Men of Movember

Could your MO’ man do with a little support for their MO’ campaign?

fclogomoustacheWe here at Fresh Collective love the men in our lives. We know how important supporting the health of the men around us is, which is why we always love November… err… MOVEMBER.

On that note, we’re on the hunt for a few good MO’s. We’re taking submissions until November 11 of men in our communities who would like our support on their MO’ campaigns. It could be a group of guys at your husbands work who are teaming up, or it could be your brother and father, or your co-workers or the guy you ride the subway with every morning – whomever the men are in your life, we want to support their health and their moustaches this month. If you want to nominate a man for our support please email us at and copy the man you think could use some support. We will then reach out to them and see how we can help!

Growin' a Mo? Let us know!

Growin’ a Mo? Let us know!

From November 12 – 24th we’ll promote the men in our community, so get ready to see more men on the FC facebook page, twitter, blog and in-store!

Last year our only male employee Joe, grew his moustache all month, and we collected funds in our stores to support his campaign. We dominated our stores and window displays with moustaches, and shared Joe’s MO’ progress on our social media.

This year we wanted to take it to another level and support as many men as we can in our communities by sharing their fundraising pages, moustache growth and stories on all our social media platforms, dedicating a MO’ wall of fame in our stores in which we will show the progress of our men’s MO’ growth, and we will tell everyone around us how they can get involved and support Movember with Fresh Collective.

Joe's 2012 Mo' Journey!

Click the image to relive Joe’s 2012 Mo’ Journey!

We’re really stoked on supporting Movember campaigns because of what the charity is up to. I perused their website to find this key information that outlines exactly why Movember is encouraging men of Canada to grow their infamous ‘staches at this time of year.

Campaign Strategy & Goals:
We will get men to grow moustaches and the community to support them by creating an innovative, fun and engaging annual Movember campaign that results in:
•   Funds for men’s health program investment
•   Conversations about men’s health that lead to:
–  Greater awareness and understanding of the health risks men face
–  Men taking action to remain well
–  When men are sick they know what to do and take action

Program Goals:
Living with and Beyond Cancer
Men living with prostate or testicular cancer have the care needed to be physically and mentally well.

Staying Mentally Healthy, Living with and Beyond Mental Illness
•   Men are mentally healthy and take action to remain well
•   When men experience mental illness they take action early
•   Men are not treated differently when they experience a mental illness

Men’s Health Research
We will fund innovative research that builds powerful, collaborative teams that accelerate:
•   Improved clinical tests and treatments for prostate and testicular cancer
•   Improved physical and mental health outcomes for men

So if you have a man in your life that’s contemplating growing their MO, or they already are, please let us know how we can help and send me an email today.




Earth Day Swap and Shop with Fresh Collective and Paper People Clothing

Last night our Queen St store was full to the brim with lovely ladies ready to celebrate Earth Day in style at our Swap and Shop event! We had so much fun browsing the overflowing rack of pre-loved goodies, making new friends, munching on organic snacks from 4 Life Natural Foods, and finding new gems to wear for spring!

We’d like to give special thanks to Bullfrog Power who donated an amazing gift basket (and provide green energy to all three of our stores), and to our new friends at Trend Trunk who hooked up our swappers with some awesome gift cards!

Thank you to everyone who came out and participated in our Earth Day celebration! We hope you all love your new goodies!

Happy Earth Day from Fresh Collective

At Fresh Collective, we are committed to sustainability, eco-consciousness, and being a contribution to the world.

We shop local, support local talent and in the last year switched to a sustainable energy source in all our stores through Bullfrog Power.

Tonight we are hosting a Swap & Shop event in our Queen St store and it’s hosted by one of our most prominent eco-friendly designers: Jennifer Fukushima of Paper People Clothing.

At tonight’s event she will be launching The Cynthia Dress:


The handkerchief hem scarf dress is quickly becoming Paper People’s signature piece for the spring/summer season.  This year we’re pleased to offer the Cynthia Dress.  The dress features a cross over v-neck bodice with narrow lapel and long ties that can be wrapped around to cinch you in where it counts!  Made from super comfy organic cotton/spandex jersey and matching poly lining, the patterned, reclaimed scarves make each one special and unique!  Dress it up for graduation or a summer wedding or just have fun every day!

