Style Profile – Sarah Couture McPhail

In our seventh Style Profile, we feature one of Laura-Jean’s best friends, Sarah Couture McPhail. Laura-Jean and Sarah have known each other for more than 15 years.  Sarah met Laura-Jean through one of the first employees of Fresh Collective, and then worked part-time at the Kensington store when it was still called Fresh Baked Goods.

“Sarah has always been among the most stylish women I know.  She effortlessly mixes and matches, and uses accessories in creative and fun ways to produce endless looks.  I feel like I’ve never seen her wear the same thing twice, but I know she pulls from her closet from past seasons and just makes things look new.

She’s an avid Fresh Collective shopper, and loves to find the unique Canadian designer pieces that make her wardrobe so special. Aside from being super stylish, Sarah is fun, amazing and incredibly kind hearted.  She is a mom of twin boys, an artist and active in her community and her school.

She’s the kind of friend who has great get-togethers, awesome parties for her kids and can feed you or find a glass of wine for you just because you popped in her back door unannounced. She shows up at your door with home remedies when she knows you’re sick and her house is the one all the kids just gravitate to in the summertime.  I feel blessed to have Sarah in my life and I wanted to let the world know how much I love her.

xoxox   – Love, Laura-Jean”

Name: Sarah Couture McPhail
Occupation: Mom/Artist/ Mastercrafter/Workshop Facilitator/Student
Age: I am trying to own 40
Lifestyle: Urban Political Artsy Mom – ya I listen to a lot of CBC Radio 1

Dress: Calamity Jane - Annie 50 $179.00Sweater: Yvonne Cardigan - Paper People Clothing. Regular price: $149.00 now 20% off $119.20Necklace: Curious Oddities $25.00

Dress: Calamity Jane – Annie 50 $179.00
Sweater: Yvonne Cardigan – Paper People Clothing. Regular price: $149.00 now 20% off $119.20
Necklace: Curious Oddities $25.00

What’s a typical day like for you? I am rushing. I rush kids and myself off to school; I run to the studio; I fetch errands; I work on Parent Council endeavours; and I cook up other community projects. I try to squeeze in friend time, quality kid time, and time with my partner as much as I can. This usually results in scrambling hard for a stretch, then crashing hard for a couple days.

What in your life is really important to you? So much is important to me, but my family and friends are paramount. My house is full. I like it that way. I am also very appreciative of the quiet time I get to spend at the studio I share. Without any doubt, I am fortunate.

Dress: Frill Dress - Desserts and Skirts. $165.00Shoes: Miz Mooz, past season from Sarah's own wardrobe.

Dress: Frill Dress – Desserts and Skirts. $165.00
Shoes: Miz Mooz, past season from Sarah’s own wardrobe.

What would you like to be remembered for? “I aspire to help build communities and create them where they don’t already exist.” That is a quote from my resume. More than that though, I would like to equally and wholeheartedly be remembered for being a good friend/ mom/ and partner. I would also like to leave behind some damn good art… since we are being optimistic here.

What role does fashion play in your life? Fashion has always been a special source of inspiration. In the past, I’ve really enjoyed conceptual dressing. Whether it be playing with a nautical look or rocking 70s librarian, I am drawn to the associations that clothes ignite. Dressing up is often like taking on a new character. Though I might not act like an 80s glam superstar, when I wear a metallic blouse with a belted harness (not as crazy as it sounds) I am trying to conjure a feeling. When it works, it puts a strut in my stride and nothing can go wrong. Today while I dress a little more conservatively (by my own standards), I am still drawn to vintage and vintage inspired pieces. I like structured and well made clothes that will last. I also like blending modern clothes with retro ones too.

What do you love about shopping at Fresh Collective? I have been a fan of Fresh Collective since the beginning. Finding clothes that fit me is not easy. Stores don’t stock for short and curvy people. I love knowing that the clothes I buy from Fresh are conflict free. I also love knowing that I am supporting local designers and fellow artisans. I hardly ever walk out of the stores without buying something, which leads me to avoid going in sometimes. But the clothes, and the skilled and helpful sales team at Fresh Collective never fail to draw me back in… often.

Top: Panel Tee - Desserts and Skirts $58.00.  Skirt: Dotted Pencil Skirt - Michelle Carey $96.00. Belt: Kimono Belt - Susana Erazo $185.00 Shoes: Lonna T-Bar shoes - Hush Puppies,  $100.00

Top: Panel Tee – Desserts and Skirts $58.00.
Skirt: Dotted Pencil Skirt – Michelle Carey $96.00.
Belt: Kimono Belt – Susana Erazo $185.00 Shoes: Lonna T-Bar shoes – Hush Puppies, $100.00

What do you have that you want to promote? Right now I am busy at school and doing personal projects, but you can always check out my tumblr, for upcoming workshops and events.

Is there anything else we should know about you? I am extremely uncomfortable “tooting my own horn”. In my line of work, it is unfortunately essential. This was a good exercise.  Thank you Fresh Collective for this and for being a positive place for women of all shapes, a reliable place for edgy/on trend fashion and an amazing gang of people. You all are extraordinary.

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