Fresh Collective Style Profile – Kat Shura

I have had the pleasure of working with Kat for several years now.  Her jewellery line Curious Oddities is one of the most popular lines at our three locations, and Kat is a fabulous person to know and to do business with.  Season after season, she puts so much work and thought into her business and designs and the results speak for themselves as customers come back time and again to add to their jewellery collections.  Let’s learn a bit more about this creative powerhouse!

– Laura-Jean Bernhardson, CEO and founder of Fresh Collective

Name: Kat Shura
Occupation: Collector, curator, dreamer, story teller and creative mastermind behind Curious Oddities jewelry
Age: Ancient soul, young at heart
Lifestyle: I live a passionately creative, colorful, sensual and expressive life, with lots of pie.

scaled_image (22)

Top: Dania Tunic – Desserts and Skirts $125
Necklace: Floral crescent – Curious Oddities $ 35
Jeans: High Rise Skinnies -Second Denim Yoga Jeans $120
Boots: Model’s own, no longer available

What’s a typical day like for you?

My day begins when the cats decide that I’ve slept long enough and it’s high time that I feed them breakfast. Generally I shoot for a leisurely morning, especially when I know it’s going to be a long day in the studio. I work for myself and really enjoy what I do, so I’ve found it essential to block in some non-work, self-centre time, for coffee, yoga, breakfast and even a little reading. Most of my days are spent in my studio, making jewelry or photographing pieces; I love listening to Old-time radio detective stories and audiobooks while I work. Mid-day I usually take a break to walk to the farmers market to pick up things for dinner and get a little sunshine, then back to the studio till evening! I love checking out live bands at night when I’m feeling social, a bath and a good book when I’m not.


What in your life is really important to you?

My health, vitality and imagination, the close connection that I have with my mum even though she lives so far away, my caring and supportive community of family, friends and fellow crafters, good food, a garden, lots of personal space and of course, my cats!

scaled_image (21)

Top: Evolve Top – Encircled $92
Necklaces: Quartz and Czech glass – Curious Oddities $45; Turquoise drop – $36
Skirt: Jo the Elk – Desserts and Skirts $95

What would you like to be remembered for?

My creativity, my passion, my spirit and my ability to help people see and value the beauty and magic that surrounds them.


What role does fashion play in your life?

I love watching fashions and trends emerge from street level and grow to mainstream, I find it absolutely fascinating. As well, I find it wonderful to see how younger generations pick and choose looks from earlier periods- mixing and matching pieces into completely new styles. Some of the results are a little frightening, but I have always loved fashion as a display of art and creativity, social challenge or personal expression.

scaled_image (23)

Blouse: Silk Blouse – Tetiana K $150
Top: Crop top – Desserts and Skirts $68
Earrings: Filagree Brass Earrings $26
Necklace: Pinecone – Curious Oddities $30
Jeans: Boyfriend Jeans – Second Denim Yoga Jeans $138

What do you love about shopping at Fresh Collective?

I love the great selection of Yasmine Louis shirts, I’m a huge fan of her work! Lots of other fantastic Canadian designers as well and the staff is very knowledgeable about the brands which is really helpful.

What do you have that you want to promote? 

I’m going to start writing in my blog again, check it out!

Where can people find you on social media?


Fresh Collective Style Profile – Ana Bailão

Name: Ana Bailão

Occupation: City Councillor, Ward 18

Age: A woman never tells 😉

Lifestyle: On-the-go.


