What to Wear Wednesday – End of Summer Chill

What to Wear Wednesday - End of summer Chill
It’s not over yet, but summer has definitely taken a turn for the chilly this week! Grab a warm beverage and keep comfortable in some of our greatest pieces of the season, with many 25% off!
Top: Yasmine Louis $45 (pictured item not on sale)
Jeans: Yoga Jeans $125 (now $93.75)
Hush Puppies Ceil Slip-ons $100 (now $75)

What to Wear Wednesday – It’s a Wrap!

What to Wear Wednesday - It's a Wrap!

What to Wear Wednesday – It’s a Wrap! by freshcollective
Kongo Wrap Top by Melow – $115, Aquamarine Yoga Jeans – $115, Lela Silk Print Skirt by Mandala – $118, Chaste Skimmer flats by Hush Puppies – $98, Renown T-strap Sandals by Hush Puppies – $105 (ALL NOW 25%off!)

Yesterday in the office THREE staff showed up in the same piece: the incredibly comfortable and versatile Kongo Wrap Top from Melow. All three gals looked great and wore it in different ways!

Laura-Jean paired her green wrap with a bold printed skirt from Mandala Design, Jane’s navy top looked great with lavender Yoga Jeans and our fabulous intern Sally put it together with classic black jeans and a black camisole underneath! This great top also comes in black and black & white stripes.

its a wrap trio

Which look do you like best? 

BONUS: Every item pictured in both the WTWW set and the picture of FC staff is currently on sale for 25% off! Hurry in to snag your size!

 

Sweet Summer Sale

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It’s that time of year again! Fresh Collective has knocked down prices on some of your favourite Spring and Summer looks. Save up to 25% on some of our most popular designers including Address Apparel, Mandala DesignStudio Fresh, and Rita Di Cesare!

You don’t want to wait when we have a sale this great! With one-offs and limited sizes and colours left from our Spring/Summer collections, you’ll want to get into your favourite store today to get your hands on that peice you’ve been eyeing up all season long.

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annie50 summer sale

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What to Wear Wednesday – Summer Separates

What to Wear Wednesday - Summer Separates
It’s time to get outside! Picnics, fireworks, park dates, play dates, street fests – it’s all happening! Summertime in the city is in full swing, and with it, the need for simple, practical, wearable pieces. Fresh Collective is known for it’s overwhelming supply of gorgeous dresses, but you may be surprised to find that we have an amazing selection of locally designed separates, perfect for a fun and active summer!
Clockwise from top left:
BROOKE whisper waterfall tee from Mandala Design – $58
KELLY camisole from Melow – $89
KAMIAN Cropped Denim Pants from Melow – $157
Yoga Jeans from Second Denim in Peaches & Cream – $125
(Both sandals) Renown Quarter Strap from Hush Puppies – $85

What to Wear Wednesday – National Pride

Whether it’s brunch on a patio with friends, a family barbeque or a sun-filled, fun-filled day at the pride parade, celebrate in Canadian style this long weekend!
Clockwise from top left:
Bettie dress from Mandala Design – $158
Tank from Yasmine Louis – $45
Yoga Jeans from Second Denim – $125
Ceil Slip-ons from Hush Puppies – $100
Strawberry pumps from Miz Mooz – $140
Fresh Collective is proud to support Canadian talent of all shapes, sizes, sexes, and walks of life.
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What are you up to this long weekend? Sound off in the comments below!


What to Wear Wednesday: Roncy Rocks

What to Wear Wednesday - Roncy Rocks

What to Wear Wednesday – Roncy Rocks by freshcollective on Polyvore

Top: Kongo Wrap Top by Melow – $115
Jeans: Yoga Jeans in Aquamarine – $115
Bag: Meadow Tote bag by Taska – $120
Shoes: Hush Puppies Ceil Slip-on – $100
Necklace: Curious Oddities

Come to the exciting, eclectic neighborhood of Roncesvalles Village on Saturday June 15th for annual local music, arts and culture festival, Roncy Rocks!

Fresh Collective will be hosting a fabulous Sidewalk Sale between 10am-8pm of the classic Toronto clothing line Fresh Baked Goods. Come snag sweet deals on your favourite dresses, skirts and tops at this blowout sale!

Stop by for an iced herbal tea and meet and greet with two of our talented designers, Kat Shura, creator of Curious Oddities, a line of vintage styled jewellery and Yasmine Louis, renowned silk screen artist behind the one of a kind collection of Toronto cityscapes silk screened on quality tees.

We’ll keep you entertained as you shop with a live Cello performance by Sarah Steeves at 3pm.

