What has been your proudest accomplishment as an entrepreneur?
One of my biggest dreams growing up was to be played in the grocery store. You know when you are shopping and you hear music as you peruse the cereal aisle? For some reason, I always said that one day you would hear my song playing. Last year, my song “Something Like I’m Beautiful” was added to the Pop Adult station on Stingray (digital music service) and my best friend in Vancouver called me to tell me she was listening to it in Canadian Tire. A few different people messaged me about hearing my music while they were shopping and it truly hit me that I had achieved one of my goals. The song was in rotation for 9 months and my new single “Living on the Bright Side” was recently added to the same channel.
Dress: Lola dress by Montreal label Héricher. Necklace: Curious Oddities.
What challenges you on a daily basis?
Time management. I wear a lot of hats, be it booking agent, accountant, or social media manager, and I still need time to pick up my guitar and write. The creative part of my brain and logic/problem solving part of my brain have to co-exist and within a given amount of time in a day.
What do you find meaningful about your work?
I love being creative, but it’s the performance aspect of what I do that is the most fulfilling. I feel like I’m in my element when I’m singing in front of a crowd. The best part is connecting with the audience, and when someone tells me that my music really speaks to them or has helped them in some way.
What areas of your business do you wish you didn’t have to deal with and how do you deal with them?
Bookkeeping is the most dreaded part of my business, and I find myself always falling behind in that or being really disorganized. I am currently working out a system to streamline the process to stay on top of it, and also simplify so everything is in one place. It’s a process!
How do your family and friends feel about your career and your commitment to it?
I have been lucky with very supportive parents at a very young age when I started playing music. My parents were also entrepreneurs and know the ups and downs of running your own business and the responsibilities that come with that. Their support and guidance when needed have had a significant effect on me. My family and friends have been happy for me as my career has evolved, and also understand when I’m not available for social gatherings or out of town. Sometimes I have to miss things and they realize that.
Dress: Malina Dress by Montreal label Héricher.
What parts of your personality have changed as you have learned to become a successful entrepreneur?
I have learned to trust myself more and to ask for what I want. These two things are still a challenge but are probably the most important as I am constantly evolving into a more confident decision-maker.
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