Style Coach Notes: Ana liked this dress so much, after our photo shoot she bought one in the same style but a different colourway. This style just works on most women. The band creates a nice long line from under the bust to the hem and the cut of the skirt just flows away from the body skimming over tummies and hips. The demure tie and collar give it professional polish but the fabric shows off your shape. Very flattering! (Dress: Jayne Zig crimp shirt dress – Mandala Design $138, Shoes: Lonna Mary Jane – Hush Puppies $100, Bracelet: Ch-ch-chains – BurfurtART $45)

What’s a typical day like for you? It starts with a shot of espresso to kick off early morning meetings with stakeholders at City Hall. Followed by council and committee meetings, taking my day into the early evening. It doesn’t end there; even without any afternoon siestas! Usually, there are community meetings schedule weeks in advance for topics such as planning applications, parking upgrades and new community projects. Weekends are just as action packed, with numerous community festivals and events, allowing me the opportunity to better connect with the residents of the area; always making a day of work much more enjoyable. Continue reading

Fresh Collective Style Profile – Peggy Nash

I love Peggy Nash!  I’m very interested in women in leadership roles, and the first time I met Peggy in our shop, I was so impressed with how lovely she is in person and her commitment to shopping local and supporting local businesses. She is stylish, elegant and always looks comfortable and relatable.  She’s been a regular customer of ours for years and I’m proud that we outfit one of our leaders.

  – Laura-Jean, CEO and founder of Fresh Collective

 Name: Peggy Nash

Occupation: Member of Parliament

Age: 63

Lifestyle: Very active, sporty

This blouse is lined with a soft and stretchy fabric for maximum comfort and coverage, but the silk overlayer is light as air for a gorgeous, super feminine look.  We paired it with the fitted skirt for a contrast - structured on the bottom and airy on top.  (Blouse: Silk Tie Blouse - TetianaK $150, Skirt: Lithia Skirt - Annie 50 $138, Shoes: Edye Lonna Heel - Hush Puppies $100, Bracelet: Ch-ch-chains - BurfurtART $45)

Style Coach Notes: This blouse is lined with a soft and stretchy fabric for maximum comfort and coverage, but the silk overlayer is light as air for a gorgeous, super feminine look. We paired it with the fitted skirt for a contrast – structured on the bottom and airy on top. (Blouse: Silk Tie Blouse – TetianaK $150, Skirt: Lithia – Annie 50 $138, Shoes: Edye Lonna Heel – Hush Puppies $100, Bracelet: Ch-ch-chains – BurfurtART $45)

What’s a typical day like for you? Up by 6am, read the news, go for a run, quickly get ready and then usually in first meeting at 8am. In Ottawa there is a core schedule of committee meetings, House Duty, Question Period, then other events and meetings are slotted in between.  In Toronto, I try to get to as many community meetings, events and activities possible, while also meeting with constituents at my office.  Every day is different. I commute between the two cities every week when the House is sitting. Continue reading

Fresh Collective Style Profile – Sophia Perlman

I met Sophia last year, when she sent us a picture of herself performing in a Paper People Clothing dress similar to the one she is modeling here.  We chatted a bit through Facebook several times about various things and just got to know each other through there.  She told me how much she LOVES Fresh Collective, and how she has bought a lot from us over the years, and it just seemed a natural match to feature her as a Style Profile model, especially given the launch of her tour!  Make sure you check out this lovely lady at a gig near you soon!

– Laura-Jean Bernhardson, CEO and founder of Fresh Collective

Name: Sophia Perlman

Occupation: Singer, musician, teacher and creative co-consipriator

Age: 29

Lifestyle: Always on an adventure of some kind.


Style Coach Notes: When Sophia isn’t performing, her lifestyle is pretty casual, so this dress is great. It doubles as a tunic, and can be worn with leggings or skinny jeans. (Dress: Panel Tee dress – Desserts and Skirts $88, Necklace: Hand inked & dyed turquoise locket – Curious Oddities $32, Shoes: Lonna T-bar – Hush Puppies $100)

 What’s a typical day like for you? A typical day means that it wasn’t anything like any other day I’ve had, and will probably not be like any other day to follow! Some days I’m performing, other days I’m teaching (everything from Kindergarten to College), or living my double  life as my own booking agent/manager/publicist. Rare days are the ones where I get to hide out at home and practice or work on my songwriting – when the weather’s nice, I’ll take Tallulah – my precious junk-shop rescue accordion out and find somewhere outside to sing and practice (which I think my neighbour upstairs much prefers to my staying home!). Most days will be a combination of some or all of the above. I have a hard time keeping still at the best of times. Luckily my husband Adrean, who is also a musician, is really grounded and patient and into doing things one at a time. He helps me remember to slow down and keeps me grounded!

