Style Profile: Sonja Seiler

Name: Sonja Seiler
Occupation: Founder at Nurture: Creative Sanctuary for entrepreneurs via retreats, curated experiences & (coming soon!) a ‘Coworking B&B’.
Age: 33
Lifestyle: Motivated by love, faith, connection and butter.

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Henley Dress from Toronto label Mandala Design; Necklace made in Toronto by burfurtART  

What’s a typical day like for you?

I’m a night owl (I do my best work from 8pm-midnight and bedtime is usually 2am), so my mornings are my own to linger in.

It takes me a while to fully wake up, so I intentionally take the time in bed to reflect on my goals for the day and whatever it is I’m going through personally.

When I eventually get up, I have an Americano and listen to Motown and read or journal then make my way to a cafe to cowork with friends.

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Dress from Montreal label Cherry Bobin (in-store exclusive), Nanomia Cropped Cardigan from Toronto designer Jennifer Fukushima

On my way home, I’ll pick up what calls out to me at the greengrocer and get inspired to make it into something delicious for dinner. I’ll browse Pinterest for menu inspiration for my next retreat or catering event (I get realllllly into this).

A little later, I’ll have a lavender Epsom salt bath in my clawfoot tub and let out the worries of the day, followed by putting in those ‘best’ work hours and afterwards might watch an episode or two on Netflix (Chef’s Table, anyone?!) before meditating and going to bed.

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Dress from Toronto designer Brenda Beddome (in-store only)

What in your life is really important to you?

Integrity. Community. Inner Exploration. Nourishing the self through: food cooked with love, intentional creativity and authentic connection.

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More Than a Wrap Dress (black crepe) from Toronto label It Fitz Me; Jean Jacket from Montreal label Yoga Jeans; Cotton Scarf (various styles in stock here)

What would you like to be remembered for?

Creating and holding a space (literal and/or energetic) where others felt comfortable to show up as themselves and be well fed on every level, be it through a beautiful aesthetic setting, perfectly buttery bite of pastry, or via listening – truly listening to them.

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Yoga Jeans Foam Blue; Necklace made in Toronto by burfurtART ; Tunique Comme une Plume from Creations Encore

What role does fashion play in your life?

I love feeling like myself, as I find it helps when representing my business and helps me to show up more fully in my daily interactions.

I’ve intentionally invested time and gotten help via my friend and style guru Rebecca Jacobs (www.rebeccajacobs.style) to discover what colours, patterns, and silhouettes best suit my body and my spirit. Working with her changed my life!

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Henley Dress from Toronto label Mandala Design; Necklace made in Toronto by burfurtART  

What do you love about shopping at Fresh Collective?

I love supporting Canadian designers!

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Dress from Montreal label Cherry Bobin (in-store exclusive), Nanomia Cropped Cardigan from Toronto designer Jennifer Fukushima

 

How did you go about creating Nurture: A Retreat?

A few years ago, I was burned out personally and creatively and  needed a way back to myself. I needed to find that space where compassion reigned and to put myself first on my priority list.

I responded to this call by actually listening to the things my soul was asking me to do because it simply loved doing them.

For me it was singing, cooking, writing, photography. I immersed myself in my creative life and discovered a solid, grounded foundation from which to navigate those ups and downs which were previously throwing me off my game.

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Dress from Toronto designer Brenda Beddome (in-store only), Bag from Canadian label Pixie Mood

This approach transformed every part of my life and, significantly, my relationship with myself. I thought: what if I create a space where others can get in touch with this in themselves too?

While ALL humans benefit from nurturing a self care practice, I was particularly drawn to serve entrepreneurs, as I am passionate about their talents, creativity and contribution to our world.

The tendency for entrepreneurs to work in isolation and to be lacking in support for the personal repercussions of choosing this lifestyle is high and I felt deeply moved to feed them (physically and emotionally, through food, beauty, attention to detail and aesthetic) and foster community and connection. Nurture: A Retreat and its other offerings & events came from this space.


How does fashion and personal style play into Nurture: A Retreat?

Hilariously, I bought a shirt the other day because it matched the colours of my website!

Since I AM my brand, I like to ‘wear’ my brand. This means attention to detail in the origins of my clothes, the sensual feel of the fabric on my skin, the integrity of the garment and the care with which each outfit is put together.

To me, dressing myself and shopping for myself in a way that resonates with my business and my spirit (to me they are inseparable) IS a form of creative self care.

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More Than a Wrap Dress (black crepe) from Toronto label It Fitz Me; Jean Jacket from Montreal label Yoga Jeans; Cotton Scarf (various styles in stock here)

What do you have that you want to promote?

We still have a few spaces left for our upcoming Spring retreat (April 25-27th).

To register and for a nutshell description check out this post. For a long, juicy meander into what a day at Nurture is like, check out this post. For upcoming events and to be notified about future retreats, feel free to join our mailing list at the bottom of any page of the website!

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Yoga Jeans Foam Blue; Necklace made in Toronto by burfurtART ; Tunique Comme une Plume from Creations Encore; Ornella Spring Coat from Montreal label Soia & Kyo

Where can people find you on social media?

Instagram 

Twitter

Facebook

 

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About freshcollective

Fresh Collective has carved out its niche in Toronto’s fashion scene for the shopper who loves something a little different! We specialize in local designers, and our products are unique, or few of a kind. Our store is beautifully curated, offering our customers an amazing selection of fabulous clothing and accessories.

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