#FCfreshstart – week 4!

Welcome back Fresh Collective! We are now at Week 4 of the Fresh Start Designer Development Program!

Thank you for following along with us! This week is extra special because we are now in the beginning stages of the ‘Production’ phase! Exciting!


Pattern drafting is the step where a designer takes their 2D designs and begins to transform them into the 3D beautiful creations that you see and purchase in stores! This is the most critical step to refine, refine, refine and be as accurate as possible in your work. If there is a mistake in the proper fit, lengths, or proportion it will transcend through the rest of the phases of production.

 To get a better idea of what happens in the Pattern Drafting phase, I will break it down for you in three steps:

  1. The Block

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Designers use what we call ‘blocks.’ They are a flat form foundation of the body; a second skin. There is no seam allowance, no ease, and no room for movement in these pieces. We trace these blocks out on marking paper to begin the pattern. Below are examples of a front and back bodice block with darts and a sleeve block.

2. The Draft

The next step is starting to ‘draft the pattern.’ During the draft of the pattern this is the time that the inspiration takes over and the styling features are added that will make the pieces unique (style lines, type of neckline, hem length etc.) We also add ease into the garment to make sure there is room for movement for the customer.


  1. The Pattern

This is the finalizing step where you can go through an ‘approval process.’ Once you are confident in your draft and you have completed your fittings and corrected the areas that needed improvement you can continue on to add all your proper seam allowances and replicate these final patterns on oaktag. Oaktag is a hard card paper that ensures these patterns will last a lot of wear and tear tracing them out in the ‘Marker Making’ stages.

Once these steps are complete you are almost ready to start cutting fabrics and sewing the pieces!

Continue following along every Thursday for more blog posts and pictures of this journey! Next week we will be perfecting patterns and begin the stages of cutting fabrics for sample making! Our goal is to have samples made in a medium size for customers to try on in store while production is going on! Keep your eye out for a dates to visit and let us know what you think!

 If you have missed blogs, video posts, or pictures you can recap on all of the content by clicking #FCfreshstart, or on Facebook/ Twitter/ Instagram. 🙂

 Stay fresh!


#FCfreshstart – Week 2!

Fresh start

Hi Fresh Collective! Alanna Klatt here, and you are tuned into week 2 of Fresh Collective’s Designer Development Program called Fresh Start!

Last week, I shared a briefing about the program and the steps of ‘Discovery’ that I was taking to get to know YOU and YOUR needs better! If you missed last week’s blog, please check it out here: Week 1.

Here’s a great interview with Jane Haselgrove (Fresh Collective’s Product Coordinator) and me from Week 1. Thanks Toronto Film School for the awesome video!

This week I am presenting you with six sketches for you to vote and offer feedback on. Only three will be produced and sold in Fresh Collective at the end of March for the Spring 2015 season!

And they were designed 100% based on the feedback from the in-store and online surveys!  Thank you to all who participated! 


If you missed giving feedback through the online survey, don’t fret! You have just as much input on these six sketches!

Want to get started?  Please vote and offer feedback on the sketches here: VOTE

Keep in mind these are draft sketches which are ready for some constructive comments in regards to changes and refinements that would suit your lifestyle even better!  Please take a look below, then take a few minutes to take the survey at the end.

Thank you so much for your time and input!  Fabric sourcing is coming up next week so stay tuned in every Thursday to help execute the final three pieces! Don’t forget you can follow along or catch up on any missed blogs and posts by checking out #FCfreshstart.

Stay fresh!








Please vote and offer feedback on the sketches here: VOTE



#FCfreshstart – Week 1!

Fresh start

Hello Fresh Collective!

I am Alanna Klatt and you are tuned into Week 1 of Fresh Collective’s Designer Development Program called Fresh Start!

In the next 13 weeks you will see weekly blog posts of how this design journey unfolds from concept to completion as I design and make 3 final pieces for the store. I am so honoured to be the designer that gets to kick off this fabulous program!


Alanna Klatt meets and greets Fresh Collective customers in the Queen Street location to survey them on their fashion needs and preferences. She’ll be designing three pieces for FC customer based on this feedback.

‘Discover’ could be defined as follows: “to find information in the course of a search.”

I am here to ‘Discover’ YOU! Fresh Start is all about pleasing the Fresh Collective customer. I am here to get to know each and every one of your needs, likes, dislikes, and preferences as it applies to your wardrobe. As I collect all this feedback I will be able to design from your perspective. Do you want to walk into Fresh Collective and purchase pieces that you PERSONALLY gave design details and input into?

Then look no further and take 5 minutes to fill out this survey: LINK


Alanna surveys customers at Fresh Collective Queen street to gain insight for her designs.

As I collect and process the surveys this week I will be starting to sketch and design pieces based entirely on your feedback  – What would you specifically like to see in the designs?

I leave you with this scenario: Valentine’s day is creeping up and date night is already planned. You haven’t gone shopping yet or picked out your special outfit for the evening. You finally made time in your schedule to go for a shop downtown or in your closet. What does your outfit look like? Dress? Bottom and top? Comment all the details of your ideal outfit for an evening out. Not going out, and having a romantic dinner in? No problem, what would you wear for a night in?

Please comment on Facebook, Twitter and Instagram and let us know all your thoughts! You can follow along or catch up on missed blogs by checking out #FCfreshstart.

social media#FCfreshstart


Stay fresh!