Talking Business With The World’s #1 Small Business Guru – Michael E. Gerber – Part Two

Our CEO and founder, Laura-Jean recently had the opportunity to spend time with her business mentor, Michael E. Gerber. In part two of the two part series, she shares the advice she received from Michael and the impact it’s had already!

Continued from Part 1

 Never, in all those years, did I dream that I would sit down and have a conversation with Michael E. Gerber about my business – about Fresh Collective – for almost an hour.  In this conversation, he just GOT everything I’ve been trying to do and articulated it in his magical way.

Michael meeting participants at The Art of Small Business

Michael meeting participants at The Art of Small Business

As I sat transfixed and reminding myself to breathe, I said

“Yes, this is everything I’ve been trying to do and build and create for the past five years or so and it just came out of your mouth.  I can’t believe it.”

He chuckled and said,

“That is the next thing for you to do.  That’s it.  The secret sauce.  And you will do it.  You can do it.  And you’re going to do it.  And I know the next thing you’re going to ask is ‘But Michael, how do I do it?” and I don’t know.  But you do and you will.  You’re a natural.”  *

Yes, he’s right!  I do know – and I will know.  That’s the next thing for me to do -and I’ve already started.

* (Quotes are approximations of what was actually said.  I didn’t take notes.  I mostly tried to not faint.)

Michael Gerber delivering his talk at The Art of Small Business conference

Michael Gerber delivering his talk at The Art of Small Business conference


As I was working on this blog post, an email came through from Mr. Michael E. Gerber himself, in response to a thank you email I sent to him through his assistant.  This is an exact quote, copied and pasted:

 “Bret sent me the delightful email you sent through him, and it was truly delightful.  As are you, Laura Jean.  The fire in your eyes betrays the vitality that lives in your heart and soul.  Share all with everyone unstintingly, Laura Jean.  Without fear.  Without self-recrimination. Without any limitations whatsoever.  Give them all the room to do what they so naturally do, and to be touched by you and your innocence.  Yes, innocence, Laura Jean. There is nothing more spectacular than innocence.

Love, Michael”

You see, what Michael understands about business that so few others do, is that for those of us who approach it with passion, with all our heart and soul and treat it as a purpose for living, as I do, that it really is an art, a creation, poetry.  It comes alive and through businesses that are created in this way, humanity is celebrated.

The business becomes less about the “stuff” that is bought and sold, and more about the how and why around the stuff.  Why is it there? How was it made or sourced and why? How is it sold?  How is the business a celebration of what is essentially human about living our lives on this earth in this time?  How does it bring people together?  How does it express love, joy and beauty?  So few business owners dare to take on these big questions, and yet, what an amazing inspiring world it would be if business owners did!

I’m curious.  What do you think it was that he – the world’s #1 small business guru, seller of 8 million books worldwide – said were my next steps?

What do YOU see as the next step for Fresh Collective to build into our business?  I’d love to hear what you see is there for us to work on. Please email me here with what your thoughts are! (select my name from the drop down menu).