Continue reading

Fresh Collective Style Profile – Michelle Planche

I met Michelle Planche last year when I was a judge in the Art of Fashion competition for emerging designers. Michelle is passionate about providing opportunities for designers, as am I, so we were a natural partnership.  We created a project together- a seminar called the Retailer’s Point of View and The Ultimate Holiday Dress Competition.  Michelle and I also serve on the board of Fashion Group International together.

– Laura-Jean Bernhardson, CEO and founder of Fresh Collective

Name: Michelle Planche, CMP

Occupation: Event Producer

Age: 39

Lifestyle: Social Butterfly and Busy body entrepreneur

This fun dress can be changed into 10 different styles.  It suits Michelle’s fun and beachy blonde look, and is fabulous for travel.  The colours are gorgeous on Michelle, and this dress can be accessorized with scarves, a light cardigan or a shrug.

Style Coach Notes: This fun dress can be changed into 10 different styles. It suits Michelle’s fun and beachy blonde look, and is fabulous for travel. The colours are gorgeous on Michelle, and this dress can be accessorized with scarves, a light cardigan or a shrug. (Dress: Bubble Beach Dress – Diane Kroe $195, Bracelet: Ch-ch-chains – BurfurtArt $65, Shoes: Renown Strap – Hush Puppies $19 ON SALE from $85)

What’s a typical day like for you? Juggling act between running a full time event production company (, a charity which supports emerging designers in Canada (

Continue reading

Style Profile – Kit Boulter

I first met Kit back in February at our Diane Kroe launch party.  Her sense of style and her outgoing personality made made for the perfect combo for a fun evening.

Kit and I met through her friend and loyal Fresh Collective customer Pip who brought her to the party.

Kit fell in love with the new Destination Dress by Diane Kroe and requested it be made for her in green to go with her new pink Miz Mooz shoes.  She refers to this outfit as her “watermelon” outfit.  I knew from that moment on she and I would get along just fine.

Whether it be in the store or our frequent meetings on the subway or streetcar, an encounter with Kit always brightens my day.  I look forward to many more special moments with a wonderful lady!

– Joe McKiernan; Store Leader, Fresh Collective Roncesvalles


Name: Kit Boulter
Occupation: actor, singer, Jack-of-all-trades
Age: 27
Lifestyle: busy and ever-changing from week to week. I have to be very flexible and comfortable whether I’m rushing from auditions, volunteering at schools, heading to a swim or dressing up for a night out.  I like to have a versatile wardrobe for every occasion.



Dress: Destination Dress in Emerald – Diane Kroe $225
Necklace: Curious Oddities – $ 28
Shoes: Miz Mooz – Kit’s own, past season

Style Coach Notes: This is the dress Kit ordered from Diane Kroe at the launch party.  This colour is great with her vivacious personality and the fit shows off how fun and playful she is.  I remember her calling this her “watermelon outfit” because she had the perfect pair of shoes to go with it. The whole look makes her shine like the star she is.


What’s a typical day like for you? Depending on what projects I have on the go, I get to wake up and usually enjoy a nice morning before heading out to a rehearsal.  However, I have to be comfortable enough to then switch into nanny-mode after school, where I tutor and cook – I wear an apron if anything is going to get too messy.  If I’m not working with the kids, I’ve also taken on jobs in the theatre working with costuming and props. I love helping shows come together, even if I’m not performing onstage. I’ve been kept busy on weekends with cabarets, show times and trying to keep up with my super-talented friends.

What in your life is really important to you? I love my wife, my cat and my family, and a lot of what I do is to support them and make them proud of me. Oh, and shoes.


