Style Profile: Sarah Couture McPhail

Name: Sarah Couture McPhail
Occupation: Artist/Student/Community Organizer
Age: 41
Lifestyle: Creative urban mom with a streak of Riot Girl


Dress: Annie 50 Tatsumi Dress $185; Bag: Parabole – Matt & Nat


What’s a typical day like for you? This past summer has been a bit chaotic. I was mostly home with my kids while trying to schedule work, community projects, a couple of trips, daily activities (admittedly the kids watched too much t.v. and played around the yard a lot) in with finding time make art for the group show that just went up last week was hectic. I need a break. I can’t wait for school to start next week. As I age, I realize routine is good. Especially when you have young kids… my kids at least.

What in your life is really important to you? Family. Friends. Community. Art. Politics. All passions.

What would you like to be remembered for? For throwing a good wii dance party/bbq. That would be nice.

What role does fashion play in your life? Fashion is so integral to my identity. While I’m reluctant to say it’s important, having grown up during a time where who you were was identified very much by the clothes you wore (i.e. Punk, Preppy, Raver, Goth, Jocks, Metalhead, Geek etc..), way more than today. Today in many ways anything goes and a lot falls under the “hipster” umbrella. While I fight being a slave to clothes, my morning routine is often a battle with my closet. I can’t help it. I like clothes and it’s ingrained from childhood.


(Above: Sarah talks about what she’s passionate about: Family, art and community.)


Scarf: Black and White Infinity scarf, $35; Top: Pullover – Yasmine Louis; Pants: Dressy Sweatpant – Encircled, $128


What do you love about shopping at Fresh Collective? Quality of the clothes. The atmosphere, and the friendliness and helpfulness of staff. Something for every woman.

What do you have that you want to promote?  I have an Art Show up at Art Square Gallery Cafe across from the AGO. It’s a group show that includes many emerging artists. My encaustics are on the wall just as you enter the Gallery part of the cafe.


Top: Oom Ethikwear; Necklace: Colleen Poitras Skirt: Gloria Solid Flip Skirt – Mandala Design, $88 Bag: Matt & Nat


Where can people find you on social media? is where you will find information and links to most of my projects.


Style Profile: Rebecca Earl

Name: Rebecca Earl
Occupation: Sleep Consultant, The Sugar Plum Sleep Co.
Age: 37
Lifestyle: Organized chaos


Top: Genesis top – KLATT, $100; Pants: High Rise Skinny Jeans- Yoga Jeans, $130; Bag: Jeane and Jax $90

 What’s a typical day like for you? I like to wake up before my boys (ages 6 and 4) to catch a few minutes to myself and prepare for the day ahead. I walk my boys to school and then spend my mornings getting tasks completed around the house and hitting the gym. My boys come home for lunch and after I walk them back to school I spend my afternoons focusing on my clients, marketing, business planning and networking. After school you can find us at the park burning off some energy before supper. Lately, we’ve logging some serious time with Lego and board games in the evening to help the boys get ready for bed. Once they are asleep,  most evenings involve catching up on e-mail, a cup of tea,  spending some time with my husband and an early bedtime. Ok, so maybe there is some Netflix in there too…..not every night though, I swear!

 What in your life is really important to you? Right now I’m focusing a lot of time and energy on achieving patience and grace throughout my day. In order to do that I’ve made exercise, sleep and healthy eating priorities. I’m a way nicer person and a much better mom when I look after myself.


Tunic: Dania Tunic – Desserts and Skirts, $125; Pants: Essential Leggings- SPANX, $99; Boots: Bloom Boot – Miz Mooz, $295; Necklace: Colleen Poitras $75; Bag: Jeane and Jax $45

What would you like to be remembered for? I’m extremely fortunate to have been invited into the lives of hundreds of families through The Sugar Plum Sleep Co.  I absolutely love helping families achieve better sleep and my hope is that they remember me as knowledgable, compassionate, and encouraging.

(Above) Rebecca Earl talks about what she’s passionate about:  Helping families get better sleep with her company Sugar Plum Sleep Co.

 What role does fashion play in your life? I wear a lot of different hats during the day so my clothing needs to work hard by being comfortable and able to transition from one place to another. I’m also a big fan of colour and like to wear pieces that have some energy and personality.

What do you love about shopping at Fresh Collective? I love supporting small Canadian business and Fresh Collective does an amazing job of showcasing talented local designers. The staff are also great at helping you find exactly what you need.


Top: Wallis Slouch Tee – Mandala Design, $68; Skirt: Gloria Solid Flip Skirt – Mandala Design, $88; Necklace: BurfurtArt $48; Shoes: Elaine (Cobalt)- Miz Mooz, $190

What do you have that you want to promote? My goal is to improve the quality of sleep for the entire family, so I’m excited to announce that this Fall I’ll be launching Sleep School for adults. The program is designed to help individuals make realistic and lasting changes to their sleep habits. The program includes a detailed  a detailed sleep guide for adults with weekly challenges; participation in a private Facebook support group; access to a private sleep tracking tool;  individual follow up support of progress; and a bedtime essentials sleep kit that includes my favourite items to support a restful night’s sleep. Sign up for my newsletter to be the first to know when this program launches.

 Is there anything else we should know about you? I have a serious sweet tooth (chocolate covered almonds make everything better); I’m an only child (most likely because I never slept through the night until I was 2); and I always dance like no one is watching.

Where can people find you on social media?

You can find me online at or through the following social media channels.

Instagram: @sugarplumsleep

Facebook: TheSugarPlumSleepCo.

Pinterest: The Sugar Plum Sleep Co.


Fall “Must Haves”!

Fall “Must Haves” are those pieces that you want to wear everyday.  They add versatility to your wardrobe and just seem to go with everything.  Here are the first of the “Must Haves” we’ve selected for you!

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Jo Slouch Top by Mandala Design – In all three stores and online

This top is already a best-seller and we just got it in!  Anyone who knows Mandala’s tops (and many of you own about nine of them, like me!) knows how versatile, comfy and long lasting they are.


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Hematite Shrug from Jennifer Fukushima – Available online and in all three stores.

What it’s made of: 100% Merino Wool
How to care for it: Hand Wash Cold, Hang to Dry
Where it’s Made: Made in Toronto
What it feels like: Super comfy fabric, lots of stretch for ease of wear.
How is the ease of fit: Fit is a little loose, great for most figures, sleeves are long and fitted.

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Two Way Cardigan by Brenda Beddome – in all three stores and online.

This is a new improved version of a cardigan we sold out 3 times last year!  The fabric is a cozy sweater knit, and the drape and fit is just perfect.  You’ll want a couple colours in this perfect cardi before it sells out again.

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Higher Power Spanx Shaper – in all three stores, available soon online

If you like having a shaper for those times when you want to be all smoothed out under a clingy dress, this is the one to get. It’s so perfect, we are calling it a “Must-Have!”

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Spanx Essential Leggings – Only available in stores at this time

These seriously are the essential leggings.  Made by the fabulous Spanx brand, they are all you need for wearing with those fabulous fall tunics, slouchy sweaters and cozy cardis. Holy smokes, with these you are going to be comfy and cute this fall.

Thanks for checking out our current “Must Haves”.  We’ll be adding to the collection each week as new arrivals come in!  Happy fall!

Style Profile – Rashelle

Name: Rashelle
Occupation: Freelance Multimedia Artist
Age: I know how to act like an adult…I think?
Lifestyle: I would probably have to say my lifestyle is fairly free spirited and spontaneous!


Dress: Patti – Mandala Design, $178; Shoes: Joni heel – Miz Mooz, $136 (regularly $170)


What’s a typical day like for you? There is no typical day! One day I could be tattooing works of art on skin, another I could be working on a commissioned oil painting on canvas, the next doing make-up and hair styling for a Scottish-Jewish-Gay wedding! Or, perhaps a day off at The Beach? Who knows!

