Introducing… Veronica Slater – 2012 FC Ambassador :: @Veronica_VSp :: Veronica on Facebook

Life has taken me from my native Buenos Aires, to Montréal in la belle Province, to the wonderful place I now call home: The Roncesvalles Village, Toronto. Diversity is my language expressed variously in English, French and Spanish – sometimes consecutively, often in a curious and crazy ménange à trois. My three cultures shape and colour my life, so any given day will start with a cup of mate cocido, followed by a mid-morning café au lait, I’ll tape a radio broadcast en français, write a blog post in English, help my youngest daughter with her dictée, then have dinner à deux with my English-speaking husband. And it’s nada for me. Simply ‘Normal’, ironically being one of those words that remain identical in my three languages.
After spending a thoroughly fulfilling 10 years as an elementary French Immersion teacher while juggling the demands of three young children (now we have 4), I decided to follow my passion for finding ways to live and consume better. It was so much fun, I started writing a blog sharing my crazy – yet practical Latina way of coping with family life, finding joy in every day and some tips and tricks on everything from celebrating special occasions to tracking the latest trends and products to my vintage purse collection, and just about everything in between- including style. Before I knew it, I became a lifestyle contributor to the CBC radio show ‘Boréal Express’ and a regular contributor to the show ‘RelieF’ airing on TFO. To date, each of my professional appearances have had one thing in common: every single outfit I wore has not only been designed but made locally and available at Fresh Collective – and I’ve told the world! This makes me very proud, ‘living better’ is often synonym of supporting local talent and…Did I mention how good they make me look? Well, they do!

I think it’s fair to say the experience at FC has enriched my sense of style and my life in general by gaining many new dear friends among staff and designers. I have concluded that the absolute best part of wearing local fashion is the story behind each piece, and how I feel connected to it. Suddenly, I’m not just wearing a beautiful dress by The Blushing Maple, I’m wearing the product of hours of careful hand-picked knits and fabrics not so interesting on their own but gorgeous when sustainable fashion and designer Marnie Kramer brings them together. I also value the general experience I am left with when I leave any of the three stores, in particular the one closest to my heart, the Roncy location. I’ve never met a woman in my community that feels differently, a sure sign FC is quickly becoming a staple in our hood!

You’ve probably guessed by now that I am absolutely thrilled to be able to continue promoting FC, The Blushing Maple, and the many other designers part of this wonderful circle by continuing to wear, blog and brag (why, yes that too!) during the next few months as a Fresh Collective Ambassador.

Favourite Toronto Hang Out:
Anywhere along Roncesvalles Avenue

Torontonian You Admire:
I absolutely adore Frank Gehry, I dream of seeing the Guggenheim Museum in Bilbao (Basque Country and home to my ancestors) in Spain, and the dancing house in Prague is also on my bucket list.

Favourite Local Music:
What’s playing at The Local or Gate 403 this week?

Best Coffee in the City:
When I want to treat myself to a good coffee I go to LIT but my number one drink is Mate (pronounced maté), nothing beats the taste of home.

Anything else you’d like to share?:
Styling a daily outfit is something I love doing. It helps me think about the day ahead, visualize what I want to accomplish and feel good. I like knowing that no matter how preoccupied I might be, it’s not the first thing people see. Whether I’m looking for comfort, warmth on a cold day or the practicality needed to play with my kids at the park, I know how to create the perfect combo for myself – or anyone needing help!

Ambassador Mix Tape: