What to Wear Wednesday – Happy GALentine’s Day!

“What’s Galentine’s Day? Oh it’s only the best day of the year! Every February 13th my lady friends and I leave our husbands and our boyfriends at home and we just kick it – breakfast style. Ladies celebrating ladies. It’s like Lilith Fair… minus the angst… plus fritattas.”
– Leslie Knope (Amy Poehler), Parks and Recreation


We are ALL about ladies celebrating ladies and so – we at FC are totally taking on the Parks and Rec way of life! HAPPY GALentine’s DAY!
What to Wear Wednesday - Happy Galentine's Day!

What to Wear Wednesday – Happy Galentine’s Day! by freshcollective featuring cardigans

Sooooo the perfect Galentine’s Day outfit? It mixes comfort and a little sass! Wear your favourite pair of comfy black Yoga jeans with a brand new Kollontai tunic (just arrived THIS WEEK!). This tunic is flirty and romantic, but still manages to be casual over jeans and paired with sweet Chaste Skimmer flats from Hush Puppies (also brand new)! Toss a Mandala cardigan over top to keep warm and you’re ready for a night out (or in) with your best gal pals!

Unsure of what to do for Galentine’s? Why not grab a girlfriend and bring her down to Fresh Collective Queen St tonight at 7:30 – You’ll have a blast shopping with our style coaches, seeing our new spring arrivals and meeting even more great gals!

Even more fun: We’re GIVING AWAY 2 pieces from the Kollontai spring collection!

Click the photo below for event details and to RSVP!


All You Need is Love… and a little sparkle…

Valentines Day is around the corner, and Fresh Collective has you covered with beautiful love-themed jewellery and accessories (maybe you want to accidentally leave this blog post open on your significant others’ computer? hint hint)! Whether you’re seeking a gift for a special someone in your life, or a little something sweet for yourself, we’ve got the goods – handcrafted by local designers and made with LOVE!

apa necklace

Sterling silver heart necklace – handmade by Andrea Apa (Apa Designs) – $42


Hand-beaded bracelet from BlackJam: Objects of Designed Happenstance – $50 (take an additional 20% off now!)

curious roses

Rose pendant and stud earrings from Curious Oddities – Necklace: $25, Earrings: $16  (available in multiple colours!)


Rose Quartz statement necklace from Elementals Jewellery – $169

sailor earrings

Sterling Silver rose earrings from new FC addition Sailor Girl Jewellery – Only $20!

Which of these stunning pieces do you hope finds it’s way to you this February 14th? See more great Valentine’s jewellery on the FC Facebook Page!

The Swagger Coach: A Day By Any Other Word Would Be As Sweet…

swagger coach

Its a-coming, folks. Yup, in fact it’s less than a week away.

At this moment, people all across our great city (country, planet, etc) are calling in reservations to romantic restaurants, torrenting Boyz 2 Men albums and hitting Ikea for an assortment of matching-by-mismatching candles to scatter around bathtubs alongside rose petals, fluffy towels and champagne flutes. Or maybe you’re like me and you’re highly considering watching 500 Days of Summer for the six hundred and fortieth time after a bountiful dinner at the semi-lame Italian restaurant me and Fern had our very first date at. But not at OUR restaurant, that would be weird. Get your own restaurant.


Unintentional, but irresistible to post.

At the very same moment, there are teenagers sobbing to Taylor Swift and Demi Lovato songs, the two most insightful and sage victims of love of our times. Modern day Cyrano De Bergeracs, you know. Lamenting from afar. There are freshly single lovers poring over Facebook (and Linkedin and Twitter and the most poetically artistic and heartwrenching of all, Instagram) for any proof that their exes are living miserable, restless lives without them.

Basically, Valentine’s Day is a touchy area for most people. Its a polarizing day and one of the best examples of putting the horse before the cart I know of.

What does Valentines day represent? Is it a day to celebrate the love and romance in our lives, or is it a day to recognize the concept of romance in general?  I’ve been on both sides of the fence, personally. The last four years of my life have provided me with a guaranteed date and plans for the Big Day (thanks, LTR/engagement!) but before that I was excited for the day to come whether I was single or not. Then again, I’ve always been the kind to get a bit excited over “special days” (come to my store around Easter, you’ll likely find me in pastels and wearing bunny ears) and I’ve even been known to make themed playlists for my iPod based on the time of year (right now there’s a lot of She and Him, Neil Sedaka and Lucky Soul, in case you’re wondering). I’ve never been the kind to get upset about being single on V-Day, and have actually gone out of my way to break up with Mr. Right Now before the day to alleviate stress, emotional pressure or lofty romanticized portrayals of our relationship. In fact, one of my favourite Valentine’s was spent watching The Notebook (while it was still in theater) with my bestie at the time (a very openly gay fella) and being able to sit through (cry through) the entire thing while not having to worry if my lip gloss was too sticky, or if I should turn my hand upwards on the arm rest, just in case.

