Fresh Collective Style Profile – Shelley Yu

Shelley Yu and I first met in 2011.  We had a meeting to discuss her selling her line, Kabuki, with us in our new Roncesvalles store.  She impressed me in many ways; her craftsmanship was impeccable, her drive and passion for what she does was clear and her willingness to learn and adapt showed me that she was going to be very successful as a designer.

Shelley has put her heart and soul into developing her line with us.  She spends time in the store to get to know what the customers are looking for.  She is open to feedback and ready to adapt, and she is always surprising me with how beautiful and marketable each new season is in her line Kabuki.

I am proud to have Shelley’s line in our stores, and impressed to see how much she has grown as a designer and as a businessperson in the 3 short years I’ve known her.  She is always an inspiration to me.
Laura-Jean – founder and CEO of Fresh Collective

Name: Shelley Yu
Occupation: Clothing Designer – Kabuki
Age: 44
Lifestyle: free, sometimes excited, sometimes quiet


Style Coach Notes: I love the subtle fishtail curve of this dress – it creates a very elegant shape. The top is very versatile – it looks professional paired with slacks or a skirt, but looks great with a pair of boyfriend jeans too! (Reggie Top/Reggie Skirt – Kabuki – available in purple/navy/teal – $139/$98; Necklace: Ch-ch-chains – BurfurART bracelet plus extender $45 + $12;  Bracelet- Ch-Ch-Chains BurfurART $45;  Shoes- Lonna T-bar – Hush Puppies $100  )

What’s a typical day like for you?  I had never worked out at all until I discovered yoga two months ago – I think I finally found the right exercise for me! Now I start my day with 30 minutes of yoga before I start tackling any work left from the day before. That, or I decide what to eat for the day (eating is our family’s common hobby)! On nice days I really enjoy spending time in my backyard. Continue reading

The Swagger Coach: Come Wandering With Me

swagger coach
I love people-watching. I also love wandering aimlessly. If you combine the two, you get my typical weekend activity, which is wandering around a cool area, taking in the sights and sounds and enjoying what my city has to offer. You guys know that I love my city to bits, but it’s not just for the sake of local loyalty. I truly think my city is a groovy place to be with zillions of cool neighbourhoods and communities to explore! The weather has finally become reasonable (seriously, thirty-six degree weather, what were you thinking?) so I’ll be back to scampering around the city and enjoying every minute of it. I’ve come to be more attached to certain areas than others, possibly due to me being a creature of habit and revisiting some quite often, so I wanted to share my favourite places with you guys this week. If you happen to be there at the same time, say hi!

Toronto Island – 
Getting over there by ferry can be a bittersweet experience. The beautiful breeze, the fresh air and the lovely view can be momentarily soured by the overwhelming shriek of children, and the even more overwhelming shriek of their parents as they beg them not to toss their toys and bottles overboard. That being said, once the ferry docks, a whole new world opens up. They have a charmingly tame amusement park geared towards children, or ride-o-phobes like me. You can perch on the gondola ride as it carries you over the park, pet furry beasts at the petting zoo (watch out for the goats though, they’re not there to make friends), pedal your way along the paths in a manually-powered retro-style golf cart, or sit at one of the many patio restaurants which overlook the ponds and lake. My personal favourite hideaway spot is a bit further into the Island though. If you arrive at the Centerville port, and travel east along the main path you come across a series of small, abandoned beaches with lovely rocks scattered about. A few minutes further, there is a lovely dock which is PERFECT for achieving that cottagey-relaxed vibe without having to pack up the van and haul the crew into the middle of the wilderness. I never see anyone around those beaches, and they’re a lovely and semi-private place which is great for photography, allowing your group to gallop around without being crammed in with the crowd, or even picnic dinners for two as the sun sets. Love!

Fern and I love visiting the beaches here for their beautiful view and secluded beaches. So romantic and pretty!

