Roncesvalles Gets A Reno

I’ve been working at the Roncesvalles store for almost two years now and I recently got the urge to create something new and special in the store, especially for the holiday season. For those of you who have been into Roncesvalles, you know that I love to change things around.

While talking to Laura-Jean about my love of change, we came up with the idea to freshen up the jewellery displays and create an easier way for our guests to find the perfect piece for their favourite outfit.


Jewellery has always been a major attraction at the Roncesvalles store, with such great designs from Curious Oddities, BurfurtART, Vanessa Yanow and Sailor Girl. At this store, the jewellery displays were along one wall, mounted in place. Laura-Jean and I started the wheels turning on how to change up the cases for the season and give the store a new feel.


After a couple months of planning and then changing our minds, I came up with an idea that allowed us to have more product in the store, and keep the cases while showing the product in them, in whole new light.


On December 2nd, we closed up the store early and along side our handyman, I got to work on the transformation.  I had no idea what kind of fun I was in for!  What was supposed to take four hours to complete, resulted in us being at the store until after 1am, but the result is fantastic. Man, those cases are heavy and there was a lot of dust but the pain and the sneezing was worth it!  Handyman Geoff even let me use the power drill!

power tools


The store looks and feels amazing and the new homes for the jewellery cases add to the clothing. You can now find that perfect dress and matching jewellery all in the same place!

new home

Come check out the hard work and love that went into this project and experience the new Roncesvalles Fresh Collective.

– Joe

Fresh Collective with the girlfriends – FC Ambassador Guest Blog – Veronica Slater

Another fabulous FC Ambassador Guest Blog from the wonderful Veronica Slater! Check her out online here:

Girlfriends.  What would I do without them?  About a week ago we planned a dream day together hoping none of the kids would get sick – they’re notorious for timing.  Anyhow, the Girlfriend’s Gods were with us and yesterday, we executed our plan… boy was it ever fun! First we exercised together (see proof!), then we had lunch, and just before heading to Fresh Collective on Roncesvalles for an afternoon of fun and shopping, we snapped a picture for you.  Meet my girlfriends: Christine and Lori.  I love them to death.
Here’s where the real fun began.  I took them shopping to Fresh Collective – my very first trip with friends as aFC ambassador.  Can you see me glowing?  ‘Cause I am!!!  Let’s have a look at the ‘before’ girlfriend picture.
On our shopping list (cause you always need a list!) we had identified a few basic fall ‘wants’ and a couple of ‘needs’. We also went over what works and doesn’t work so well with their body types and their best colours.  All important things to keep in mind while shopping.

Here’s Christine with a dress by Nude.  We loved the colour and fit on her.  The dress was easily accessorised with a gorgeous flower by Jennifer Morris from Blackjam and a black leather belt.  The Burgundy boots by Miz Mooz looked divine.
Here’s the same fabric in a different style, this dress is by Brenda Beddome.  Also flattering and comfortable.
Here’s Christine wearing our two favourite pieces and the ones she thought she would be wearing most: A dress by Bionic and a dress by Melow.  We all loved both of these looks on her!  They really are perfect pieces for a busy Mom of three, easily paired with leggings and flats, awesome with tights and Miz Mooz boots, chic with flashy accessories and heels. I guess this is what us Busy Bees with capital Bs look for: versatile stylish clothes that feel and look good – and can take consecutive washes too!  Gotta love real clothes for real women!  Christine also purchased beautiful casual grey boots by Miz Mooz to run around in style.


Now here’s Lori with our favourite picks.  A Brenda Beddome top beautifully adorned by a silk flower by Jennifer Morris – Blackjam with the best footless leggings in the world by Spanx and those sexy burgundy ankle boots by Miz Mooz.  I love this look.  As you can see behind her, the dress comes in different colours.  I think she’ll be getting a lot of use out of this piece.

Here are the same leggings and shoes with a different top by Brenda Beddome – clearly made for Lori.  It’s easy to see how this outfit will be taking her from the office, to an afternoon meeting, to a hot date with the hubby, to having a drink with friends – like I’m not going to include myself in such plans!!!  Doesn’t she look great?
We left the store with big smiles on our faces thinking of what a great day we had had and how important it is to make time to reconnect, catch-up and look after ourselves.  Busy Bees are not very good at that but we’re working on it!  As for the shopping, no matter what one ends-up buying, it’s the overall experience that remains with us and ultimately what keeps us coming back.  Joe and Roslyn, as always, you were fantastic at offering the best Fresh Collective experience!  I knew you would be -only the best for my girls.

What’s on YOUR list of ‘needs’ and ‘wants’ this season? Remember that the following clothes are available at Fresh Collective AND at the their new ONLINE SHOP, go have a peek!
xo – Veronica