So many of us lust after romance itself, but are so willing to forgo the things that create romance, like true chemistry and compatibility. We romanticize romance so much, that it completely escapes us. Those who place such high expectations on the day are so much more likely to be let down, as their attention is focused on hitting all the points of a “perfect” date that they overlook the forest for the trees. They don’t see the cute subtle hints which make themselves apparent through the experience because they’re watching for epic, sweeping gestures like a bushel of roses or a theatrical flourish while pulling out their chair in true gentlemanly fashion.

We’ve focused our energy and expectations on a single day, smack in the middle of February (when the weather is always terrible, I may add) and many of us allow it to conjure such emotion, whether in favour of the sentiment behind the day, or not. My friends are divided almost equally. Refreshingly, the majority of those who are excited for the day are males, either in relationships or going on dates, and most seem genuinely enthused to participate in the return of chivalry and romance and all the pageantry which comes with the territory. Also refreshingly, most of the “oh yuck” crowd are my female friends, many also in relationships, but less excited about isolating one single day to celebrate their love, opting for a more modern view on what romance is. Amen to that.


This is how he proposed. It was at the bottom of a stack of photos, organized by year. I screamed like a 14 year old at a Justin Bieber concert.

Today is my 4-year anniversary with Fern. For years before this we were best friends, and would be there to support each other through our own struggles with our respective significant others. We’re romantic, geeky, and love “love”, so the next week will be one full of adorableness. We’ll be indulging in all of the sappiness which comes with this time of year, but more in honour of OUR special day, not Valentines Day. I hope that everyone can spend the day (and every other day, really) in the arms of someone they love, but realistically, there will be days when that won’t happen. There may be weeks, months, or maybe even a few years. During these times its important to allow romance into our lives, even if its ourselves we’re doting on. We shouldn’t need to wait for someone else to romance us, or spoil us or adore us, we should be totally comfortable providing this service to ourselves. Treat yourself to something luxurious, whether that be a mani-pedi for the overworked and under appreciated mom, a long bubble bath for the stressed-out student or a night of doing absolutely nothing but reading a good book. Or maybe reading a paperback version of The Notebook. It’ll be a couple of hours of your life and you’ll be able to say you at least READ your daily dose of sappy pop lit. What I’m trying to say is, there’s always a reason to ogle Ryan Gosling, or mind-ogle Ryan Gosling.


Friday afternoon treat. You’re welcome.

So, friends, what are your plans for Valentine’s Day? Which side of the fence do you sit on? Is this a day you’re anticipating? Dreading? Let me hear it!

Have a marvelous week, everyone. May your Valentine’s (celebrated or not) bring you much love from your partner, friends or yourself (the best love of all) and may you enjoy the most luxurious bath/dinner/spa treatment/shopping spree/massage/date simply because you deserve it!


Photobooth photos are extra-cute, all the time.

Something Sweet and Special from Elementals Jewellery!

Custom Bracelets from Elementals Jewellery!Kelly Kan, the fabulous talent behind Elementals Jewellery has something special planned this month! February 8th & 9th at Fresh Collective Queen St, Kelly will be offering customization on her bangles (pictured below) and plain tag bracelets (same as pictured above, but without the raw diamonds). These stunning pieces can be customized on the spot with your name/message!
SONY DSC Plain Tag Bracelets will be $59.00 +tax, bangles will be $79.00 +tax, and Kelly will even be waiving her usual customization fee so those prices are all inclusive! 

Get to know Kelly a bit better with this Q&A:

How long have you been designing/where did you get your start?

I guess you can say Jewellery Design is in my blood. My family have been in the fine jewellery business for three generations. I was given my first kit with plastic beads at three, I think. Growing up, I never bought any of my friends Christmas or Birthday presents- everyone always got handmade necklaces or bracelets. I spent a lot of time with friendship-bracelets-in-progress pinned to my jeans as an early teen. 

Where did you find your inspiration for this collection?
I have always loved mixing textures, high-lows and design influences. My signature piece for Spring/Summer 2013 is a perfect example of the aesthetics that I love- It’s a very classically crafted double strand of Swarovski pearls, with a beautiful Art-Deco inspired clasp – but the pearls are this delicious matte neon pink.
If you could dress any celebrity who would it be?
I would love to see my jewellery on Local Torontonians! Off  the top of my head – Sarah Polley, Meaghan Rath and Anna Silk. 
What is the most rewarding part about having your own line? I get to pour my creativity into my very own vision. I don’t need to answer to anyone else’s design mandates except my own and my client’s. It’s one of the hardest jobs I should imagine, but also the most fulfilling. The learning curve is steep. 

What has been the best part of your Fresh Collective journey thus far?
Working for yourself is lonely- I hide in my basement all day!  Being part of the Collective puts me back into a community of like minded, talented people. 
Co-hosting this Queen St Trunk Show will be the awesome Jessie Tucker Lyzwa of Sugar Rush – another one of our fab jewellery designers! Jessie will be unveiling new pieces from her spring line as well as offering 40% off her Fall/Winter line!
The Elementals/Sugar Rush Trunk Show runs from 1pm-5pm Friday, Saturday, Sunday (Feb 8, 9, 10). See our EVENTS CALENDAR for more up and coming Trunk Shows and Events.