Oöm Ethikwear, designed and produced in Montreal, has been a hit since we started selling it at Fresh Collective three seasons ago. Customers love the great styles and fit of these clothes and find it an great added bonus that the fabrics are sustainable. Let’s meet the designer, Pascal Benaksas-Couture, and learn a bit more about him and his vision.
-Laura-Jean Bernhardson, CEO and founder of Fresh Collective
Name: Pascal Benaksas-Couture
Name of line: OÖM Ethikwear
Description of what you make: An ethical and urban clothing line made of organic cotton and eco-friendly fabrics.
Number of years in business: 10 years
Where and when you’ll find me most days: Working with my employees as a team, consulting their opinions.
What a typical day at work looks like for me: Fair trade coffee, meetings, solving problems and finding opportunities!
My favourite part of the job: The morning coffee!
The most challenging part of being a designer is….Creating new products every six months without knowing if people will like it!
Something I’m really great at is….Numbers! Having my own business is…a life philosophy and a lot of liberty!
What I do when I’m not at work: Playing with my two girls My inspiration as a designer comes from…Newspapers! Growing up I thought I’d become….a hockey player!
What I like to do to relax: I take a hot tub!
Why I love working with Fresh Collective: I love working with Fresh Collective because everyone believes in what we do!
Favourite social media platform: Facebook, it’s a great way to reach my fans!
A surprising fact about me: I have done my studies in Finance