Skirt: Sarah Flip Skirt – Mandala Design $78
Necklace: Curious Oddities $28
Shoes: Pepper – Miz Mooz $150

Style Coach Notes: This outfit takes comfy clothes to a whole new level.  When Kit is relaxing at home with her wife this is the perfect way to still look good and feel comfortable without going to those trusty sweat pants.  The bold print of the skirt keeps in theme with her personality and she can easily toss on her Miz Mooz shoes and head out for drinks with friends.

What would you like to be remembered for? I’d like to be remembered as a strong, classy woman. I’m not afraid to speak my mind and would like to be known for standing up for people who haven’t got a voice and for living what I believe in.

 What role does fashion play in your life? I dress for myself, and love that feeling of stepping out in something that makes me feel confident and fresh. I love colour, and mixing modern accents with classic silhouettes and designs.


Dress: Drape Dress – Rita DiCesare $169
Shoes: Pepper- Miz Mooz $150

Style Coach Notes: Every girl needs a dress that they can feel comfortable and fun in, and this dress was perfect for Kit.  The print was just the right amount of fun to go with her personality and the dress is great for her life on the go!  She can throw it on and head to an audition and head home and relax and still look and feel fabulous.


What do you love about shopping at Fresh Collective? I love finding signature pieces there–the dress that you can do no wrong in; the shoes that hug your feet; the belt that everyone notices. There’s always something eye-catching and intriguing to find.


Dress: Suki Dress- Studio Fresh $179
Shoes Elly – Miz Mooz $155

Style Coach Notes: Stunning, just stunning in this dress!  This dress is great for Kit; it’s dressy and commands attention.  Kit has paired it with her own patterned tights which give the dress a little more drama and she’s ready for a night out on the town or to accept an academy award! This dress can easily go from day to night and matches her outgoing and creative personality. I love that Kit’s not afraid to take risks and mix up two different patterns!

What do you have that you want to promote?  I’m trading my stilettos for sideburns in the Lower Ossington’s production of Hedwig and the Angry Inch playing till May 24th.  I’m so excited to be part of this rock and roll classic that deals with gender identity , sexuality and discovering personal freedom.

 Special thanks to Sweetpeas, our neighbour on Roncesvalles Avenue for allowing us to shoot in their gorgeous, sun-drenched flower and gift shop.

Style Profile – Patty K

Patty is one of the most fabulous people in my life. We chat about makeup and men and then head out for trivia nights. Brainy and beautiful would be a limiting description of this woman. Patty captures her spunky energy in every way she styles herself; from fabulous nail art to creative accessories that all work for her lifestyle. Each outfit we chose accentuates Patty’s figure that she’s ready to show off after dropping over 100 pounds since 2012.

We’ve become great friends in short amount of time through our love of fashion. We stopped in at our local Kensington cafe – The Grind House – for a fun morning photo shoot. And to cheers to our friendship over our other love, coffee!  <3 Terri-Leigh

Name: Patty Kamarinos
Occupation: Makeup Artist + Esthetician + Beauty Blogger
Age: 30-something but who’s counting?
Lifestyle: one part Girl about town, two parts social butterfly with a sprinkle of introversion to recharge.


Dress: A-Line dress in red – Atelier B $175.00
Necklace: Curious Oddities $26.00
Belt: Kimono belt in brown – Susana Erazo $160.00
Shoes: Lonna T in Black – Hush Puppies $100.00 


The A-line cut of this dress was perfect for Patty’s hourglass shape. I wanted to accent her curves without over emphasizing. The rule of thirds really helped in creating this – keeping the portions suitable to her height and figure. The belt also created a more defined waist and becomes a great accent piece.



What’s a typical day like for you?
Beautifying urban goddesses & satiating my adventurous curiosities with the help of copious amounts of caffeine.

What in your life is really important to you?
Being surrounded by amazing people whether it be family, friends, colleagues or clients. There’s a special place in my heart for my nephew, Niko, though. That kid is my sunshine.

