Style Profile: Viv Singer

Name: Viv Singer

Occupation: Writer and Positivity Enthusiast

Age: Old enough to care less what other people think!

Lifestyle: Free agent living in the Beaches. I’m self-employed, with a self-sufficient 18-year-old daughter and a husband who works outside the home, so my days are my own. I’m pretty disciplined when it comes to my work. I’m also quite good at self-care and have no problem taking time to walk the dog, do some yoga, grab coffee with a friend. I’m grateful to be living quite a nicely balanced life.

 

Chic-Choc Dress – Black Square from Montreal’s Cherry Bobin label

 

What in your life is really important to you?

Personal growth. I used to be an extreme pessimist. I can’t tell you when the shift happened but one day I woke up and noticed this longing to see the positive in everything. I’m a strong believer in the power of positivity, even on the crappiest days, because there’s no escaping those. Life’s complicated, right?

 

Edna Sweater – Mulberry by Halifax label, Twigg & Feather; Greta Work Tote w/Shoulder Strap – Black by Markham’s Pixie Mood; Classic Rise Skinny Jeans – Athena from Quebec label Yoga Jeans

 

Now though, when sh*t does happen, I take comfort in tomorrow because my journey to date has taught me that every new day brings us an opportunity to turn things around. Clean slate. Fresh outlook. We’re always evolving. And to think that when I was 20 I thought I had it all figured out!

 

Blackcomb Dress – Light Grey by Montreal’s Cherry Bobin label; Burgundy Wool Blend Hat with Fleece from Fresh Finds; Scarf and earrings from Fresh Finds

 

What would you like to be remembered for?

Authenticity. I’ve always worn my heart on my sleeves. For years, I thought that was a bad thing. Not anymore. If people remember me for putting myself out there unapologetically (even if they don’t like it) that’ll mean I’ve lived a full and authentic life.

 

Alicja Dress – Navy from Palette by Laura-Jean; Necklace from byCHANCE

 

What does living authentically mean to you?

To me, living authentically means living from the heart, even when other people or your own inner critic would have you do otherwise. It’s about being who your instinct tells you to be versus letting the shoulds convince you to be who you think you ought to be instead.

 

Cross Neck Top – Black by isca

 

How do you try to inspire authenticity in others?

My hope is that by putting my real self out there in person, and through my writing, I can create a space for others to do the same. 

 

What role does fashion play in your life?

A bigger role than you might think, given I work from home and could technically spend the day in my PJs! In the spirit of keeping things positive, I like to be able to look at myself with kindness when I walk by a mirror, so I put thought into what I wear, even if I’m not leaving the house. Compliments are good for the morale, even if you have to give them to yourself!

 

Chic-Choc Dress – Black Square from Montreal’s Cherry Bobin label

 

What do you love about shopping at Fresh Collective?

I love the fact that FC caters to real women. You can dress up nicely, eat a big dinner, and still look good on a full belly because the outfits aren’t just made for posing! They’re pretty but practical. Flattering and functional, as they say. I also really value the fact that most of the clothing is locally made.

 

I’m not a big mall shopper. I prefer supporting local businesses. FC is a local business that also supports other locals by carrying their clothing lines. Win-win.

 

Edna Sweater – Mulberry by Halifax label, Twigg & Feather; Greta Work Tote w/Shoulder Strap – Black by Markham’s Pixie Mood; Classic Rise Skinny Jeans – Athena from Quebec label Yoga Jeans

 

You’ve been a freelance copywriter for 20 years. When did you start blogging and why?

For 20 years, I’ve communicated my clients’ messages, but never my own. Blogging seemed like a great way to start getting my  own thoughts and stories out into the universe. 

 

Blackcomb Dress – Light Grey by Montreal’s Cherry Bobin label; Burgundy Wool Blend Hat with Fleece from Fresh Finds; Scarf and earrings from Fresh Finds

 

When I began, my goal was to blog about parenting: the good, the bad and the extremely ugly. My hope was to entertain. Within a short time, though, I realized I was going to run out of content, as my daughter was already 16. I needed a topic that would have longevity.

 

Being the self-help addict I am, digging deep comes pretty naturally, so it’s evolved into more of a self-help blog. Spreading positivity — that’s my happy place.

 

Alicja Dress – Navy from Palette by Laura-Jean; Necklace from byCHANCE

What’s something your journey has taught you that you’d like to share with our readers?

The most valuable lesson life has taught me is that nothing is permanent. Where there is darkness today, there will be light tomorrow, if not the day after. So don’t lose hope. As for the flip side, where there is abundance today, there may be a great big gaping hole tomorrow, so don’t take it for granted!

 

Cross Neck Top – Black by isca

 

Where can people find you on social media? Where can we find your blog?

You’ll find my personal growth writing on my blog at vivfortoday.com. I’d also love any kindred spirits to join me on InstagramFacebook, and/or Twitter. And let’s not forget the day job. I still offer my copywriting services to businesses. Anyone in need of a helping hand can check out my portfolio at vivsinger.com.

 

This entry was posted in Style Profile by freshcollective. Bookmark the permalink.

About freshcollective

Fresh Collective has carved out its niche in Toronto’s fashion scene for the shopper who loves something a little different! We specialize in local designers, and our products are unique, or few of a kind. Our store is beautifully curated, offering our customers an amazing selection of fabulous clothing and accessories.

Comments are closed.