Colours: black, purple (shown), red, sage green, taupe  (these base colours will be combined with scarves in matching and complementary colours)

Fabrication: reclaimed scarves, organic cotton/spandex jersey, polyester lining

Sizes: xs, s/p, m, l/g

Retail price: $139


We’re excited for these new dresses to arrive and think they’re going to be a big hit this summer! Come by and try one on this week!



Fun at Foursquare Day

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I had a blast attending Foursquare Day on Tuesday night! The evening was full of fun, networking, laughter, delicious beverages, yummy food (thanks for the delish veggie wrap Lou Dawg’s!), goofy photo ops and great giveaways!

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The Beer Academy was buzzing with social media professionals and app nerds galore, and hosted (as you now know) by the lovely web mavens Nat & Marie, who we were proud to dress for the occasion.

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Nat wowed the crowd in this gorgeous dress by Desserts & Skirts!

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Marie totally rocked this great outfit featuring a bolero jacket from Kollontai, Tiger tee from Things Aren’t So Terrible and amazing trousers from Monikova!

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I chose to wear this pastel coloured number by Brenda Beddome which I topped with a leather jacket for a little rock and roll edge… as well as this hat and glasses… for a… cartoon Johnny Depp look? Okay okay… they were photo props, relax!


One of the night’s highlights was this fun make-your-own-gif station from SweetGif – I of course had to sneak in some FC promo – Do YOU follow us on Twitter yet? (do it… or else…)

photo (29)Other great perks: I got a yummy Pilsner from Creemore Springs and a brand new case for my iPhone thanks to iSkin!

Thanks to Karly from Foursquare Day, Nat & Marie for promoting FC so beautifully and all the other partners and attendees for a wonderful 4/16! See you next year!

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Fresh Events: From Day to Night

Maybe you just got a job that involves lots of post-work events (Congratulations!), or twice a year, you’re expected to show up at a big corporate event where the memo booms “all hands on deck”.  If it stresses you out how to take an outfit from office to party, then this is your event. If a simple black dress is your thing, great.  If you like a funky tunic with bold pattern, awesome…day to night event

About Your Style Coach:

liz coach

Liz is the Foundress of LIZPR (, a company that promotes and styles classical musicians.  Liz prepares her clients for the stage, photo shoots, and auditions, but she loves styling anyone who wants to make a statement (from conservative to edgy) with his or her apparel. Liz encourages her clients to step out of their comfort zone and try something on they never would have chosen.  With every outfit you try on, be prepared for this!

This Events Featured Designer: Desserts And Skirts

This Fresh, Fun, Fabulous event is also your opportunity to preview the new 2013 Spring line from Desserts and Skirts! You’ll have a chance to shop the collection (and the entire store) before and after the styling session!
BONUS: Desserts and Skirts designer Nicole Boudreau will be giving away a piece from her spring collection!
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Fresh Events: Colour Your Spring!

Join us this Thursday, February 28th from 7:30-9:30pm as we open up our Queen Street store for a night of fun, fabulous fashion and set you up to leap into Spring head first!

Receive a complimentary consultation with our amazing Style Coaches and learn what colours work for you, which shapes are the most flattering for your figure, and how to make them work together!

Our Style Coaches for the evening... Laura-Jean Bernhardson and Kelly Kan!

Our Style Coaches for the evening… Laura-Jean Bernhardson and Kelly Kan!

It’s time to add classic essentials and funky modern twists to your wardrobe. Our boutique is bursting at the seams with fantastic new Spring collections. At this workshop our Style Coaches work with attendees to help you:

  • Dress for success at work and brush up on professional but personalized attire
  • Learn how to build a versatile wardrobe without over-stuffing your closet
  • Find the right shapes and cuts to show off and play up that amazing figure of yours, curves, no curves, and everything else!

Bring your friends, and show up ready for a fun evening with our top-notch stylists and get ready for all the amazing things spring has to offer!

Bonus: Win a blouse from designer Monikova!

One lucky attendee will walk away with a brand new Monikova blouse!

One lucky attendee will walk away with a brand new Monikova blouse!

