Style Profile: Dr. Tanya Lee

Name: Dr. Tanya Lee, N.D.
Occupation: Naturopathic Doctor
Age: 31
Lifestyle: city-folk

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Dress: Adiona Maxidress, Encircled, $168; Shrug: Farinosa Shrug, Was $79, now $63.20; Necklace: Makaria- burfurtART, $88

 

What’s a typical day like for you? I typically start my day off with a run, then spend my day treating patients 5 days a week.  On the weekends I’m often cycling around the city with my friends and/or boyfriend, enjoying the many outdoor treasures the city has to offer.

What in your life is really important to you?  Striving to maintain the optimal balance between good health, social activities and my work.

 

 

What would you like to be remembered for? Someone who has helped many people achieve their health goals which enabled them to live happier lives.

 

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Dress: Indra- Creations Encore, $149; Necklace: Real Flower Necklace- Love, Montreal, $30; Bag: Sheenan Doctor Bag, Matt & Nat, $140

 

What role does fashion play in your life? My career takes up most of the time which can leave very little time for creative, extra-curricular activities.  Putting together unique and well-styled outfits helps bring out my artistic side to accompany my professional day to day life.  I shamelessly love being complimented on my style choices, and extremely proud when the piece is made by a local designer.

 What do you love about shopping at Fresh Collective? Supporting our local, Canadian businesses and designers!

 

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Tee: Oom Ethikwear; Pants: Dressy Sweatpant – Encircled, $128; Scarf: Black and White Infinity scarf, $35

 

 What do you have that you want to promote?  I am a naturopathic doctor that is accepting new patients.  I have experience treating a variety of health conditions, including, but not limited to, hormonal imbalances, low energy, sleep problems, digestive concerns, depression, anxiety and complicated conditions such as cardiovascular disease, diabetes, pain syndromes, thyroid health, autoimmune conditions, and infertility.  I have a special focus on pediatrics.  For more information, people can visit my website at www.tanyaleend.com.

Is there anything else we should know about you? I’m a music junkie

Where can people find you on social media? www.tanyaleend.com

Facebook: https://www.facebook.com/drtanyaleend

 

 

 

Where have we been?!

Boy oh boy…
It’s been a long journey to fall this season! We have had so many exciting and interesting changes happening in our business over the last few months, we didn’t have the opportunity to update our blog as much as we should have.

We’ve been busy behind the scenes creating a new set of articles from some of our fantastic designers and product partners, which we will be releasing weekly.

We apologize for the delay in getting these out to you – but at long last, here is our first blog post from one of our newest partners, enCircled. We LOVE her fantastic Chrysalis Cardi that can be worn 8 ways. A fantastic, versatile piece that can take you from day to night, from runway to play ground – It’s so fabulous! But enough about what we think! Here’s enCircled designer Kristi’s first blog post sharing how the idea for the Chrysalis Cardi came to be.

Enjoy!

Like every Entrepreneurial dream, our Chrysalis Cardi started with an idea!
Written by Kristi, Chief Fashionpreneur, enCircled

I was packing for a yoga retreat in Costa Rica. It was the night before and as I zipped up my suitcase, the zipper broke. Luckily, being an avid traveler, I had several pieces of luggage, however the next largest suitcase was half the size of the one that I packed!
Frustrated, I started pulling stuff out of the suitcase… what don’t I need? What could I do without? Was there anything that I could wear multiple times, multiple ways?
I realized I packed a ton of stuff that would likely only be worn once (a frequent traveler faux pas!) so I attempted to edit.

There were two items I’d packed that were on my radar for unpacking. First, my grey circle scarf and secondly, my grey wrap cardigan. It was snowing in Toronto and the plane might be cold, but surely I could do with one of the two?
I’d bought the circle scarf with the intention of wearing it multiple ways. It came with a card showing 25 ways to wear but I’d never attempted any of them. I was hopeful that I could make the scarf into a cardigan and therefore could ditch my wrap cardigan from my suitcase.

