Fresh Collective Spring: Pinup Style

A couple of weeks ago we had some of our friends over to Fresh Collective HQ for a some photos and fun. The gals had a blast posing in some of our stunning spring arrivals!

Here are some of the stunning results (find more on the Fresh Collective Facebook page)!

ef 01Emilia Farrace of Simply Elaborate Creative Agency in a bold patterned dress from Michelle Carey (paired with Hush Puppies peep-toes and jewellery from Curious Oddities)


kb 01Our gorgeous web designer Kathryn looks super cute in this Michelle Carey party dress (paired with Hush Puppies)

ks 01Kat Shura, the brains (and beauty) behind jewellery line Curious Oddities let out her inner bombshell in this Brenda Beddome dress.

lj 01

Of course it wouldn’t be a pinup shoot without our fearless leader Laura-Jean, who struck a perfect pose in this Annie 50 dress (paired with shoes from Hush Puppies and jewellery from Curious Oddities).

All of these great spring looks are available at Fresh Collective NOW! Swing by and snag your perfect spring wardrobe !

What to Wear Wednesday: Oscar Party!

What to Wear Wednesday - Oscar Party!

What to Wear Wednesday – Oscar Party! by freshcollective featuring peacock jewelry

The most glamorous night in Hollywood is just around the corner, but why let the celebrities have all the fun? Many people host fancy nights in with friends and family to watch the big show, gaze longingly at the stunning gowns of the evening and cheer on their favourite films!

Wear a gorgeous dress in a classic cut like this new number from Michelle Carey, and pair it with a great pair of heels or wedges (Hush Puppies pictured). Top off your look with some hollywood red lips and your most stunning statement jewellery (necklace by Elementals) and you’re ready to rock the red carpet!

We’ve put together a Pinterest board of fun Oscar party ideas:

Not up for hosting and don’t know any friends having a screening? There are many events popping up at nightclubs and restaurants across the city, including this one at Riverside Public House on Queen St E that I plan to attend in my red carpet finest:oscar party


(click the photo for the Facebook Event)

It’s been a great year in film and I’m really excited to see who comes out on top. Personally I’m rooting for Les Miserables – it’s always been one of my favourite musicals and I think they did a stunning job of it – I actually went to see it twice I loved it so much!


Which film do you hope to see celebrated this Sunday night?

This Weekend at Fresh Collective: Lois Laine, Desserts & Skirts, Michelle Carey!

We’ve got a weekend jam packed with exclusive events in our stores. Not only will you get the chance to meet a designer new to FC, but you’ll get a first look at new spring items from some of  your favourites!

Introducing: Lois Laine



Born out of the love of earth and beauty, Lois Laine is a contemporary women’s clothing line that is both elegant and playful.  Lois Laine believes that clothing can be beautiful, comfortable, and pleasurable.  We double the pleasure by being ecologically responsible.  What could feel
better than a beautiful, timeless garment made from sustainable fabric?
We want our customers to feel good in every way.


Creator, Lois (Elaine) Van Koughnet has a background in
both theatrical costume and interior design who showcases the influence of historical shapes as well as architectural lines in her garments.  Lois is also a nature lover with a deep connection to the natural world drawing inspiration from
seasonal energies as well as animal and plant forms.

Meet the designer and shop Lois Laine at Fresh Collective Roncesvalles this Saturday and Sunday from 1pm-5pm as she hosts a special guest trunk show! 


Spring Preview: Desserts & Skirts / Michelle Carey

Our Queen St store is also full of fun this weekend, as designers Nicole Boudreau and Michelle Carey will be on-hand to show of new spring designs AND sell off past season’s stock at great prices!

Desserts & Skirts - Spring 2013

Desserts & Skirts – Spring 2013

MC Amy pink front

Michelle Carey – Spring 2013

Both designers will be in store Friday, Saturday and Sunday from 1pm-5pm. Stop in, say hello, and grab something special for yourself!