This Fresh, Fun Fabulous event is also our opportunity to preview the new Spring 2013 line from MONIKOVA! You’ll have a chance to shop the collection (and the entire store) before and after the  styling session.

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Click the button above to check out the event on Meetup and secure your spot! See you Thursday!

Spring Arrivals: Curious Oddities, Paper People Clothing, Kollontai, Soia & Kyo

Spring has begun arriving at Fresh Collective and we couldn’t be more excited! Here’s a sampling of some of our latest and greatest for Spring 2013…


With her vivid imagination, designer Kat Shura sees a story in everything and seeks to unveil the magic in all she touches. Her current collection features a wide variety of salvaged treasures accented with premium quality, traditionally pressed, antiqued and silver plated brass.

Find Curious Oddities on: Facebook :: Twitter



Kollontaï is the Montreal-based fashion label of Gabrielle Tousignant and a workshop employing over twenty people who share a passion for made-in-Canada fashion apparel! Each garment combines uniqueness, aesthetic appeal, comfort, and quality. The rich interplay of colors, textures, transparencies and lace create a distinctive style inspired by lingerie.

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Find Kollontai on: Facebook



Since it’s debut in 2004, Soia & Kyo has made a name for itself thanks to its fabulous fit, intricate detailing and unique styling: oversized buttons, asymmetric and structured collars, wide belts and contrast trims that create looks which are young and trendy with an urban sensibility and retro twist.
SandK Benetta SandK Lonie

Find Soia & Kyo on: Facebook :: Twitter :: Instagram :: Pinterest



Paper People aims for those versatile items that express the wearer yet are appropriate for any occasion. Customers appreciate the one of a kind nature of the reclaimed pieces as well as the eclectic tonal, textural and print variations within each garment.  Environmentally conscious pieces from new textiles often incorporate contrast from reclaimed materials or screen printed accents adding a touch of the unique, handmade aesthetic.

PP penny dress PP rosemary

To celebrate the arrival of the Paper People Clothing Penny Dress (pictured above), we will be giving one away to a lucky guest at tonight’s Sustainable Fashion Book Launch! There are a few guest spots available so RSVP now!

Find Paper People Clothing on: Facebook :: Twitter :: Pinterest

What to Wear Wednesday – Happy GALentine’s Day!

“What’s Galentine’s Day? Oh it’s only the best day of the year! Every February 13th my lady friends and I leave our husbands and our boyfriends at home and we just kick it – breakfast style. Ladies celebrating ladies. It’s like Lilith Fair… minus the angst… plus fritattas.”
– Leslie Knope (Amy Poehler), Parks and Recreation


We are ALL about ladies celebrating ladies and so – we at FC are totally taking on the Parks and Rec way of life! HAPPY GALentine’s DAY!
What to Wear Wednesday - Happy Galentine's Day!

What to Wear Wednesday – Happy Galentine’s Day! by freshcollective featuring cardigans

Sooooo the perfect Galentine’s Day outfit? It mixes comfort and a little sass! Wear your favourite pair of comfy black Yoga jeans with a brand new Kollontai tunic (just arrived THIS WEEK!). This tunic is flirty and romantic, but still manages to be casual over jeans and paired with sweet Chaste Skimmer flats from Hush Puppies (also brand new)! Toss a Mandala cardigan over top to keep warm and you’re ready for a night out (or in) with your best gal pals!

Unsure of what to do for Galentine’s? Why not grab a girlfriend and bring her down to Fresh Collective Queen St tonight at 7:30 – You’ll have a blast shopping with our style coaches, seeing our new spring arrivals and meeting even more great gals!

Even more fun: We’re GIVING AWAY 2 pieces from the Kollontai spring collection!

Click the photo below for event details and to RSVP!


Guest Blog: Style Coach Liz Parker on how to ReFRESH your Spring Wardrobe!

We’re excited to have the stylish, spirited and oh-so-fun Liz Parker with us tomorrow night for our ReFRESH YOUR WARDROBE event at our Queen Street store tomorrow night! 

Read on to get to know Liz a bit better and find out more about this fun event and the insight she’ll be sharing!
liz guest

I’m quite excited by the event coming up with Fresh Collective on Wednesday night.  What I love about fashion is it’s an instant, daily, obvious way to express yourself.  For some people, fashion is pure instinct and talent; for others, it takes a bit of work figuring out what works and their bodies types, and why.


