Become a FC Ambassador!

Fresh Collective is here because of all the wonderful people who join us on our journey – designers, staff, fans and customers. It’s important to us to be part of the community, spreading joy and beauty through what we do in many ways.
We’re looking for a few good women to help spread the word about what’s fabulous at Fresh Collective. Your mission, should you choose to accept it, will be to join the inner circle at Fresh Collective. You’ll get first glimpse at our clothing each season, get products to review, and you’ll be treated like a Fresh Collective VIP with photo shoots, product samples, invites to special events (ours and other people’s too!).

In return, we ask that you share the good word about what you have experienced through our FC Ambassador program. Rant and/or rave about the product we’ve provided you, share the experiences you’ve had with us on your social media channels (and ours) and help us spread the good word. Phew, being a social butterfly is hard work!

If you’re interested in being a 2013 FC Ambassador, click here and tell us why!
Also, meet our current FC Ambassadors here.


FC Event – Bullfrog Power Party Snaps

We got our fab party snaps back from our great event photographer! Check out the great fun we all had at last weeks Bullfrog Power event at the Roncesvalles store!

Special thanks to:
Ashlea Wessel (our fantastic and talented photographer)
Steamwhistle (for the delicious beer)
Hidden Bench (for the equally delicious wine)
Sweetpea’s (for the beautiful flower arrangements)
Rowe Farms (for the tasty treats)
Glory Hole Doughnuts (for the surprise snacks)

And to our amazing designers, FC ambassadors and store staff for filling the Roncesvalles location with fabulous people! We’re so proud to be Bullfrog Powered!

Fresh Collective Bullfrog Event via Twitter!

Last night we played host to a fantastic event celebrating our new partnership with Bullfrog Power! We had an amazing turnout of FC Ambassadors, Staff, Designers, new friends and the wonderful staff of Bullfrog. We had a wonderful evening and are so unbelievably proud to have all 3 FC locations powered by Bullfrog!

Thank you to everyone that came out to share this evening with us! If you weren’t there you can relive it through the wonderful Twitterverse:

More fantastic images to come!

Experience the fabulous Bullfrog Power event at Fresh Collective Roncesvalles on September 27th through the fabulous eyes of twitter…

Introducing… Veronica Slater – 2012 FC Ambassador :: @Veronica_VSp :: Veronica on Facebook

Life has taken me from my native Buenos Aires, to Montréal in la belle Province, to the wonderful place I now call home: The Roncesvalles Village, Toronto. Diversity is my language expressed variously in English, French and Spanish – sometimes consecutively, often in a curious and crazy ménange à trois. My three cultures shape and colour my life, so any given day will start with a cup of mate cocido, followed by a mid-morning café au lait, I’ll tape a radio broadcast en français, write a blog post in English, help my youngest daughter with her dictée, then have dinner à deux with my English-speaking husband. And it’s nada for me. Simply ‘Normal’, ironically being one of those words that remain identical in my three languages.
After spending a thoroughly fulfilling 10 years as an elementary French Immersion teacher while juggling the demands of three young children (now we have 4), I decided to follow my passion for finding ways to live and consume better. It was so much fun, I started writing a blog sharing my crazy – yet practical Latina way of coping with family life, finding joy in every day and some tips and tricks on everything from celebrating special occasions to tracking the latest trends and products to my vintage purse collection, and just about everything in between- including style. Before I knew it, I became a lifestyle contributor to the CBC radio show ‘Boréal Express’ and a regular contributor to the show ‘RelieF’ airing on TFO. To date, each of my professional appearances have had one thing in common: every single outfit I wore has not only been designed but made locally and available at Fresh Collective – and I’ve told the world! This makes me very proud, ‘living better’ is often synonym of supporting local talent and…Did I mention how good they make me look? Well, they do!

I think it’s fair to say the experience at FC has enriched my sense of style and my life in general by gaining many new dear friends among staff and designers. I have concluded that the absolute best part of wearing local fashion is the story behind each piece, and how I feel connected to it. Suddenly, I’m not just wearing a beautiful dress by The Blushing Maple, I’m wearing the product of hours of careful hand-picked knits and fabrics not so interesting on their own but gorgeous when sustainable fashion and designer Marnie Kramer brings them together. I also value the general experience I am left with when I leave any of the three stores, in particular the one closest to my heart, the Roncy location. I’ve never met a woman in my community that feels differently, a sure sign FC is quickly becoming a staple in our hood!

You’ve probably guessed by now that I am absolutely thrilled to be able to continue promoting FC, The Blushing Maple, and the many other designers part of this wonderful circle by continuing to wear, blog and brag (why, yes that too!) during the next few months as a Fresh Collective Ambassador.

Favourite Toronto Hang Out:
Anywhere along Roncesvalles Avenue

Torontonian You Admire:
I absolutely adore Frank Gehry, I dream of seeing the Guggenheim Museum in Bilbao (Basque Country and home to my ancestors) in Spain, and the dancing house in Prague is also on my bucket list.

Favourite Local Music:
What’s playing at The Local or Gate 403 this week?

Best Coffee in the City:
When I want to treat myself to a good coffee I go to LIT but my number one drink is Mate (pronounced maté), nothing beats the taste of home.

Anything else you’d like to share?:
Styling a daily outfit is something I love doing. It helps me think about the day ahead, visualize what I want to accomplish and feel good. I like knowing that no matter how preoccupied I might be, it’s not the first thing people see. Whether I’m looking for comfort, warmth on a cold day or the practicality needed to play with my kids at the park, I know how to create the perfect combo for myself – or anyone needing help!

Ambassador Mix Tape: