Style Profile – Shannon Lee Simmons

Name: Shannon Lee Simmons
Occupation: Financial Planner/Founder of The New School of Finance
Age: 30
Lifestyle: Urbanite and secret hippie (shhhh)


Dress: Kabuki Design; Necklaces: burfurtART.

This dress is available online in burgundy and grey.

What’s a typical day like for you? 

Weekday: Get up. Tea immediately. Yoga. Bike to New School HQ on Queen West. See clients throughout the day and nerd out hard about money awesomeness. Then, usually, in the evenings I’m off to do a talk/event/photoshoot/biz shiz etc. Home.

Erryday I’m hustlin’

Weekends: famjam time.


Sweater: Gentle Fawn; Leggings: Spanx, Necklace: Curious Oddities.

This sweater available here in burgundy and grey.
Spanx Essential Leggings here.

What in your life is really important to you? Besides fam/friends (this trumps all the things), meaningful work and a sense of purpose. I have so much passion and need to channel it into meaningful work. I don’t know who I would be if I couldn’t do something I’m passionate about. The thought scares me!

What would you like to be remembered for? Changing the Canadian Financial Planning Industry so every day people can feel excited and empowered about their finances!! Also – red hair.


Dress: Mandala Design.

Shop for this awesome dress here.  It’s also in floral, aqua holes print, navy holes, pink nightlight print and rust nightlight prints.

What role does fashion play in your life? I do talks, videos, presentations, and I see clients on a daily basis. Fashion is important to me because it is a way that I can express myself, my brand, and who I really am in my personal life and my biz.

What do you love about shopping at Fresh Collective? I love that the clothes are clothes I’d wear for work and that I’d also wear out in my personal life. For me that’s key. Something that fits well and fits well in my life is key!

What do you have that you want to promote? I’m launching Canada’s first Personal Finance School Oct 13th, 2015. Online DIY financial courses that are accessible, affordable and AWESOME. I’m so unbelievably excited about it. I think it will change the way Canadians view their finances and empower everyone (not just millionaires) to make GOOD financial decisions. Learning about money and your own finances doesn’t have to suck… Trust.

Is there anything else we should know about you?

I’m a huge nerd. Though, you’ve probably already put that together. 🙂

Where can people find you on social media?

New School: @nschoolfinance (twitter and instagram)

Me: @shanleesimmons (twitter and instagram)



Get the Look for Fall: Tunic and Leggings

new get the look

Why this look rocks:  Comfort and easy style!  So easy to throw on, and easy to accessorize. Having a few tunics and a couple pairs of leggings will make every morning easier as you get into action!

The leggings: Fresh Collective is carrying SPANX Essential leggings and we’re in LOVE with them.  A wide flat panel at the waist holds everything in firmly, and doesn’t dig in to create another line under your top like some other leggings do. The brushed jersey fabric looks great and is comfy all day long.  Order here: SPANX leggings or come into our shops to try them on!

How to accessorize:  Mix up the look with long necklaces, scarves, flats, mid-heels, boots and belts.  Tunics and leggings are very versatile and can be a Sunday brunch look or a fancy out for dinner look.

The tunics: Local Toronto label Desserts and Skirts has been producing best selling tunics for years!  This season, designer Nicole Boudreau has hit a home run with these four gorgeous designs.  Pick up one, or collect them all!  Available in store or online.

Four tunics

Buy them here: Far left (sorry, not available online at this time), second, third, fourth.

All four tunics are available in all locations of Fresh Collective.

The models: The four lovely women above are participating in our 30 Days of Style Profiles.  At Fresh Collective we like to feature women from the community in our clothes to show a variety of “models” that our customers can really relate to.  We hear time and again that our customer really love this type of marketing as it helps them better envisions what they would look like in the outfits as opposed to seeing clothing only on professional models.  Aside from looking AWESOME in our outfits, we want you to feel confident and powerful to get important things done in your life, whether that’s being an amazing mom, running your business, teaching the leaders of tomorrow or all of the above!  That’s why we like to profile what the women of the Style Profile are up to and what they’re passionate about.  Check out more on these four fabulous ladies here:  Joanna, Kara, Rebecca, and Susanna.



Fall “Must Haves”!

Fall “Must Haves” are those pieces that you want to wear everyday.  They add versatility to your wardrobe and just seem to go with everything.  Here are the first of the “Must Haves” we’ve selected for you!

jo slouch wth badge 2

Jo Slouch Top by Mandala Design – In all three stores and online

This top is already a best-seller and we just got it in!  Anyone who knows Mandala’s tops (and many of you own about nine of them, like me!) knows how versatile, comfy and long lasting they are.


must have - hematite shrug 27

Hematite Shrug from Jennifer Fukushima – Available online and in all three stores.

What it’s made of: 100% Merino Wool
How to care for it: Hand Wash Cold, Hang to Dry
Where it’s Made: Made in Toronto
What it feels like: Super comfy fabric, lots of stretch for ease of wear.
How is the ease of fit: Fit is a little loose, great for most figures, sleeves are long and fitted.

must have 1 2

Two Way Cardigan by Brenda Beddome – in all three stores and online.