Once you get the basics down – which is learning what fits your body – you can build from there.  Start with the basic in your wardrobe (little black dress, jeans, tops) and then build on that (experimenting with colour, prints, accessories, shoes).
I follow the fashion trends as a hobby and obsession.  I remember Estee Lauder’s perfume “Beautiful” featuring Pauliza Porizkova as a bride in the 90s, following the sexually charged “Obsession” ads by Calvin Klein, which were less acceptable in the wake of the then AIDS crisis of the late 80s.  I remember when cargo pants became the rage in the early 00s … because of the war in Iraq.  It became trendy to resemble the troops.  Fashion reflects both our times, as well as you, and where you’re at.
I’ll be chatting about some of the trends we can actually wear.

1)  Black and White (yay!  Don’t we all have a pair of black pants and a white top?).  It doesn’t have to be boring; I’ll show you how to add a pop of colour to freshen up your outfit.

1Black and white

2) Prints (don’t be afraid of prints.  I’ll wear them on my pants, but if that’s scary, then I’ll show you how to ease into this trend)
3) Flats and low heels (THANK GOD.  I hate high heels.) Please note: flats does not mean “baked potato” shoes.  You can be quite stylish in practical shoes.
4) What do I wear with jeans? I’m hearing that a lot of you come into the store asking this.  I’ll bring in a pair of jeans and show you how I wear ’em.  I love a fashion challenge, and helping any person of any body type find the right fit and feel really good about his or her outfit.

I look forward to seeing you there!
xo – LP

Meet Liz at Fresh Collective Queen St TOMORROW NIGHT for our ReFRESH Your Wardrobe Event. Click here to learn more and RSVP!

Something Sweet and Special from Elementals Jewellery!

Custom Bracelets from Elementals Jewellery!Kelly Kan, the fabulous talent behind Elementals Jewellery has something special planned this month! February 8th & 9th at Fresh Collective Queen St, Kelly will be offering customization on her bangles (pictured below) and plain tag bracelets (same as pictured above, but without the raw diamonds). These stunning pieces can be customized on the spot with your name/message!
SONY DSC Plain Tag Bracelets will be $59.00 +tax, bangles will be $79.00 +tax, and Kelly will even be waiving her usual customization fee so those prices are all inclusive! 

Get to know Kelly a bit better with this Q&A:

How long have you been designing/where did you get your start?

I guess you can say Jewellery Design is in my blood. My family have been in the fine jewellery business for three generations. I was given my first kit with plastic beads at three, I think. Growing up, I never bought any of my friends Christmas or Birthday presents- everyone always got handmade necklaces or bracelets. I spent a lot of time with friendship-bracelets-in-progress pinned to my jeans as an early teen. 

Where did you find your inspiration for this collection?
I have always loved mixing textures, high-lows and design influences. My signature piece for Spring/Summer 2013 is a perfect example of the aesthetics that I love- It’s a very classically crafted double strand of Swarovski pearls, with a beautiful Art-Deco inspired clasp – but the pearls are this delicious matte neon pink.
If you could dress any celebrity who would it be?
I would love to see my jewellery on Local Torontonians! Off  the top of my head – Sarah Polley, Meaghan Rath and Anna Silk. 
What is the most rewarding part about having your own line? I get to pour my creativity into my very own vision. I don’t need to answer to anyone else’s design mandates except my own and my client’s. It’s one of the hardest jobs I should imagine, but also the most fulfilling. The learning curve is steep. 

What has been the best part of your Fresh Collective journey thus far?
Working for yourself is lonely- I hide in my basement all day!  Being part of the Collective puts me back into a community of like minded, talented people. 
Co-hosting this Queen St Trunk Show will be the awesome Jessie Tucker Lyzwa of Sugar Rush – another one of our fab jewellery designers! Jessie will be unveiling new pieces from her spring line as well as offering 40% off her Fall/Winter line!
The Elementals/Sugar Rush Trunk Show runs from 1pm-5pm Friday, Saturday, Sunday (Feb 8, 9, 10). See our EVENTS CALENDAR for more up and coming Trunk Shows and Events.