What in your life is really important to you? I know it’s cliche’d, but my friends and family. They support me and encourage me. They keep me going and make it all worth it. Also my two fantastic cats, Ralph & Paul.Freedom. Pizza. Cooking in general actually, but definitely pizza. Even better, freedom pizza.

…and of course, the ability to create art!


Dress: Lexi – Mandala Design $148, Shoes: Joni Heel – Miz Mooz, $136 (regular price $170)


What would you like to be remembered for? Ever since I was a child, I wanted to be a famous artist like Picasso or Dali (both favourites and super inspirational to me) where they were able to be recognized for their talents *within* their lifetime and thereafter. I wanted to be just like them, building a career out of their passion. It would be pretty amazing to be remembered for my art once I’m gone.

What role does fashion play in your life? Fashion has always been a part of who I am. Throughout the years I have enjoyed being a sort of chameleon with all the different styles, expressing my moods through clothing/hair/makeup from day to day.

What do you love about shopping at Fresh Collective? I love the unique array of styles, colours, the friendly service and don’t forget they support independent local designers!


Top: Yasmine Louis, $65; Jeans: Yoga Jeans- Second Denim Co., $120: Bracelet Colleen Poitras; Shoes: Joni Heel- Miz Mooz, $136 (regular price $170)


What do you have that you want to promote?
Inspired by scenes from the cult classic film, The Shining, I have created 7 multimedia works of art. All pieces are done on an old Ikea desk or dresser panel – reused and repurposed using oil & acrylic paints, Col-erase pencils, graphite, pyrography (wood burning), carving/sanding (rotary/Dremel), collage, and more!

It was a four month project with countless hours of work involved.

6 out of 7 pieces are still on display at Cardinal Rule restaurant at 5 Roncesvalles Ave until the end of June.


“Ebony Goddess” – Oil paints and varnish on an old 5 foot Ikea desk top.


“Jack” Pyrography, collage, Col-Erase pencil, oil paint, stucco gel and varnish on an old Ikea desk panel.


“Dick Holloran – The Cook” – Pyrography stipple, Col-Erase pencil, graphite, acrylic paints and varnish on an old Ikea desk panel. (CLOSE UP)


“Danny Torrance” – Pyrography, oil paints, carving/sanding(Dremel/rotary tool), acrylic paints, marker and varnish on an old Ikea desk panel.

Prints as well as the original pieces are available for purchase in my Etsy shop:

 Is there anything else we should know about you? I also have been doing quality custom tattoos in all styles for the past ten years under the name Squid Inx Tattoos. I work out of a private, by appointment only studio – you can book and view photo galleries by visiting

 Where can people find you on social media?



Style Profile – Suha Jethalal

Name: Suha Jethalal
Occupation: Director, Residential Sales & Marketing, Bullfrog Power
Age:  35


Blouse: Dotty Design Studio, $98; Bracelet: Curious Oddities, $36; Jeans: Yoga Jeans High Rise Ankle – Second Denim, $120; Shoes – The Art Company $170

Lifestyle: Working mum of 2

What’s a typical day like for you? Kids, coffee, commute, coffee (#2), consumer sales/mktg, commute, cook, kids, clean up, catch up with hubby, crash.

What in your life is really important to you? A large amount of high quality time with the important people in my life and doing good. =)


What role does fashion play in your life? Fashion gives me confidence…and often makes my husband happy!

What do you love about shopping at Fresh Collective? I love Fresh Collective’s portfolio of unique designers who are down to earth and willing to mix it up.


Dress: Mona – Mandala Design, $148; Necklace: Curious Oddities, $36; Shoes: The Art Company, $170.


What do you have that you want to promote?  Bullfrog Power, of course! We’re Canada’s largest green energy provider, allowing homes and businesses to choose clean, pollution-free power and create a cleaner environment. Check us out at!

