What to Wear Wednesday: Oscar Party!

What to Wear Wednesday - Oscar Party!

What to Wear Wednesday – Oscar Party! by freshcollective featuring peacock jewelry

The most glamorous night in Hollywood is just around the corner, but why let the celebrities have all the fun? Many people host fancy nights in with friends and family to watch the big show, gaze longingly at the stunning gowns of the evening and cheer on their favourite films!

Wear a gorgeous dress in a classic cut like this new number from Michelle Carey, and pair it with a great pair of heels or wedges (Hush Puppies pictured). Top off your look with some hollywood red lips and your most stunning statement jewellery (necklace by Elementals) and you’re ready to rock the red carpet!

We’ve put together a Pinterest board of fun Oscar party ideas:

Not up for hosting and don’t know any friends having a screening? There are many events popping up at nightclubs and restaurants across the city, including this one at Riverside Public House on Queen St E that I plan to attend in my red carpet finest:oscar party

 

(click the photo for the Facebook Event)

It’s been a great year in film and I’m really excited to see who comes out on top. Personally I’m rooting for Les Miserables – it’s always been one of my favourite musicals and I think they did a stunning job of it – I actually went to see it twice I loved it so much!

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Which film do you hope to see celebrated this Sunday night?

The Swagger Coach: Whoah-oh-oh Jamie’s Crying (with EXCITEMENT!)

swagger coach

Bright, vibrant shades. Swirly, whimsical patterns. The ability to wear shoes without socks. Heck, the ability to wear shoes in general. Spring is a-coming, folks, and I’m super excited to feel wind on my legs and sun on my shoulders again. Will I be that girl dancing like a lunatic in the park in flip-flops and a summer skirt during the first semi-decent weekend in March? Possibly, but consider it my ode to the upcoming season rather than a chemical imbalance inside the ole’ noggin.

I’m a fashion fiend and a tragic over-spender, so any change of season creates a rush inside of me that can only be compared to new love, or possibly a really well-made pasta dish. Your wardrobe is your uniform, and it conveys more about you than you know. Are you fussy with details and accents like trimming and buttons? Are you simple and classic like a well-fitting pair of jeans and a cute tee? Are you a girl-on-the-go in yoga pants and a hoodie? What you wear is the image your project unto the world, and if your outfits start to form a pattern, it begins to tell a bit more about you as a person, your lifestyle, your attitude. Right now, my outfit tells me that I’m the lovechild between the citizens of Pleasantville and Shoshanna from Girls. I’m in a coral pleated dress, a white lace-on-knit cardigan and a matching set of pearl earrings and necklace. Tonight I’ll likely be in skinny jeans, knee-high boots, a long layered necklace and a fitted top, since I’ll be hitting a show at the Hard Rock. The following day, I may not even wear pants since I have no plans other than cleaning my apartment and doing dishes. Oversized t-shirt for the win.

My wardrobe is stylistically diverse, and I keep it that way to prevent myself from falling into the “trend trap”, where it appears as though your entire collection of clothing was supplied by the same fast-fashion retailer. I play with trends, but I’m not a slave to them, and like to keep a hint of retro flair in my outfits to keep things unexpected and playful. I get plenty of inspiration from the lovely ladies I work with and our outstandingly creative, funky customers, and would love to share my top three style-friendly trends for spring with you, primarily so that I’m not the only one hyperventilating about them. Basically, come to my store and flap around like a maniacal bird with me, there’s strength in numbers.

1) OXFORDS – I have always loved oxfords. When I was in high school, I found the most hideous pair of size 7 men’s oxfords in a thrift store, and although I knew I’d likely never get the chance to wear them (they really were decrepit) I had to have them and took them home. I racked my brain trying to find an excuse to break out these bad boys, but alas, it was late summer and they were roughly 5 lbs apiece. That chance didn’t come until early October, when it dawned on me. I collected an oversized blazer, tuxedo pants and a top hat, and a ruffled shirt. I drew two lines from the corners of my mouth to the sides of my chin, and darkened my eyes and eyebrows. I was a haunted ventriloquist dummy for Halloween. Times have changed and the oxfords of this spring are ladylike and classic, rather than boxy and clunky. Plus, with the vintage trend emerging in full-force, the oxford pattern is now found on bags, skirts and even sunglasses. Oh, and these (below) are coming to my store in both black and brown in the upcoming weeks, and are from one of my favourite shoe lines. Pardon me while I take out a line of credit, this season is going to hit me like a ton of bricks.

