#FCfreshstart- Week ???

Fresh start

Hi Fresh Collective!

There have been some major gaps between our ‘Weekly’ blog reports for the Fresh Collective Designer Development Program, Fresh Start– all for valid reasons though!

At the start of this program, we (Laura-Jean and I) set up a 13 week timeline of how the research, sample making and production would go. Clearly, that timeline has been totally blown!

But, hey, all great designers and entrepreneurs know that plans pretty much never go as envisioned!  Being adaptable is the key to success!

Since the beginning, we’ve had fabulous customer feedback and engagement (thank you SO much), a lot of trial and error, delays on fabric delivery and life and earning a living getting in the way.

Recently, I had a little pow-wow with Laura-Jean and Jane. We went over the three chosen sample garments for fit analysis, customer appeal, and overall sellability. Our number one goal in this project is to create pieces that the FC customers feel confident and beautiful in. And my first stab at one of the samples was just not good enough!

PicMonkey Collage1

Here is the progression from sketch to sample. In the end, this dress was a very specific fit. It would only look great on a small percentage of women. So it’s sellability was very limited.


Each sample, before production is started, goes through a series of fittings. In that time a garment may be altered several times or the design scrapped entirely!  There are so many variables to come together to have the garment really work in three dimensions, to have it be beautiful, wearable, flattering, enough range of fit to sell to enough people AND to be able to have it produced at a price that will work for the marketplace! It’s a real challenge getting all those elements into one garment!

In our situation, it was best to start from scratch for one of our dresses! The photo below is a sample of the new dress that will replace the ‘Kimono Dress.’ This new piece is a flattering silhouette that cinches in at the waist and has a beautiful flared skirt. It also has a little cap sleeve and detailed princess line seaming.


The new version! Customers told us they like a bit of a sleeve. The pattern hides any lumps and bumps and…. POCKETS!! Everyone loves pockets in dresses. This style creates a beautiful waistline and floats over hips. The stretch in the fabric will mean it will fit and flatter a wide variety of women.


I’m so, so, so pleased with this new style (as you can see by the smile on my face) and I’m glad I started “fresh” with this sample.  I feel so great in this dress!  What do you think?  Is this the kind of style you’d like to wear?

Please stay tuned for more details on the final three garments and a new video segment that will be coming out soon on our progress!! You can find all #FCfreshstart progress on Twitter, Facebook, and Instagram!

 Stay Fresh,