Here’s a special offer for the Fresh Collective audience!  Save up to $50 when you opt for green power with Bullfrog!

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Did you know that Fresh Collective chooses 100% green electricity with Bullfrog Power, Canada’s leading green energy provider? This means that Bullfrog’s generators put green electricity onto the grid to match the amount of electricity we use. Bullfrog ensures the energy going onto the grid on our behalf is from clean, renewable sources–displacing energy from polluting sources.
Imagine if all the energy we used came from clean, pollution-free sources! Bullfrog makes it easy for you to switch your home to 100% renewable energy, too. Receive up to $50 off your first residential bill, courtesy of Fresh Collective, by entering the promotional code FRESHCOLLECTIVE when you sign up today.”

Style Profile – Jennifer Bouley

Name: Jennifer Bouley
Occupation: Career Coach/Small Business Owner/ Bouley-Mak Consulting and Coaching


Dress: Floral Amy Dress – Michelle Carey, $198; Necklace: Curious Oddities, $60


What’s a typical day like for you? My typical day is quite interesting and a lot of fun. I tend to get up early and work with clients I have in China. Then I move on to working with clients in Toronto, UK, Brazil, and USA. Lots of writing, networking, conferences, resumes, recruiting, career guidance for clients, managing a business, and working with my employees. I have designed my life to what I have always wanted. I work different hours depending on clients and their needs. I like it this way I can meet the needs of those I work for and myself at the same time. I always try and get some workout in the day and spend time with family and pets.

What in your life is really important to you? Well, I am married so this is most important; keeping a healthy home relationship is the base for any healthy life. Also taking care of myself I travel a lot and make sure to keep myself centred and health to help others. Seeing people who I work with succeed. People come to me for help with their careers so I want to help them in any way I can.  My main clients are aged 18 to 40 and are looking to get ahead in their career. Growing my business is also important.


Dress: Farm dress – Studio Fresh, $179; Bracelet: Colleen Poitras, $60

What would you like to be remembered for? Giving people the tools to live a good life and career. I have been in jobs that wore me down, I want the world to love their job.

What role does fashion play in your life? Big role, your clothes are your outward expression to the world.

What do you love about shopping at Fresh Collective? The clothes fit me correctly, they have a variety or styles, with good fabric, nice designs, prints, and quality.


Dress: Mona – Mandala Design, $148; Necklace: Curious Oddities, $26


What do you have that you want to promote? I help you move your career forward! “Moving Your Career Forward!” is our slogan. I want to tell people that Career Coaches are out there to help young professionals. We are an new industry that has a high demand who have been through the trenches of our careers and came out preserving. People have SO MUCH talent that can get them the job they want that they don’t even think counts. While they say the resume is dying, at this point it is still the most important part of your job search. Knowing how to properly write a resume and commit to your personal vision of life can get you miles ahead. In North America we live in a place where the opportunities are limitless, so working with a career coach have really help you get yourself on the right path to achieving your goals.

Is there anything else we should know about you? I was a Social Worker before going in to Human Resources and have been working with the Anti-Human Trafficking movement since 2008. I am going to Thailand in January 2016 with an organization called Children’s Organization of South East Asia to set up an employment program. People used to tell me there is no way you will bring Social Work, Human Resources, and your work with Anti-Human Trafficking together. But I did. My whole point is NOTHING is impossible if you really want something you will always find a way to do it. You just need to collaborate with others and yourself!


Where can people find you on social media?

Twitter: @bouleymakcoach

Meetup: West Toronto Career Professionals



Style Profile: Shelly Burton

Name: Shelly Burton
Occupation: Reiki Practitioner & Family Wellness Specialist
Age: 29
Lifestyle: Free flowing


Cardigan: Spinosus Cardigan- Jennifer Fukushima, $269; Top: Charlie Slouch Tee – Mandala Design $64; Necklace: Marakia – BurfurtART, $76; Pants: Prada cropped pants – Brenda Beddome, $139; Shoes: Stella Wide Strap, $204; Bag: Velo – Matt and Natt, $96


What’s a typical day like for you?
I wake up, take a flower essence and spray myself with chakra sprays and grounding blends, go through a whole bunch of Reiki sessions, and do my best to respond to everyone! Throughout the day, I take time to walk, breathe, eat delicious organic food, and connect with my girlfriends. I regularly check in with Spirit about what I am guided to do and what is in the highest good for me, action wise.