What would you like to be remembered for?
Inspiring and allowing people to see the natural beauty they possess.


Dress: Calamity Jane dress in Black – Annie 50 $179.00
Bracelet: Rock Candy – BurfurtART $45.00


Patty is a bit of a rock star but still professional. The clean lines and knee length hem of the dress keep this outfit age appropriate without limiting her personality. Again, an accentuated waist helps to maintain proportions without distracting from her silhouette.

What role does fashion play in your life?
Fashion is the root of my inspiration as a makeup artist. The colours, the textures, the lines; it not only ignites inspiration for makeup ideas but invites a freedom of expression of how I want to present myself to the world.

What do you love about shopping at Fresh Collective?
I love that it is Toronto-centric and supports local designers.

What do you have that you want to promote?
I have been running my beauty blog, Inside The Makeup Case  for a few years now. It’s a great outlet for me to share looks, tips and my professional expertise with my audience and is the catalyst for allowing me to constantly research what new products, trends and techniques are out there.


Dress: Kladis wrap dress in Leopard -Bionic $119.00
Necklace: Rock Candy w Extender – BurfurtART $57.00
Shoes: Patty’s own


The sleeve length on this wrap dress was a happy discovery for us as we picked out necklines that Patty could move in. This dress can carry her from work with an added cropped jacket or cardigan (perfect for her waist height) and then removed for a night out. The leopard print shows off her energy without being too bold for her shape.

Is there anything else we should know about you?
Since making a huge lifestyle change that allowed me to lose 130 lbs last year, I also have a tumblr that focuses on clean recipes that are delicious and nutritious; a way for me to keep an online recipe box of sorts.

IG: whiplashes
Twitter: @whiplashes

Style Profile – Amanda Lee Caskie

In this style profile we feature Amanda Lee Caskie. I reached out to her to do a profile with us because she’s a local entrepreneur with a flair for fashion. Amanda, or Jubilee as I like to call her, plays roller derby with me and she’s one of my closest friends. I have had the pleasure of having her do my hair several times, and she’s always wowed me with her amazing techniques. If you’re looking for the best hair you’ve ever had, I suggest you see Amanda at The Joint Hair Salon!
– Jenna

Name: Amanda Lee Caskie
Occupation: Co Owner/ Stylist at The Joint Hair Salon
Age: 36
Lifestyle: Busy


Dress: Kladis leopard – Bionic by Mark Foreman $119.00
Shoes: Lonna T-bar in Black – Hush Puppies $100.00
Earrings: Curious Oddities $22.00
Necklace: Curious Oddities $30.00 



Amanda isn’t used to unleashing her inner pin up girl, yet she did it so well in this sassy leopard number! We went for neutral colours for all of her outfits so her pink hair would be the colour accent. This leopard dress with the curved bottom, curved sleeves, low neckline and fitted waist shows off Amanda’s lovely shape kept fit from all her roller derby.

What’s a typical day like for you?
I wake up, check my roller derby email (I am part of Toronto Roller Derby and have been involved with it for 8 years. I play on our all star team CN Power). It’s my second, unpaid job!! I am my league’s liaison with the WFTDA (Women’s Flat Track Derby Association) and I also hold 3 jobs with them. Sheesh right? I then get ready for my real job and head to The Joint Hair Salon and do hair! I am there 5 days a week. Two days a week I add on an additional 3 hours and head up to Downsview for roller derby practice and at least once a week I do some strength training with my coach Ron at Then I head home and crash!

What in your life is really important to you?
My mom, my business, my family (blood, work and derby), roller derby, strength training, personal downtime and taking care of myself both physically and mentally.

What would you like to be remembered for?
My work, my business, my loyalty in friendship and life in general. My mark in the roller derby world.


