Style Profile – Whitney Dowers

Name: Whitney Dowers
Occupation: Event Manager
Age: 28
Lifestyle: Flexible


Dress: Boho dress floral -Studio Fresh, $179; Shoes: Stella – El Naturalista; Necklace: Curious Oddites; Bracelet: BurfurtART


What’s a typical day like for you? It completely depends on the projects that I’m managing. It will usually start with a 7 am wake up, a bowl of protein enriched cereal and a mad dash to finish hair and make-up so that I can get back to my beloved laptop. From there I check my calendar and head off to any site visits or client meetings I might have that day. You can usually find me glued to my laptop between meetings at The Spoke Club on King West to get in some research or tend to emails.

What in your life is really important to you? It’s probably frowned upon if I say my laptop so I won’t….without a doubt my husband is really important to me. He inspires me to be more creative and to master my craft like he has mastered his (he’s a professional Barber in Yorkville at Axe & Hatchet).


Top: Blouson top – Brenda Beddome, $79 ; Skirt: Dandelion Skirt – Desserts and Skirts, $105, Ring: Curious Oddities; Shoes: Stella – El Naturalista


What would you like to be remembered for? Client Service. A past CEO of mine once gave me the best advice. He said you are nothing if people don’t think you really listened to them. Clients might walk away from a project and say Whitney was prepared, Whitney never wasted my time, Whitney was truly creative but when they say Whitney really listened I know I have achieved their vision and met their needs.

What role does fashion play in your life? It plays a huge role. Fashion is a way to express your identity and in the world of events we are constantly dressing to the occasion. Working an event is very different from attending one and I have outfits that cover everything in between.

What do you love about shopping at Fresh Collective? The clothes are functional. For my industry we have to be able to load in every kind of decor but still look presentable when clients pop in to check on things. Fresh Collective gives so many options for comfortable fashion.


Top: Spirit top- Advika $95; Bracelet: BurfurtART; Shoes: Stella – El Naturalista


What do you have that you want to promote?  My company DianeSinclair Events is a full service boutique event planning firm that currently services philanthropic fundraisers, marketing agencies and private celebrations like weddings and milestone parties. Check us out on instagram: @dianesinclairevents or twitter: @WeddingsDS or shoot me an email at

Is there anything else we should know about you? Random fact. I designed and produced carnival costumes for 10 years for the annual Scotiabank Toronto Carnival. I now use those design skills to produce creative events.

Where can people find you on social media? Already above…

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