 What in your life is really important to you?
Living my truth, and harmonizing hearts.


Dress: Cynthia – Jennifer Fukushima, $169; Shoes: Stella Skinny Strap – El Naturalista $189; Necklace: Love Montreal $30

 What would you like to be remembered for? Creating a new wave of change in the world, by harmonizing hearts and inspiring youth to express their creative, brilliant and whole selves, so that they are able to create a life that serves them and spread their light into world, inspiring harmony.

What role does fashion play in your life? Fashion plays a huge role in my life! I lived in England for 4 years, and really miss all the amazing clothes over there. Fashion is a way of expressing yourself! Your uniqueness!


Dress: Nicole Knit Dress – Kabuki, $189; Necklace: Curious Oddities, $40; Shoes: Croche – El Naturalista, $184; Wallet: Connoly – Matt and Nat, $ 76

 What do you love about shopping at Fresh Collective? I love how the clothes are comfortable, unique and trendy. This is an essential and hard to find combination as a healer! Fresh Collective is a life saver in this regard! Plus I love to support local, boutique shops.

What do you have that you want to promote?

Yes! On June 6 & 7th, I’ll be hosting a special Healing with Horses & Reiki workshop with Wendy Golding, Founder of Horse Spirit Connections.

Why Horses? Working with horses is a fun, gentle, and incredibly powerful way to accelerate the healing journey. Horse work allows you to bring things to the surface that might otherwise be difficult to process. Combined with Reiki, it is then possible to let go of emotions that have been challenging or limiting you from expressing your highest potential and true inner light, with ease!

There’s only a few spots left! Don’t miss out on this incredible opportunity, to transform your life from the inside out! A $175 deposit reserves your space. Register online today here!

 Is there anything else we should know about you?

I am basically a gypsy.
I love horses, dancing in drum circles, and African house music.
It is an absolute honour and privilege to witness my clients blossom. I am so grateful for my work, each and every day!


Where can people find you on social media?

Twitter: @saburton



Style Profile: Marlene Sammy

Name: Marlene Sammy
Occupation: Aerial Yoga Teacher & Co-owner of Branch Yoga & Wellness
Age: 29
Lifestyle: Upside Down


Dress: Shirt Dress – Dotty Dress Studio $145


What’s a typical day like for you?  My morning always begins with a gratitude practice, a cup of home brewed coffee and a rich green smoothie. I usually check on the administrative going-ons of my studio, Branch Yoga & Wellness, from my kitchen table, and then set out to focus on a couple growth tasks.  Being new (we opened September 2014) there’s always something going on!  Depending on the afternoon, I might teach a few group/private/corporate classes, do my own practice, or connect with people in my community.  Whatever on the agenda there’s plenty of room for stretch and play; I seriously love my job:)


Dress: Daphne Dress – Mandala Design, $158


 What in your life is really important to you?  Physical and mental vitality through conscious living.  Feeling awesome and pursuing awesome things to positively impact the world.  Everyone has their own unique expression of this- mine happens to be creating a community of well-being and support through yoga, meditation and aerial yoga.

What would you like to be remembered for?  Awesome hugs.

What role does fashion play in your life?  I’m constantly moving, stretching and quite literally hanging upside down so my clothes have to breathe and flow with me.  I love pieces that transition from the mat to the street, but usually carry around a spare outfit for evenings or unexpected social emergencies.