spring oxford

2) CORAL – Every season I have a colour crush. During the winter season, it was mustard. The one before was emerald and before that (in the summer) I was obsessed with butter yellow. Once every couple of years I fall head over heels with coral, which is (in my opinion) the most universally flattering shade on almost any skin tone, and is the quickest way to liven up a complexion since cream blush. Picking a shade can be a bit tricky, so my best suggestion is the most well-known: Stick out your bottom lip, as though you’re pouting, and the deepest shade of pinky-coral is your best match. This season, orange-based corals are hot, so take that in stride and keep an eye open for those peachy-pinks and grapefruit tones! In store, we’re expecting our best-selling Yoga Jeans in a brand-new shade called Cardinal (vibrant coral) and our year-round essential Paper People tops in a similar shade. We’re also getting the farewell piece from the Fresh Baked Goods collection, the Lauren dress, in coral as well. I wouldn’t suggest wearing them together, per se, but individually these are sure to punch up your wardrobe in a splashy way!

spring coral

3) BELTS – I remember low-rise jeans. I know you do too. Now here’s the dilemma: allow them to shimmy down your hips, or belt them for that exquisite muffin-top look that happens to everyone, regardless of how tight your mid-section is. Belts were things to be hated, and quickly became a staple accessory for the skater crowd of Avril Lavigne wannabes. Then someone in the fashion world sat back on their couch on a night off to watch Grease and said to themselves,”Hmm. Those high-waisted belts sure do create an awesome silhouette.” and suddenly the wide belt was back in fashion. Luckily for us, designers are working in fabrics like elastic, satin and leather for more contemporary versions of throwback styles, and words like “sash belt” and “skinny belt” are commonplace. If you were to walk to your closet right now, you’d find at least five different pieces that could be contemporized or refreshed by adding a belt. Personally (and I know I’m biased here, but you’ve got to see them to understand) I’m absolutely in love with the Susana Erazo belts (carried at Fresh Collective!) which all feature elastic sides, adjustable widths (like a bra strap, they’re unbelievable) and oversized leather-bound buttons as clasps. Her collections also include wide sash belts and skinny classic ones, but the way I see it, the bigger the better! I’ve collected several in classic tones, intense colours and funky combos but my all-time favourite is a whiskey-coloured leather one with two buttons. Love love love.

belts (1)

What are you excited for this spring? Are there any trends which you’re interested in but unsure of how to pull off? Picked up a wicked item but just not sure how to pair it for a modern, stylish effect? I love getting feedback from our fans, so send in your comments and questions! You can reach me at Jamie@freshcollective.com and I’m available for advice, style tips or just to listen to you rant about your terrible ex. Better yet, swing by the Kensington Fresh Collective location and we can do it in person. See you soon friends!

This Weekend at Fresh Collective: Lois Laine, Desserts & Skirts, Michelle Carey!

We’ve got a weekend jam packed with exclusive events in our stores. Not only will you get the chance to meet a designer new to FC, but you’ll get a first look at new spring items from some of  your favourites!

Introducing: Lois Laine

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Born out of the love of earth and beauty, Lois Laine is a contemporary women’s clothing line that is both elegant and playful.  Lois Laine believes that clothing can be beautiful, comfortable, and pleasurable.  We double the pleasure by being ecologically responsible.  What could feel
better than a beautiful, timeless garment made from sustainable fabric?
We want our customers to feel good in every way.

 

Creator, Lois (Elaine) Van Koughnet has a background in
both theatrical costume and interior design who showcases the influence of historical shapes as well as architectural lines in her garments.  Lois is also a nature lover with a deep connection to the natural world drawing inspiration from
seasonal energies as well as animal and plant forms.

Meet the designer and shop Lois Laine at Fresh Collective Roncesvalles this Saturday and Sunday from 1pm-5pm as she hosts a special guest trunk show! 

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Spring Preview: Desserts & Skirts / Michelle Carey

Our Queen St store is also full of fun this weekend, as designers Nicole Boudreau and Michelle Carey will be on-hand to show of new spring designs AND sell off past season’s stock at great prices!

Desserts & Skirts - Spring 2013

Desserts & Skirts – Spring 2013

MC Amy pink front

Michelle Carey – Spring 2013

Both designers will be in store Friday, Saturday and Sunday from 1pm-5pm. Stop in, say hello, and grab something special for yourself!

As always, keep an eye on the FC EVENT CALENDAR for upcoming events, sales and trunk shows!

 

What to Wear Wednesday – Happy GALentine’s Day!

“What’s Galentine’s Day? Oh it’s only the best day of the year! Every February 13th my lady friends and I leave our husbands and our boyfriends at home and we just kick it – breakfast style. Ladies celebrating ladies. It’s like Lilith Fair… minus the angst… plus fritattas.”
– Leslie Knope (Amy Poehler), Parks and Recreation

 

We are ALL about ladies celebrating ladies and so – we at FC are totally taking on the Parks and Rec way of life! HAPPY GALentine’s DAY!
What to Wear Wednesday - Happy Galentine's Day!

