FRESH GUEST: Fun with Fashion Takes Action

Last week our Marketing Manager, Jenna and our fearless leader Laura-Jean had a fun night out on the town celebrating local fashion. Below is a guest blog post from Jenna sharing all the night’s adventures and discoveries… Read on!

Last Wednesday, Laura-Jean and I went to Fashion Takes Action’s Connect Beauty event and had a spectacular time! Our friend Kelly Drennan was hosting her annual fundraiser to support both Fashion Takes Action and the WHEN Network.

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 We were excited to walk to the venue, but the darn weather wouldn’t cooperate so Laura-Jean picked me up in the Fresh Mobile at 6:45pm. I knew it was going to be a great night as when I walked out the door of the office. LJ looked at me with her jaw dropped and said “Wow! I only put my hair in a pony tail”! HA! I had done a pin up style do to match my adorable Michelle Carey polka dot Amy Dress ($175)!

Hair in a pony tail or not, LJ also looked fabulous – she was wearing Brenda Beddome’s colourful side-draped dress ($182) .

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Of course the minute we were ready to hit the road, the car alarm started going off. There we were, outside of our offices, in a branded car, scrambling to figure out how to turn off the car alarm. We couldn’t stop laughing, and were actually hoping it would happen again when we got to the event so we could really make a grand entrance.
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Fresh Events: WORN Fashion Journal’s Black Cat Ball

“Smart, adorable, fiercely indie and rarely too quirksome, WORN Journal is one of the best pieces of fashion small-print anywhere, never mind Toronto.”
-Sarah Nicole Prickett, Eye Weekly

If you’ve been into an FC store in the past few months, you’ve probably noticed that we began stocking a little fashion journal called WORN. This beautiful publication which comes out only twice a year is more than just your average fashion magazine:

WORN discusses the cultures, subcultures, histories, and personal stories of fashion. We strive to embody a place between pop culture magazine and academic journal that opens new avenues in art and fashion theory by hovering where these two ideas intersect, connecting with fashion scholars and artists. We pay attention to how what is worn is made, interpreted, transformed, disseminated, and copied. –

This Saturday November 24th to celebrate the launch of their 15th issue, WORN are throwing their annual Black Cat Ball at The Dovercourt House (805 Dovercourt Road). The event has a black&white dress code and promises to be a great time, complete with awesome raffle prizes (including one donated by us!)

Click the image below to purchase tickets to this awesome event, OR follow @wornjournal and @freshcollective on Twitter and Tweet “Take me to the @wornjournal Black Cat Ball with @freshcollective” for your chance to win TWO tickets courtesy of Worn Journal and Fresh Collective!* Good luck! See you Saturday!

*Winner will be selected at random. Contest closes at 3pm Friday, November 23rd.