Dress: Linen Shirt Dress – Atelier B $164.00
Belt: Ch-Ch-Ch-Chains Belt – BurfurtArt (also converts to necklace) $85.00
Tights and Boots: Amanda’s own 

The linen shirt dress is a minimal blank canvas, so we made it more “Amanda” by adding the chain belt. We styled the outfit with her own motorcycle boots. Again, a trim shape that shows off her waist works for Amanda, and the A-line skirt creates even more of an hourglass shape.

What role does fashion play in your life?
I have always enjoyed having my own sense of fashion. I’ve never had a ton of money to spend on clothes so I have become very good at mixing and matching! Being in the fashion industry with all things hair, I am always on the up and up with current hair and fashion trends. I like to represent as much as possible and inspire others.

What do you love about Fresh Collective?
FC really inspired me to bring out my inner “girly”. Wearing these dresses really brought something out in me. I’ve worked hard to get fit and the clothing at FC flattered me in a way I hadn’t really ever seen. I also love that FC carries local designer brands. Being a small business owner in the city, I love to support my fellow local artisans.

What do you have that you want to promote?
I would like to promote my business. The Joint Hair Salon. It’s an amalgamation of my old salon, The Third Floor Hair Boutique, and Pop Hair Design. We opened up in July and are going strong! Come by for all your hair and makeup needs!

Also my roller derby team CN Power and league Toronto Roller Derby. It takes up a lot of my time and has for years. I am passionate about the sport and am thankful to have been able to be part of it and it’s growth all of these years.


Dress: Frill Dress – Desserts and Skirts $165.00
Bracelet: Rock Candy – BurfurtArt (can be worn as a necklace with an extender piece) $45.00
Shoes: Lonna T-Bar in Rose – Hush Puppies $100.00 


This dress is very girly compared to much of what Amanda wears, and it works fabulously as a contrast to her more “rock ‘n’ roll” looks. With the frills and the very sweet girly shape, plus the demure longer skirt, this is an eye-catching look for Amanda that’s fun, flirty and sexy in a very subtle way. The tailoring – the waist darts and band that are a bit retro and very shapely – on this dress is perfect for Amanda’s figure.

Is there anything else we should know about you?
I am originally from North Bay Ontario and love to go home as much as possible to visit my mom and breath the fresh northern air! I love being outdoors and am most happy if I’m near a beach.
I’ve played in bands most of my life and realized in the last 5 or more years that I love playing the drums! They are currently piled up in my living room as my busy lifestyle doesn’t allow any room for music at the moment but I am not finished with that part of my life yet!!
Also, I am travelling to the UK, for the first time ever with CN Power next week to participate in a tournament in London. I haven’t travelled a ton in my lifetime and this will be my first time overseas! Eeep!! Wish us luck!!



Style Profile – Emilia Farrace

In this edition of our Style Profile series, we feature Emilia, a creative professional and CEO of a creative agency. Here she shares her love of life, her glowing personality and some daring looks for business and play!

Name: Emilia Farrace
Occupation: Founder + Creative Director at Simply Elaborate Creative Agency
Age: 29
Lifestyle: On the go, with a full schedule, iPhone in one hand, coffee in the
other, and a smile on – always.

2014-03-14 12.41.57

Dress: Hourglass dress – Obakki $280.00
Bag: Malone – Matt & Nat $130.00
Ring: Curious Oddities $25.00
Shoes: Black Lonna T-bar – Hush Puppies $100.00



Emilia runs her own creative agency, and this dress is perfect for landing that big new client. With the clean but bold lines, it’s very sophisticated and grown up, and in it she presents the image of a very confident and powerful woman who can get results for her clients. Because Emilia is young, and looks radiant and youthful, she may find some people don’t take her seriously as a business woman. This dress erases any doubt that she is the one for the job, and that she can get the work done! The colour blocking plays up and flatters her curves, but the high neckline and below knee length is all business.



What’s a typical day like for you?
Not typical! Rarely do I have two days that are the same, but that’s where the fun is! I’m always meeting people: potential, current and old clients, friends, family and usually it’s all over Toronto and the GTA – so I need to be in clothes that are comfortable and versatile.