Kensington Market – 
I’m a bohemian at heart. There will always be a small part of me that wants to toss my phone off a bridge and spend the afternoon banging a tambourine and dancing in the sunshine. Luckily for me, I work in the heart of one of the coolest communities in Toronto. Kensington Market was originally home to refugees, activists, and other social and political rebels who made their homes within this accepting, inclusive community of cool cats. At any given time you can find folks in groups playing music in the park, strangers bonding over vegan cupcakes, and friends poring over old-school vinyls and leather bags from the seventies. The market often smells AMAZING, with the mixture of freshly baked goods and incense dancing up my nose, and the people filling the streets are funky, eclectic and colourful! My parents knew the neighbourhood well – they snuck away from their high school which was just up the street, and dined on the diverse cuisine sold out of independent eateries and trailers, long before I was born! I love spending time in the market, even on my days off, because there is always something to be seen or heard, and new faces to smile at every single day. This neighbourhood is alive and vibrant, and I call it home!

I love my funky, fabulous hood!

Queen Street West – 
This neighbourhood is one which I hope maintains its independence, as it was once known as the hub of up-and-coming fashion and edgy, unique businesses. Over the last few years, quite a few larger corporations have set up shop along the street, but many of the original businesses, and some new fun ones, have made their homes there too. Queen West boasts some of the quirkiest shops, the most progressive salons and the most delicious eateries in the city. The neighbourhood prides itself on the individuality of each and every store, and you can bet you’ll come across some pretty unique things (like Fresh Collective!). Its also a great place to bring your out-of-town friends to, as it truly has something for everyone. I typically walk eastward along Queen west until I hit Nathan Phillips Square, then stop for ice cream and a short bout of people-watching. Its high-energy, high-traffic and high-impact, but its a community unlike any other and it has a lot to be proud of!
Queen St West is such an awesome part of the city. Awesome shopping and sexy, fashionable people everywhere!

What are some of your favourite areas of the city? I’m always looking forward to exploring new places in the city and fun new neighbourhoods! The first three readers to list THEIR top three places to visit will win a complimentary Wardrobe Makeover!

The Swagger Coach: LOUD AND PROUD! The Canada Day/Pride Weekend Experience!

swagger coach

Pride conjures up a lot of images. Well, I mean it IS one of the Deadly Sins. I’m humbled by many awesome things in my life, but for this weekend, I’ll toot my City’s (and country’s) horn. That’s right, folks, I’m proud to be a Canadian living in Toronto, free to love and free to be! I’ll be celebrating this week with all of my Canadian and LGBTQ friends! This weekend will be one of the most fun and memorable weekends, as far as cool stuff going on in Toronto, so I’ll share what I’ll be up to and hope to see you all there!

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FC on Stage: David Bowie Tribute at The Piston

David Bowie… He’s an icon of music and style, a chameleon, a boundary pusher, and one of my favourite humans of all time. Don’t believe me? This is my back:
 Yup, that’s a portrait of my beloved Bowie – my very first tattoo at age 18 (subtlety is not my strong suit).

Needless to say, when I heard that The Piston (one of my favourite bars) was putting together a tribute night, I jumped at the chance to pay homage.

David Bowie - Style Icon

Bowie has never been shy when it comes to fashion. Through the years he’s experimented and evolved, always an influential character in the world of style. He also happened to marry a supermodel, and makes up one half of one of the most stylish couples ever with wife Iman.
 Yesterday I stopped by FC Kensington to find the perfect Bowie tribute outfit… and sure enough I found this fabulous dress by Paper People Clothing that when paired with chandelier earrings and platform wedge boots, totally channeled a bit of 70’s spaced-out Ziggy Stardust style!
The bright orange reminded me so much of Bowie’s hair in the 70’s that I knew the minute I saw it I’d found the one. Made of repurposed wool, it was cozy, comfy and one of a kind.
I had such a great time singing a couple of my very favourite Bowie songs and seeing other awesome musicians pay tribute. A stellar dress for a stellar night!


City-Wide Pride

After a grueling 24 hours of flight delays, missed connections, re-bookings, lost luggage and no sleep I have finally arrived home from my birthday trip. As we hit the Gardiner Expressway and the city came into sight I couldn’t help but feel a wave of adoration. Oh Toronto, I missed you a little bit.

Seeing that sight for sore eyes also reminded me of an absolutely darling fall piece from Fresh Baked Goods that happens to feature that very same vision!

This adorable a-line skirt from the original Fresh Collective design team features an embroidered Toronto skyline – a whimsical way to show your love for the city!

I love to travel and I always go on about how I long to live elsewhere, but when it comes down to it, Toronto has a huge hold on my heart. It’s a city of personality, diversity, great local music and arts scene and so much more!

I must say, I’m happy to be home.