This is a new improved version of a cardigan we sold out 3 times last year!  The fabric is a cozy sweater knit, and the drape and fit is just perfect.  You’ll want a couple colours in this perfect cardi before it sells out again.

must have 3 2

Higher Power Spanx Shaper – in all three stores, available soon online

If you like having a shaper for those times when you want to be all smoothed out under a clingy dress, this is the one to get. It’s so perfect, we are calling it a “Must-Have!”

spanx leggings must have 2

Spanx Essential Leggings – Only available in stores at this time

These seriously are the essential leggings.  Made by the fabulous Spanx brand, they are all you need for wearing with those fabulous fall tunics, slouchy sweaters and cozy cardis. Holy smokes, with these you are going to be comfy and cute this fall.

Thanks for checking out our current “Must Haves”.  We’ll be adding to the collection each week as new arrivals come in!  Happy fall!

What to Wear Wednesday: Thanksgiving Dinner

What to Wear Wednesday - Thanksgiving Dinner

What to Wear Wednesday – Thanksgiving Dinner by freshcollective 

This weekend is Thanksgiving – a time to spend with the family, drink a little wine, eat a LOT of food and give thanks for all the good things in life (like fashion?).

Patterned Dress: This dress from Mandala is the perfect colour and print for an autumn get-together. (available online now)
Knee-high Boots: Great boots for fall that you can easily dress up or down. The button detailing adds a feminine touch to these black Miz Mooz
Statement Earrings:
 Add some sparkle with a bold piece of statement jewellery like this pair of stunning earrings by Sugar Rush!

I’m really looking forward to heading home and spending some time with my family this weekend, and I certainly have a lot to be thankful for right now! I’m thankful for my family and friends, my amazing job and the wonderful supportive people I get to work with, and for the fabulous opportunities I’ve had lately with my singing. Life is good!

What are you thankful for this year?


Fresh Collective with the girlfriends – FC Ambassador Guest Blog – Veronica Slater

Another fabulous FC Ambassador Guest Blog from the wonderful Veronica Slater! Check her out online here:

Girlfriends.  What would I do without them?  About a week ago we planned a dream day together hoping none of the kids would get sick – they’re notorious for timing.  Anyhow, the Girlfriend’s Gods were with us and yesterday, we executed our plan… boy was it ever fun! First we exercised together (see proof!), then we had lunch, and just before heading to Fresh Collective on Roncesvalles for an afternoon of fun and shopping, we snapped a picture for you.  Meet my girlfriends: Christine and Lori.  I love them to death.
Here’s where the real fun began.  I took them shopping to Fresh Collective – my very first trip with friends as aFC ambassador.  Can you see me glowing?  ‘Cause I am!!!  Let’s have a look at the ‘before’ girlfriend picture.
On our shopping list (cause you always need a list!) we had identified a few basic fall ‘wants’ and a couple of ‘needs’. We also went over what works and doesn’t work so well with their body types and their best colours.  All important things to keep in mind while shopping.

Here’s Christine with a dress by Nude.  We loved the colour and fit on her.  The dress was easily accessorised with a gorgeous flower by Jennifer Morris from Blackjam and a black leather belt.  The Burgundy boots by Miz Mooz looked divine.
Here’s the same fabric in a different style, this dress is by Brenda Beddome.  Also flattering and comfortable.
Here’s Christine wearing our two favourite pieces and the ones she thought she would be wearing most: A dress by Bionic and a dress by Melow.  We all loved both of these looks on her!  They really are perfect pieces for a busy Mom of three, easily paired with leggings and flats, awesome with tights and Miz Mooz boots, chic with flashy accessories and heels. I guess this is what us Busy Bees with capital Bs look for: versatile stylish clothes that feel and look good – and can take consecutive washes too!  Gotta love real clothes for real women!  Christine also purchased beautiful casual grey boots by Miz Mooz to run around in style.


Now here’s Lori with our favourite picks.  A Brenda Beddome top beautifully adorned by a silk flower by Jennifer Morris – Blackjam with the best footless leggings in the world by Spanx and those sexy burgundy ankle boots by Miz Mooz.  I love this look.  As you can see behind her, the dress comes in different colours.  I think she’ll be getting a lot of use out of this piece.

Here are the same leggings and shoes with a different top by Brenda Beddome – clearly made for Lori.  It’s easy to see how this outfit will be taking her from the office, to an afternoon meeting, to a hot date with the hubby, to having a drink with friends – like I’m not going to include myself in such plans!!!  Doesn’t she look great?
We left the store with big smiles on our faces thinking of what a great day we had had and how important it is to make time to reconnect, catch-up and look after ourselves.  Busy Bees are not very good at that but we’re working on it!  As for the shopping, no matter what one ends-up buying, it’s the overall experience that remains with us and ultimately what keeps us coming back.  Joe and Roslyn, as always, you were fantastic at offering the best Fresh Collective experience!  I knew you would be -only the best for my girls.

What’s on YOUR list of ‘needs’ and ‘wants’ this season? Remember that the following clothes are available at Fresh Collective AND at the their new ONLINE SHOP, go have a peek!
xo – Veronica