What in your life is really important to you?
It’s really important for me to maintain a balance in my life of personal and professional activities. My family and friends will always be number one, and it’s really important to me to cultivate and strengthen those bonds constantly. Also, working with Scribble Me Silly, art for kids, is very important as I feel it’s a great opportunity to allow those that are transitioning into teenagers, and then young adults feel empowered and strong in their lives.


Dress: Linen Shirt Dress – Atelier B $164.00
Shoes: Rose Lonna T-bar – Hush Puppies $100.00


This is a great piece for Emilia’s wardrobe because of its versatility. It can be worn in cooler weather with tights and a sweater or blazer, and in the summer it’s a no fuss stand alone piece. The fitted waist and flared skirt accentuates Emilia’s body and complements her curves beautifully. On its own, it’s casual and fun. With accessories, she can change the look from business to flirty, and everything in between. Atelier B makes great minimalist pieces that fit beautifully and are a blank canvas for your self-expression.

What would you like to be remembered for?
I really feel strongly about helping other people share their voice with the world. I love helping others in all aspects of my life and would love to be known for being there for them in need, and when just having a ball.

What role does fashion play in your life?
I love having fashionable, and classic items as part of my wardrobe. I spend more time paying attention to business growth so when I find something that fits, looks good and makes me feel good – it needs to last.


Dress: Marjorie – Melow $184.00
Bracelet: Rock Candy – BurfurtART $45.00
Shoes: Tan Lonna T-bar – Hush Puppies $100.00 



Obviously this colour is just stunning on Emilia’s skin tone. She just radiates! Bold colours say “I’m confident!” and the shape and drape of this dress allow you to really feel poised. With the double layer of fabric, and the drape created by the wrap, there is plenty to hide anything you may not want to show in the tummy area. The lines created by the wrap create a strong hourglass shape. The fabric also has a fantastic swing to it when you walk and is soft and comfortable to wear. The tan shoes are a great neutral to complete the look, and complement the orange dress and the brown and golden tones of Emilia’s hair and skin.

What do you love about shopping at Fresh Collective?
I love that the clothes feel like they’re made for my body. Everyone who I’ve ever dealt with at FC is always willing to help and find the clothes for me to try on – because they know my style just by the clothes I walk in wearing. They always dead-on with their choices.

What do you have that you want to promote?
I founded Simply Elaborate Creative Agency that specializes in helping small to medium sized businesses develop their brands, design and develop their websites, and we also take care of social media content creation! We love partnering with our clients to create customizable and easy-to-use websites.

Is there anything else we should know about you?
I just started learning how to knit! Although, I’m not very good at closing infinity scarves, I definitely love seeing the scarf get longer!!




Location Credit:

This Style Profile was shot on location at Cafe Pamenar across the street from our Kensington location at 307 Augusta Ave.  They have great coffee served by cute and friendly baristas!




Style Profile – Brandy King

For this Style Profile, we went to Brandy’s favourite restaurant near our Queen Street store, Sud Forno to show off some great pieces from our spring collections. Whenever Brandy makes a trip into Toronto from Cambridge, the two musts on her list are Fresh Collective and Sud Forno! It’s obvious this photographer has great taste and the gorgeous restaurant proved to be the perfect backdrop for Brandy’s naturally beautiful style.

Name: Brandy King
Occupation: Photographer, Business Owner
Age: 32


Marjorie dress by Melow par Melissa Bolduc.  $184.
Floral Trave Sling Shoes by Hush Puppies, $80.
Dyed Howlite necklace by Curious Oddites.  $55.


I chose this outfit for Brandy with her lifestyle in mind.  Brandy’s always on the go, and this comfortable yet polished dress is just the thing to get her through a summer day.  She can get up and go (in comfortable flats!), do a bit of editing then head out to meet a client.Next would be some errands and a lunch date with her hubby, and then some more meetings. She could even go straight to a dinner out with the girls or with her in-laws, looking fantastic from morning to night.

