Style Profile- Samantha Hurwitz

Name: Samantha Hurwitz
Occupation: Chief Encouragement Officer of FliPskills; author, speaker, Leadership & Followership coach
Age: 49, enjoying it & excited about my fifties


Dress: Gayle Dress, Mandala Design, $128; Purse: Willem- Matt&Nat $124


Lifestyle:  Embracing a work/play lifestyle and loving my new downtown Toronto condo and life: lots of walks, bike rides, yoga, yummy food, dates with my husband, and connecting with new people. It’s lively and dynamic! One thing that has exceeded my expectation about Toronto is how friendly people are and how easy it is to meet new people.

I skype and travel often for work and play. We have 5 kids around the world – London U.K., Brazil, Halifax, Montreal and Port Credit.

What’s a typical day like for you? That’s part of the fun! My schedule is fluid with lots of variety. Most days involve connecting with people, meeting new people, collaborating, creating, coaching, writing and learning.

What in your life is really important to you?  My family & friends.  Expanding my horizons: new things, knowledge, experiences and people.  Living a healthy, active, compassionate life.


Top: Charlie Slouch Tee – Mandala Design, $58; Scarf: Ambrosia Scarf – Jennifer Fukushima, $69; Skirt: Sara Print Jersey Flip Skirt- Mandala Design, $78; Bag: Schlepp Bag- Matt&Nat, regular price $115, now 20% off at $92.


What would you like to be remembered for?  I’d like to be remembered for being warm, encouraging and engaging!

What role does fashion play in your life?  I love clothes and accessories!!! Always have. For me it’s much more than a uniform – it’s a creative expression of who I want to be out in the world: colourful, cheerful, eye-catching and interesting while still being comfortable and practical.

What do you love about shopping at Fresh Collective?  I love the values, entrepreneurial spirit and creative flair that FC espouses. I love that the merchandise is beautiful, functional and unique. I love the engaging, easy-going service approach to help customers find the exact right piece or outfit not simply make the sale. Shopping at FC is a relationship not an event.


Top: Carli Print Jersey Slouch Tee – Mandala Design, $68; Purse: Akibo Clutch- Matt&Natt, $79; Skirt: Denim Pocket Skirt- Desserts and Skirts $88; Bracelet: Colleen Poitras


What do you have that you want to promote?  I’d love people to buy and read Leadership Is Half The Story: A Fresh Look at Followership, Leadership, and Collaboration available at bookstores and online bookstores all over. It’s our new book, published March 3rd by the University of Toronto Rotman Press. It’s a very contemporary conception of how to be highly collaborative and most effective when you are leading AND following in your partnerships and organizations.

 It’s really different than what’s out there. People are saying it’s “timely, refreshingly quirky, absolutely practical, important, a must-read”.

 Is there anything else we should know about you?

I met my awesome and brilliant husband, business partner and co-author 10 years ago. We began researching and developing the ideas for the book, and dating. So this book is very personal and passionate, anything but the usual, especially for the leadership genre.

Where can people find you on social media?

We launched a new website and facebook page for events to complement the book: or and and we’re Sam&Marc@FliPskills_com on Twitter.  Connect in!!!