What to Wear Wednesday – Happy Galentine’s Day! by freshcollective featuring cardigans

Sooooo the perfect Galentine’s Day outfit? It mixes comfort and a little sass! Wear your favourite pair of comfy black Yoga jeans with a brand new Kollontai tunic (just arrived THIS WEEK!). This tunic is flirty and romantic, but still manages to be casual over jeans and paired with sweet Chaste Skimmer flats from Hush Puppies (also brand new)! Toss a Mandala cardigan over top to keep warm and you’re ready for a night out (or in) with your best gal pals!

Unsure of what to do for Galentine’s? Why not grab a girlfriend and bring her down to Fresh Collective Queen St tonight at 7:30 – You’ll have a blast shopping with our style coaches, seeing our new spring arrivals and meeting even more great gals!

Even more fun: We’re GIVING AWAY 2 pieces from the Kollontai spring collection!

Click the photo below for event details and to RSVP!

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Guest Blog: Style Coach Liz Parker on how to ReFRESH your Spring Wardrobe!

We’re excited to have the stylish, spirited and oh-so-fun Liz Parker with us tomorrow night for our ReFRESH YOUR WARDROBE event at our Queen Street store tomorrow night! 

Read on to get to know Liz a bit better and find out more about this fun event and the insight she’ll be sharing!
liz guest

I’m quite excited by the event coming up with Fresh Collective on Wednesday night.  What I love about fashion is it’s an instant, daily, obvious way to express yourself.  For some people, fashion is pure instinct and talent; for others, it takes a bit of work figuring out what works and their bodies types, and why.

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Once you get the basics down – which is learning what fits your body – you can build from there.  Start with the basic in your wardrobe (little black dress, jeans, tops) and then build on that (experimenting with colour, prints, accessories, shoes).
I follow the fashion trends as a hobby and obsession.  I remember Estee Lauder’s perfume “Beautiful” featuring Pauliza Porizkova as a bride in the 90s, following the sexually charged “Obsession” ads by Calvin Klein, which were less acceptable in the wake of the then AIDS crisis of the late 80s.  I remember when cargo pants became the rage in the early 00s … because of the war in Iraq.  It became trendy to resemble the troops.  Fashion reflects both our times, as well as you, and where you’re at.
I’ll be chatting about some of the trends we can actually wear.


1)  Black and White (yay!  Don’t we all have a pair of black pants and a white top?).  It doesn’t have to be boring; I’ll show you how to add a pop of colour to freshen up your outfit.

1Black and white

2) Prints (don’t be afraid of prints.  I’ll wear them on my pants, but if that’s scary, then I’ll show you how to ease into this trend)
2Prints
3) Flats and low heels (THANK GOD.  I hate high heels.) Please note: flats does not mean “baked potato” shoes.  You can be quite stylish in practical shoes.
3Flats
4) What do I wear with jeans? I’m hearing that a lot of you come into the store asking this.  I’ll bring in a pair of jeans and show you how I wear ’em.  I love a fashion challenge, and helping any person of any body type find the right fit and feel really good about his or her outfit.
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I look forward to seeing you there!
xo – LP


Meet Liz at Fresh Collective Queen St TOMORROW NIGHT for our ReFRESH Your Wardrobe Event. Click here to learn more and RSVP!


Spring 2013 Trend Report

On a cold winter day, it seems like spring is an impossible distance away, but I assure you, it’s coming sooner than you think – especially to stores! We have new spring product on it’s way as soon as next week!

Warm up your day by getting excited about spring fashion… Here are a few trends to look out for:

Spring 2013 Trends - B&W/Bold Stripes

Spring 2013 Trends – B&W/Bold Stripes by freshcollective on Polyvore

These two trends go wonderfully hand in hand. Big, bold stripes made their way across the runway for spring, vertical, horizontal, paneled, all over! Black and white appeared over and over as well in polka dots, blocking, geoprints and of course, stripes. Classic cuts keep the modern prints demure.

Spring 2013 - Light & Bright

Spring 2013 – Light & Bright by freshcollective on Polyvore

Ahhh the best part about spring fashion, brightening up your days with sweet spring colours! This season is full of bright nectarines, yellows and emeralds (the Pantone colour of the year). Check out this year’s spring colour palette from Pantone:
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Spring 2013 trends - globetrotting glam

Spring 2013 trends – globetrotting glam by freshcollective on Polyvore

While the geoprints that dominated last year still remain, a new print trend emerged on the spring runways. Gorgeous Eastern and African inspired textiles and prints graced the catwalks. Whether layered or paired with basics this trend is a fun way to add some excitement and playfulness to your wardrobe!