As I sat there at 10pm the night before a 5am flight, I tried to figure out how to create the looks with the infinity scarf. It was tricky!

To make the various looks, I had to use safety pins, or tie the scarf, which resulted in an incredibly messy look. It looked like I was trying to make a scarf into something it wasn’t supposed to be. The fabric was see-through so that eliminated the possibility of it doubling as a dress, and the edges weren’t hemmed, which made the scarf look shabby. The infinity scarf was not as multifunctional as I hoped!

I longed for a piece of clothing that could be worn a few different ways really well. I didn’t need to turn a scarf into a bag. I just wanted something versatile that could take the place of a few things in my suitcase, perhaps a dress, a cardigan, and a scarf. So I designed it.
This is how the Chrysalis Cardi came to be.

Immediately when I returned from Costa Rica, I began designing the piece.
I’m a self-taught designer, so the product development took time. I started with the 8 key looks I wanted to create and backed into a design that could deliver all of them in an effortless and iconic way.

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I sketched a rough pattern and created samples at home, playing around with what ‘attachments’ to use to hold the various looks together without requiring buttons, tying or pinning. I finally landed on heavy-duty metal snaps, hidden cleverly along the hemline!
The fabric selection was key– I knew I wanted something sustainable, eco-friendly, luxurious that was opaque, easy to travel with, colorfast and non-piling. This led me to Modal, which is derived from beechwood tree fiber.

I wanted it made in Canada and found a production contractor just north of Toronto who believed in my design concept and worked with me to refine the design. We produced our first run last year, and our second this year with many more runs to come!
Today, the Chrysalis Cardi can be worn over 8 different ways from an infinity scarf, to a one-shoulder dress, tunic, cape, halter top, and of course, a cardigan.
Each Chrysalis Cardi comes with a detailed instructional look book, as well as access to our {Members Only} videos on Encircled.ca

Every day, new looks are discovered – my customer’s have so much fun playing around the garment and trying new ways to wear.

The Chrysalis Cardi looks like what it’s supposed to be. When you’re wearing it as a dress, it’s classic evening wear. When it’s a cardi, it’s a cozy cocoon wrap.

The Chrysalis Cardi as an original cardigan (top left) the X-back halter (bottom left), the grecian tunic (top right) and a one shoulder dress (bottom right).

The Chrysalis Cardi as an original cardigan (top left) the X-back halter (bottom left), the grecian tunic (top right) and a one shoulder dress (bottom right).

 

My Chrysalis Cardi has taken the place of a handful of things in my suitcase and closet. I am able to travel lighter, and live with less.

I’m now working on our second design – a versatile t-shirt that can be worn over 6 different ways. It will take you from the office to a night out, to Sunday brunch. Like the Chrysalis Cardi, in this next piece we will be pushing the boundaries of design in a mindful and purposeful way.
Stop by Fresh Collective and pick up your Chrysalis Cardi today!
I truly hope it becomes the most versatile piece of clothing that you will ever own.

Kristi is the Chief Fashionpreneur of enCircled. enCircled creates ethical, sustainable and versatile women’s apparel, manufactured in Canada from eco-conscious fabrics. enCircled’s first design, the Chrysalis Cardi is available at all Fresh Collective locations in Raspberry, Black and Cobalt. For more information, check out http://www.encircled.ca or follow enCircled on Facebook

 

 

Love Letter from Laura-Jean

love-letter-copy-copyPeople often ask us how we choose what product to sell in our stores. With the new, fresh, fall season upon us, what better time than now to let you know a bit of our product selection process.

First, our specialty is independent Canadian designers with a focus on Toronto based lines.  We carry boots, shoes, and tights from international brands so we can offer a complete look for our customers.

When looking for product, we really have your life in mind.  We know our customers well and are always looking for what’s going to work for the lives YOU live in the clothes.

