenience items:


– Coffee pods
– Cotton swabs
– Plastic produce bags
– Plastic straws
– To-go containers


Luckily, Ardent Earth carries easy, reusable swaps for all of these!


Rachel Classic Rise Ankle Length Skinny Jeans from Montreal-based Yoga JeansSub Top from Canada-based FIG.


I’m a vendor with an awesome, eco-friendly product I’d love to start selling through Ardent Earth! Can we get in touch?


Please do! I can be reached at


Where can people find you on social media?


Follow Ardent Earth on Instagram or Facebook @ardentearthstore


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About freshcollective

Fresh Collective has carved out its niche in Toronto’s fashion scene for the shopper who loves something a little different! We specialize in local designers, and our products are unique, or few of a kind. Our store is beautifully curated, offering our customers an amazing selection of fabulous clothing and accessories.

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