This dress is flattering for any figure with the draping caused by the wrap.  It accentuates an hourglass shape and falls gently over tummy and hips.  Best of all, with the layers of fabric, it doesn’t reveal every little detail of what’s underneath.


What’s a typical day like for you?

My days are filled with as much inspiration as I can pack into them.

I start most days with exercise and a good breakfast and then I’m off to the races. If I’m not shooting photographs, I’m editing them, meeting with clients, working on my website or other promotional material to help share my art with the community.

It’s also important to me to spend quality time with my supportive (and dare I say handsome) husband, amazing friends and wonderful family.

What in your life is really important to you?

Doing what I love and making beautiful things. It seems simple but sometimes, making time for what you love can be the hardest thing you ever do. It’s worth it.

Also, it’s important to be myself and be happy, as often as I can be.


brandy amy dress-bkgrdedit

Amy Dress by Michelle Carey.  $198.
Rose Lonna T-Bar Shoes by Hush Puppies. $100.
Soutache Necklace by Victoria Sorkin. $85.

This playful dress is a perfectly fun look for Brandy.  The fitted empire waist and full skirt compliment her curves and show off her tiny waist.  The dots suit her joyful and creative personality, and we chose rose coloured shoes and a matching necklace to add an extra touch of femininity.

This is a great dress for lot of occasions and can be styled in many ways to get various looks.  Brandy can try a light belted cardigan over top to make it slightly more serious, tights, boots and a blazer for cooler weather, and a red belt and red shoes for a nautical feel.  When a dress looks this great, you want to find a lot of excuses to wear it!


What would you like to be remembered for?

If I am to be remembered, I’d like it to be for inspiring people to do what they love and for loving without condition.

What role does fashion play in your life?

Fashion plays two MAJOR roles for me.

It’s the art I live my life in. It gives me confidence as a business owner and a woman, to go out in the world everyday and engage people about my
own art.
It’s the paint on my canvas (so to speak). My specialty is photographing people, so what they wear is a huge part of the final image. I try to help coach my clients on what will work well for the final image we are trying to create.

Fresh Collective stands behind the unique product they sell. I love that they support local designers and that you know the pieces you leave with will last for years. The service is also outstanding.


Brandy outdoor

Melina Jacket by Melow par Melissa Bolduc.  $160.00
High Rise Skinny Yoga Jeans.  $120.00
Rose Lonna T-Bar Shoes by Hush Puppies.  $100.00
Peach Malone Bag by Matt & Nat.  $130.00
Ring by Curious Oddities.  $25.00
Hand printed and dyed Scarf by Katie Walker.  $40.00


As a creative professional, it’s important for Brandy to show up to see clients looking polished and, well, fabulous.  As a photographer, her clients are trusting her visual judgement so presenting herself well put together is a great opportunity to show her taste and sense of colour, scale and shape.This unique jacket is perfect for Brandy with it’s simple styling, asymmetrical shape and easy style.  It’s trim and polished, and oh so stylish.  The asymmetry is flattering to almost any woman’s body as diagonal lines play up length and an hourglass shape.

The Yoga Jeans Brandy’s wearing look oh-so- casual and ever-so-stylish.  They also allow total freedom of movement and comfort which is essential for Brandy’s busy life.  The hand printed scarf adds an artistic flair and the pink shoes and purse add a playful and feminine touch.


What do you have that you want to promote?

I’m an experienced lifestyle photographer with a full time studio, who specializes in location work (it’s much more dynamic).

I’m excited to introduce our High-School Senior portrait package, which includes hair and make-up, multiple locations and unlimited wardrobe changes! High-School Senior portraits are about capturing each teen’s individuality, during this transitional period in life (and having FUN doing it!).

Visit our website at to learn more about our package options and to get to know more about me and the individualized artwork I can create for you and your family!

Contact me directly at for questions and availability.

Find us on Facebook at

Is there anything else we should know about you?

I married my best friend, I love vintage cars and all things beautiful.