As always, keep an eye on the FC EVENT CALENDAR for upcoming events, sales and trunk shows!


FC Events: Finance and Business Panel

Join us for a Q+A Panel discussion on entrepreneurship, business and finance. Our host Shannon Simmons will lead the discussion with Laura-Jean Bernhardson (Fresh Collective), Yasmine Louis (designer and entrepreneur), Brenda Beddome (designer and entrepreneur), and Michelle Carey (designer and entrepreneur), through their ups and downs in business and how they prepared their finances for the next evolution of their businesses.

Shannon Simmons - Suit: Brenda Beddome, Necklace: Sugar Rush

Shannon Simmons – Suit: Brenda Beddome, Necklace: Sugar Rush

The evening will start with a networking mix and mingle while we sign in, then a panel discussion lead by Shannon Simmons. After the discussion we’ll have a Q and A from the audience, which we’ll close with another networking opportunity. After the event we’ll also offer an exclusive personal shopping opportunity with our staff and Laura-Jean and provide all guests the chance to take advantage of some amazing discounts!


To keep track of our upcoming events check out our new EVENTS CALENDAR!

Michelle Carey Trunk Show starts TOMORROW!

trunk sale


The “JANE” Dress – Only one was ever made with this white bodice. It is a size 4 and will be available THIS WEEKEND ONLY!

This weekend you have the chance to snag some limited, stunning pieces from the wonderful designer, Michelle Carey! Michelle is a master at crafting flattering, fun and flirty dresses with a touch of vintage pin-up flair!


The “PENELOPE” Dress – will be available in limited quantity this weekend only!

Starting this Friday (January 11th), our Roncesvalles location will be stocked up with not only discounted pieces from Fall/Winter 2012, but even more amazing savings on pieces from previous seasons!


The “DAISY” Dress from Fall/Winter 2012 – Now 20% off in store and online!

You’ll also have the opportunity to MEET THE DESIGNER on Saturday, January 12th between 11am and 7pm. Stop by and say hello to Michelle herself – let her help you find your perfect match!


Designer Trunk Shows: January 2013

trunk sale

As part of a 2013 full of new and exciting events and initiatives at Fresh Collective, we’re pleased to announce that we will now be hosting a series of Trunk Shows – starting THIS WEEK!

What is a Trunk Show? A “trunk show” is a special sale in which vendors present merchandise directly to our wonderful customers at a retail location or another unique venue. In many cases it allows store personnel to preview and/or purchase merchandise before it is made available to the public. Sometimes, trunk shows sell remnant and leftover items from runways, samples, and so on. Trunk shows are so named because dresses used to be transported to these events in trunks.


Michelle Carey, the designer who brought you the Amy Dress, one of the top sellers of 2012 is kicking off 2013 with a Trunk Show Sale at the Roncesvalles store. Grab some of Michelle’s best loved pieces at prices that will make you swoon. 30-50% off all her 2012 line. In addition, anyone who purchases a sale product will receive a special gift card for 25% off Michelle’s new 2013 Spring Line coming in Mid February.
Find out more about Michelle Carey:

Join the designer Jennifer Fukushima from Paper People Clothing at Fresh Collective Queen Street! Jenn will be hosting an exclusive designer trunk show featuring her amazing designs, created from reclaimed knit fabrics.
More information on Paper People Clothing:

Join designer Yasmine Louis at Fresh Collective Queen Street! Yasmine will be hosting an exclusive designer trunk show featuring her amazing silk screened creations – inspired by local Toronto icons and images. With clothing for men and women, Yasmine stands out as one of our few male clothing designers in the collective.
More information on Yasmine Louis:

Keep an eye on our EVENTS CALENDAR for all upcoming happenings.

Starting a Business in style Part 2 – With FC Ambassador Shannon Lee Simmons!

The babely, stylish and oh-so-smart Shannon Lee Simmons has finished her 4 part series “So You Want to Start a Business” as part of her “Money Awesomeness” show on Coral TV. As usual she looks absolutely lovely in Fresh Collective goodies!

