Fresh Awards: Nominations Now Open!

fresh award update

It’s award season! The glamorous stars of the silver screen will be gathering in Hollywood this Sunday for the Academy Awards, but here in Toronto, we want to celebrate some of the stars a little closer to home.

Over the next few weeks we want to celebrate the women in your life; the ones that inspire you, support you, move you and are special to you!

Email us 200-500 words about this fanastic woman, tell us why she deserves to be the winner of a Fresh Award! What makes her so amazing? 3 of these wonderful women will win a Fresh Collective wardrobe makeover style consultation ($100 value) and a lovely necklace from TANK jewellery!*

Our winners will win one of these beautiful TANK necklaces!

Our winners will win one of these beautiful TANK necklaces!


– send your nomination to media @ freshcollective . com – include your full name, email address and phone number, as well as a photo of your nominee and 200-500 words about why you’d like to nominate them!  (deadline: Friday February 22nd at 6pm)

– Nominees will be posted to the Fresh Collective Facebook Page on Wednesday February 27th. people can vote by liking the photo/description of their favourite nominee (share this with your friends and social networks to help your nominee win the race!) (voting closes: Tuesday March 5th at 6pm)

– Our 3 lucky winners will be announced and featured in a special blog post and across social media on International Women’s Day – Friday March 8th.


*The CONTEST is open to legal residents of Canada (except Quebec), 18 years of age and older, except for employees or contractors of Fresh Collective and immediate families of or anyone living with any employee or contractor of Fresh Collective. The CONTEST is void where prohibited by law. Contestants who reside in areas where the CONTEST is prohibited by law may participate in the CONTEST but will be ineligible for the prizes. Facsimiles and illegible entries are not acceptable. Chances of winning depend on the total number of eligible entries received.

All entries must be received during the Contest Period.

This CONTEST is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter, Instagram or Pinterest. By participating, you hereby release and hold harmless Facebook, Twitter, Instagram and Pinterest from any and all liability associated with this promotion.

Fresh Collective and/or its representatives reserve the right at any time and at its sole option to: (a) place reasonable restrictions on the availability or any aspect of the prize; or (b) substitute the prize or any aspect of the prize for any reason so long as a prize or aspect of the prize of comparable price is substituted.

All prizes will be available for pick up at the store location of the winners choice, the day after the winner has been drawn. The winner will be contacted via email or telephone to arrange pick up of the prize. Shipping of the prizes is at the winners own responsibility. The Wardrobe Makeover prize is only redeemable by the contest winner in a Fresh Collective store.

None of Fresh Collective, Its designers and any partners, shareholders, affiliates, directors, officers, employees, franchisees makes any express or implied warranties of any kind with respect to safety, or performance, of the prize.

PROMOTIONS AND PUBLICATIONS OF SUBMISSIONS: CONTEST winners agree to provide Fresh Collective with contact information including full name, e-mail address and phone number. Winners’ names and any submitted photographs will appear on the Fresh Collective website and all Fresh Collective associated social media outlets (Facebook, Twitter, Instagram and Pinterest). Fresh Collective reserves the non-exclusive right to publish any entry and/or use any entry in promotional material.

FASHION FALL 2012 – FC Ambassador Guest Blog – Adaline

Here’s another FC Ambassador Guest Blog by the gorgeous and talented ADALINE. Check out her site and listen to her music at

I have been known to wear a sparkly dress or two.  In fact, I get teased about it often…strangely enough, mostly by my male friends.  ”So, see you Saturday night?  Are you going to be wearing one of those ridiculous sparkly things?”  My theory is that they are secretly jealous since the truth is the “craziest” thing they have ever worn is a pink tie.  I actually have photographic proof of the male envy of my wardrobe here…

…I should note that at least 3 of my male friends also wore this dress on the same evening. I think I’ve made my point.

So, when Fresh Collective asked me to be an FC Ambassador, I was very excited to indulge in my un-sequinned side.  Fresh Collective is a boutique company that showcases clothing and jewelry by local Toronto designers.  Often the fabrics are organic or even reclaimed making them one of a kind.  I was lucky enough to go to the store a few weeks ago and meet a lot of the designers.  It was such an amazing experience to try on a piece of clothing with the designer standing beside you.  Fresh Collective asked me to come in today and try on some of their fall pieces and give you a little preview of some of my favourite looks.  Below are some of my picks and the names of the designers

First, I love this cozy vest from Paper People Clothing. The vest is made of reclaimed fabrics!

This mustard dress which is one of my favourite fall colour choices is by Bionic (Mark Foreman).  I often find I gravitate towards his designs.  He makes sassy, casual dresses that seem to cling in all the right places, if you know what I mean…Thanks Mark!

Wrap dress is also a Bionic design.

The designer who I would say stole the show for me today was Brenda Beddome.  I hadn’t tried on any of her clothing until today but I fell for this scoop neck “tunic”, that of course is a dress on me (5’3, sheesh). I’m hoping I’ll get to wear it at some point during the West Coast Music Awards in Regina in a couple of weeks. Please also note my hand on waist model pose. I practiced that especially for you.

Here is another Brenda Beddome dress and a necklace by Tank!

Finally, accesories.  Fresh Collective has some very cute pieces of jewelry – I could have done an entire post on accessories.  Here are a few select pieces.

Matchy-matchy isn’t always cool but here I think it works. I adore Curious Oddities (Kat Shura) designs. Simple, tasteful pieces that have vintage flare.


This awesome cuff and necklace are by Odd Bird (Tara Campbell).

And finally…I promised I wouldn’t spend money but got a major crush on these Hush Puppies that have a bit of a Fluevog-esque look.  I didn’t even flirt with them.  I just took them home.

Thanks for joining me on my fall fashion extravaganza!  And thanks to Fresh Collective for once again letting me come in and destroy your dressing room.  If you like any of these pieces and want to support these Toronto designers, swing by Fresh Collective – they have three locations – 692 Queen Street West, 274 Augusta, and 401 Roncesvalles

…and how cute that they put pictures of the designers on their walls?  Cute!

xo – Adaline