Dress: Heidi Echinacea Dress – Mandala Design, $168; Necklace – Liberty & Love $32


What do you love about shopping at Fresh Collective?  I’ve dubbed Fridays ‘dress up day’ so it’s perfect when I need a pretty, feminine or professional look.  I also love that it’s local; as a fellow small biz owner that’s important to me.

What do you have that you want to promote?
Outdoor Yoga in Marie Curtis Park
Every Saturday 10:00-11:00am June 13th to August 15th 2015
More info at


Is there anything else we should know about you? Dare greatly.  Branch Yoga & Wellness is excited to be moving to a beautiful 3,000 sq ft space this August 2015 in the Long Branch Community!

 Where can people find you on social media?


Style Profile: Kim Alexander

Name: Kim Alexander
Occupation: High School English/Mental Health and Wellness Teacher
Age: 40 in June


Dress: Daphne Net Print Dress- Mandala Design, $158; Shoes: Joni Heel – Miz Mooz, $170

Lifestyle: Always trying to find a balance between my busy life and making time for stillness.

What does a typical day look like for you? Up early to go to the gym before work. Then during the teaching day I teach classes, do marking, prep and plan for upcoming lessons, conference with students and colleagues, attend meetings, and advocate for students.

What is really important to you? Helping students grow and learn. Also, growing and
learning myself.

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Dress: Nina Baby Doll Dress – Mandala Design – $158; Shoes: Joni Heel – Miz Mooz, $170


What would you like to be remembered for? Empowering students to succeed, advocating for students with mental health and wellness issues, and being a role model for others.

What role does fashion play in your life? I’m in front of students all day so, to me, fashion has to be something that makes me feel confident and reflects my personality.

What do you love about Fresh Collective? The staff who are knowledgeable and friendly. I love that the clothing is unique, beautiful, and sustainable. Also, I love that I’m supporting local designers.

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Top: Dakota Tee- Mandala Design $58; Ellie Lotus A-Line skirt- Mandala Design, $98; Shoes: Joni Heel – Miz Mooz, $170; Necklace: BurfurtART $64


What do you have that you’d like to promote? I graduated from a CAMH program and received my Certificate of Concurrent Disorders. With this, I got a mental health and wellness course started at the school where I teach. It will be the first in the school board and I’m very excited. As someone who has, at times, struggled with mental health issues I am looking forward to helping end stigma and be a role model for others.

Anything else we should know about you? I’m passionate about reading, tea, meditation, yoga, Canada, the CBC, and the Toronto Maple Leafs. I’m also turning 40 this year and I’m looking forward to all the new experiences and people that will come my way.

Are you a teacher interested in starting a mental health and wellness course at your school?  Contact Kim at for support in getting it started!  

Jane recommends: The Charlie Slouch Tee

Jane' new art


Today I’m featuring another piece from Mandala Design – the Charlie Slouch Tee. So simple and beautifully cut and draped to fit and flatter so many body types. It comes in a rainbow of colours at all of our locations.

Buy the Charlie Slouch Tee online here: BUY NOW

Charlie slouch tee

Jane shows off three different looks with the Charlie tee and simple black jeans.

This piece is a fantastic wardrobe builder.  At FC, we want you to be choosing versatile pieces you’ll love for a long time and be able to wear in many different ways.


Here, Samantha Hurwitz, author of Leadership is Half the Story, shows off a Charlie Slouch Tee with a Sara Flip Print Skirt also by Mandala Design.  See Samantha’s Style Profile here.

This one is a no-brainer staple to get for your wardrobe- so much so that many of our customers grab several in a variety of colours. You can mix it match it with pants, skirts, blazers, sweaters. Dress it up or down for work or play.

Just check out all the ways we’ve styled it and get inspired!

Buy the Charlie Slouch Tee online here: BUY NOW


Here Rachel Zuckerbrot, our Style Coach at Kensington, pairs the Charlie tee with a BurfurtART necklace and diamond patterned pants from Brenda Beddome.


Angela Osmond, our Store Manager at Roncesvalles shows off three looks with the Charlie Tee.


jane's bio