Style Profile: Sarah Couture McPhail

Name: Sarah Couture McPhail
Occupation: Artist/Student/Community Organizer
Age: 41
Lifestyle: Creative urban mom with a streak of Riot Girl


Dress: Annie 50 Tatsumi Dress $185; Bag: Parabole – Matt & Nat


What’s a typical day like for you? This past summer has been a bit chaotic. I was mostly home with my kids while trying to schedule work, community projects, a couple of trips, daily activities (admittedly the kids watched too much t.v. and played around the yard a lot) in with finding time make art for the group show that just went up last week was hectic. I need a break. I can’t wait for school to start next week. As I age, I realize routine is good. Especially when you have young kids… my kids at least.

What in your life is really important to you? Family. Friends. Community. Art. Politics. All passions.

What would you like to be remembered for? For throwing a good wii dance party/bbq. That would be nice.

What role does fashion play in your life? Fashion is so integral to my identity. While I’m reluctant to say it’s important, having grown up during a time where who you were was identified very much by the clothes you wore (i.e. Punk, Preppy, Raver, Goth, Jocks, Metalhead, Geek etc..), way more than today. Today in many ways anything goes and a lot falls under the “hipster” umbrella. While I fight being a slave to clothes, my morning routine is often a battle with my closet. I can’t help it. I like clothes and it’s ingrained from childhood.


(Above: Sarah talks about what she’s passionate about: Family, art and community.)


Scarf: Black and White Infinity scarf, $35; Top: Pullover – Yasmine Louis; Pants: Dressy Sweatpant – Encircled, $128


What do you love about shopping at Fresh Collective? Quality of the clothes. The atmosphere, and the friendliness and helpfulness of staff. Something for every woman.

What do you have that you want to promote?  I have an Art Show up at Art Square Gallery Cafe across from the AGO. It’s a group show that includes many emerging artists. My encaustics are on the wall just as you enter the Gallery part of the cafe.


Top: Oom Ethikwear; Necklace: Colleen Poitras Skirt: Gloria Solid Flip Skirt – Mandala Design, $88 Bag: Matt & Nat


Where can people find you on social media? is where you will find information and links to most of my projects.


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