For instance, when sourcing tights and leggings, we’re thinking about what you’re doing in them. We know you’re living big lives – going from daycare drop off to a client meeting to grocery shopping and back again…  Or working a full day, then planning your art show or new business launch at night…  Or maybe you’re finishing your PhD and working part-time while dating a hot new guy and training for a 5K run.  Our job is to pay attention to the quality of the tights, knowing that they have to stand up to your full, busy lives, and has to be a high quality, as to not run or catch when your dog jumps up.

WE KNOW!  It’s crazy, right?  And really, would you have your life any other way?

So that’s why we source cute dresses you can ride your bike in.  Boots that look sexy but you can walk all day in.  Soft and cozy cardigans that take you from the office to a date.  We look for comfort, practicality, quality AND great style, flattering cuts and awesome colours.  We seek out timeless shapes, versatility and pieces that can build a great wardrobe.

Then, we let YOU decide.  We try out lines based on our best instincts, and then we keep and expand on the lines that are selling.  Every week we analyze our best-sellers to see why they’re succeeding – what it is that you like about them – and then we work to replicate and expand on that in future choices.

We believe fashion should be easy and fun and support the big stuff you’re up to in life.  We do the legwork so you can be gorgeous, free, comfortable and look like a million bucks with ease.

And with that, I’d like to introduce two of the lines we’ve launched this fall; enCircled and burfurtART.

This fall, we were intent on finding pieces with “convertibility”, the ability to wear it more than one way and to provide our customers a versatile piece for your wardrobe that can last you season after season. Both burfurtART and enCircled fit this bill perfectly with many different ways to wear pieces in each of their lines.

enCircled creates The Chrysalis Cardi. We loved this piece because it can streamline your wardrobe, so you can maximize your closet (and suitcase) space, and make space in your life for other more important things, like travel, friends and family.

The many looks of the enCircled Chrysalis Cardi

The many looks of the enCircled Chrysalis Cardi

We loved that enCircled creates products thinking versatility first. Innovative design, iconic style. Sustainably & ethically produced, to give people more with less.

Kristi is the Chief Fashionpreneur of enCircled. enCircled creates ethical, sustainable and versatile women’s apparel, manufactured in Canada from eco-conscious fabrics.  enCircled’s first design, the Chrysalis Cardi is available at all Fresh Collective locations in Raspberry, Black and Cobalt. For more information, check out http://www.encircled.ca or follow enCircled on Facebook.  (http://www.facebook.com/getencircled)

Check out her most recent blog post here.

Salome is the force behind burfurtART. We love her line because it is as quirky and fun as she is, AND the ch-ch-chains collection sold us on the versatility. It can be worn as a bracelet, or a necklace with an extender. With two bracelets, you can increase the drama of the necklace for a real statement piece. It’s a collection that you can have for years, and add new ch-ch-chains pieces to refresh the look.

Laura-Jean modelling the pieces from the ch-ch-chains line

Laura-Jean modelling the pieces from the ch-ch-chains line

She told us in her own words why she does what she does:

“I know that I’m not the only jewelry crocheter in the world, and that’s cool. But I do strive to be as distinctive and unique as I possibly can.

 

I make, really and for true, one of a kind.

Everyone of my pieces are individually hand made by me, never to be exactly reproduced again. I’m not comfortable with re-making the same piece.

 

I use high quality stock, and buy small amounts of semi precious stones. agates, amber, carnelian, coral, jaspers, Canadian labradorite, pearls…I could go on forever.

These are but a few of the stones that inspire me.

As often as possible,  I strive to ensure that the piece you own fits you perfectly. When you wear my jewelry, you get noticed. When you get noticed, you feel good… When you feel good – I’ve done my job.

 

On a different note…

 

The first cat I ever had the pleasure of being an owner to, was wonderfully fun, charming and beautifully awkward. After he passed away, I promised myself that at some point in my life he would be honoured.

 

So, I named my company after him.”

You can read more about Salome’s journey to Fresh Collective here, and see pictures of her fantastic lines, including her convertible ch-ch-chains collection here.