Fashion Networking with Fashion Group International

In April, Fresh Collective’s CEO, Laura-Jean Bernhardson, organized and co-moderated an event for Fashion Group International called “Profit’s Not a Dirty Word” along with Natalie Catania, of Entrepreneur Girl.


The guest speakers (seated) along with Natalie Catania (seated second from the right) and Laura-Jean (seated far right) are being introduced by Monica Mei (standing left) and Jessica Jensen, (standing right).
Monica and Jessica are the Co-Regional Directors for Fashion Group International Toronto.

profit flier

Panelists were:
Catherine Choi of SoYoung Modern Family (was unable to attend due to illness).
Jennifer Ger of Foxy Originals.
Victor Casale a founding partner of MAC Cosmetics and current CIO for Cover FX.
Katherine Hague of Shoplocket.
Will Poho of Mooseknuckles.

The panelists shared their personal stories; how they got the start-up cash, when they knew they had really made it as well as funny, human stories about making it work even when the funds were tight and it looked like there was no way things were going to work out.

Each of the four speakers have taken an idea from the very beginnings and grown it to incredible success.

Victor Casale shared how he knew MAC was going to be huge when Madonna was seen jogging in Central Park in a MAC tee-shirt.  And, as everyone knows MAC as a huge global success now, of course, it’s hard to imagine what the early years must have looked like for the founders. Victor gave the audience a real look at what that was like and just what they took on to succeed.

Jenn Ger shared just what it took to grow Foxy Originals from its earliest beginning to a favourite among celebrities and style editors alike. A proudly Canadian Company, Foxy is now a top selling brand in hundreds of boutiques throughout Canada, the United States, the United Kingdom, Japan, Australia, and beyond.

Will Poho charmed the crowd with a hilarious story of how he finally got Mooseknuckles into Holt Renfrew. Persistence and determination finally paid off!  And then when he visited the store and it wasn’t there, he thought they had removed it from the floor, but really it had completely sold out!  Time to get back into production mode!


From left to right: Jennifer Ger, Will Poho, Katherine Hague, Victor Casale
Katherine shares stories of raising $1M in seed money for ShopLocket, and then spending it wisely while growing her company and value for her investors.

At the age of 22, Katherine Hague launched ShopLocket in May 2012 and raised $1 million in seed money to found her company. ShopLocket was acquired in a deal that made Katherine and her partners very happy. She shared some of the challenges and pressure of developing a company with the expectations of hyper-growth from investors.

After the panel discussion, as with most FGI events, there was plenty of time for networking with panelists, board members, members, VIP guests and non-members.  FGI events always bring together a diverse and exciting crowd looking to connect with other professionals from fashion and related industries.


At FGI events, the networking is half the fun. FGI events bring out established professionals looking to connect with people, collaborate and create new exciting partnerships.


will and roger

Will Poho of Mooseknuckles and Roger Gingerich of Fashion Group International. If you are interested in becoming a member of FGI, Roger is the man to speak to!


Fashion Group International’s next event:mennaissance

Interested in what membership in Fashion Group International could do for YOUR career?  Come on out to the next event and ask about membership.  FGI is looking for you!