We’re proud to have the support of such a savvy gal! Enjoy the videos, take notes and stay tuned – rumor has it there may be a new Money Awesomeness video coming out soon featuring our fearless leader Laura-Jean herself!

(see parts 1 & 2 here)

Part 3:

Dress: Michelle Carey

Part 4:

Dress: Brenda Beddome

She’s Got Style : Fall TV : Don’t Trust the B in Apartment 23 : Krysten Ritter

She's Got Style: Krysten Ritter
I only recently discovered it, but Don’t Trust the B in Apartment 23 has quickly jumped on to my must-watch list. The classic beauty Krysten Ritter plays Chloe, a glamorous, self-centered New York City gal who takes delight in traumatizing her small-town roommate June.
Ritter was more known as an indie actress with several guest star TV and small film roles, until Don’t Trust the B set her on the course to bask in a bigger spotlight.
With striking features and porcelain skin, this star mixes classic feminine pieces (polka-dot dresses, A-line skirts) with modern edgy items (printed tunics, leather jackets, combat  boots) to create a sweet but sexy pin-up meets NYC style all her own!
Beauty regime: liquid-liner cat eyes and a berry lip stain are her standard. Of course, a healthy dose of SPF to keep her milky skin glowing!
Hair: Sleek and stylish with Bettie Page bangs. On a casual day? A flirty pony tail or a simple top-knot.
She's Got Style : Fall TV : Krysten Ritter

Outfit 1: Blazer – Brenda Beddome (buy online), Earrings: Apa Designs, Jeans: Yoga Jeans in Merlot
Outfit 2: Dress – Michelle Carey (buy online), Earrings – Odd Bird, Shoes – Hush Puppies
Outfit 3: Tunic – Brenda Beddome, Leggings – Melow, Boots – Hush Puppies

Season 2 of Don’t Trust the B in Apartment 23 premieres next Monday, October 22nd on City TV

Percussionist Michelle Hwu falls for Fresh Collective!

One of our darling FC Ambassadors, Liz Parker recently took percussionist Michelle Hwu on a Shop & Walk tour and made a stop at Fresh Collective! Michelle had a great time trying on some of our great new fall finds (and somehow managed to look stunning in everything)!

Here are some great FC items on the lovely Michelle:

Michelle Hwu in Brenda Beddome

Dress by Brenda Beddome


Michelle Hwu in Fresh Baked Goods

Cardigan by Fresh Baked Goods


Michelle Hwu in Annie 50

Dress by Annie 50


Michelle Hwu in Michelle Carey

Dress by Michelle Carey

Michelle Hwu in Michelle Carey
Fabulous photos courtesy of Jeff Higgins Photography

Michelle, we hope you love the new additions to your wardrobe and we’re proud to have you rockin’ FC in the music world!
Contact an FC location near you to check availability on these gorgeous items!

FALL…ing for Fresh pt.2

Greetings from sunny California, FC fans!

I shouldn’t be complaining as it’s gorgeous and hot out here and I spent yesterday on the beach, HOWEVER… reading Facebook updates about it being “crisp” back home, I couldn’t help but be a bit jealous. I mean, my birthday dress is just not going to look as amazing without the cropped black leather jacket I brought to wear with it… *sigh*

I packed a denim jacket, a leather jacket, a blazer AND bought another blazer at a great thrift shop in Ventura while here… and they sit in my suitcase, neglected.

Fall is a wonderful time, so don’t mourn summers end! Embrace the joys of boots, jackets, layers and jeans! Go grab a cute pair of Hush Puppies (but leave a pair in size 9 for me please) and enjoy the crisp fall air!

I’m off to work on my last sunburn of the year as I celebrate my birthday here in LA, but there’s a part of me that can’t wait to come home and enjoy the wonders of fall with FC! On that note, I leave you with some more stunning photos of fall goodies from our talented and wonderful team of designers!

xo – Allison