If that’s not enough, we’ll also be drawing for our Roncy Rocks prize pack which includes a Fresh Baked Goods Dress, A Curious Oddities pocket watch (perfect gift for Dad!), and a Yasmine Louis Tee!

roncy rocks second edit

Swing into Spring with Fresh Collective

 

Yet another stunning photo shoot with some of our amazing friends from the internet! We got some lovely beauty shots featuring the new Great Gatsby-inspired collection from Curious Oddities (all jewellery in the photos below is from the line) and put together some playful spring looks in bright colours! Check it out…dainty1 dainty2

The lovely Nicole of DaintyGirl.ca looks stunning in a coral Lauren Dress from Fresh Baked Goods. This dress is the final design in the now discontinued Fresh Baked Goods line. Available exclusively at Fresh Collective Kensington while supplies last! We paired it with a pair of Hush Puppies Slumber Pump wedges in a turquoise to really boost the bright spring look!

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One of our favourite style/mommy bloggers, Emma of StrollingtheCityinHeels.com makes this simple outfit super stylish in a gorgeous dark denim pair of Yoga Jeans, a white Melow halter top camisole and a fun pair of Miz Mooz Cherry sandals!

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You probably remember our new friends Nat & Marie (we dressed them for Foursquare Day!) We love the bright and bold look of Marie’s fun spring outfit! This great printed purple tank from Things Aren’t So Terrible totally pops against these white Brenda Beddome cropped jeans. Add another bright pop of colour with the orange Hush Puppies Slumber Pump wedges and you’re set for the season!

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First off, we LOVE Nat’s hair. Clearly this gorgeous gal isn’t one to shy away from colour, so we set her up in a totally bold outfit that we absolutely love! This playful polka-dot bouse from Kabuki looks amazing with the aquamarine cropped Yoga Jeans and Renown T-strap sandals from Hush Puppies. BAM!

 

What to Wear Wednesday: Bold and Bright

What to Wear Wednesday - Bold and Bright

What to Wear Wednesday – Bold and Bright by freshcollective

It’s getting warmer and warmer out there – finally time to ditch the winter neutrals and break out of those blahs in bold patterns and bright colours! This outfit does just that with a pixel-patterned top from Mandala Design, cropped spring Yoga Jeans (our fave) in aquamarine, and a pop of colour for your ears from Sugar Rush. Anchor the look with a cute pair of black pumps from Miz Mooz and you’re set to celebrate the season!

 

 

The Swagger Coach: Whoah-oh-oh Jamie’s Crying (with EXCITEMENT!)

swagger coach

Bright, vibrant shades. Swirly, whimsical patterns. The ability to wear shoes without socks. Heck, the ability to wear shoes in general. Spring is a-coming, folks, and I’m super excited to feel wind on my legs and sun on my shoulders again. Will I be that girl dancing like a lunatic in the park in flip-flops and a summer skirt during the first semi-decent weekend in March? Possibly, but consider it my ode to the upcoming season rather than a chemical imbalance inside the ole’ noggin.

I’m a fashion fiend and a tragic over-spender, so any change of season creates a rush inside of me that can only be compared to new love, or possibly a really well-made pasta dish. Your wardrobe is your uniform, and it conveys more about you than you know. Are you fussy with details and accents like trimming and buttons? Are you simple and classic like a well-fitting pair of jeans and a cute tee? Are you a girl-on-the-go in yoga pants and a hoodie? What you wear is the image your project unto the world, and if your outfits start to form a pattern, it begins to tell a bit more about you as a person, your lifestyle, your attitude. Right now, my outfit tells me that I’m the lovechild between the citizens of Pleasantville and Shoshanna from Girls. I’m in a coral pleated dress, a white lace-on-knit cardigan and a matching set of pearl earrings and necklace. Tonight I’ll likely be in skinny jeans, knee-high boots, a long layered necklace and a fitted top, since I’ll be hitting a show at the Hard Rock. The following day, I may not even wear pants since I have no plans other than cleaning my apartment and doing dishes. Oversized t-shirt for the win.

My wardrobe is stylistically diverse, and I keep it that way to prevent myself from falling into the “trend trap”, where it appears as though your entire collection of clothing was supplied by the same fast-fashion retailer. I play with trends, but I’m not a slave to them, and like to keep a hint of retro flair in my outfits to keep things unexpected and playful. I get plenty of inspiration from the lovely ladies I work with and our outstandingly creative, funky customers, and would love to share my top three style-friendly trends for spring with you, primarily so that I’m not the only one hyperventilating about them. Basically, come to my store and flap around like a maniacal bird with me, there’s strength in numbers.

1) OXFORDS – I have always loved oxfords. When I was in high school, I found the most hideous pair of size 7 men’s oxfords in a thrift store, and although I knew I’d likely never get the chance to wear them (they really were decrepit) I had to have them and took them home. I racked my brain trying to find an excuse to break out these bad boys, but alas, it was late summer and they were roughly 5 lbs apiece. That chance didn’t come until early October, when it dawned on me. I collected an oversized blazer, tuxedo pants and a top hat, and a ruffled shirt. I drew two lines from the corners of my mouth to the sides of my chin, and darkened my eyes and eyebrows. I was a haunted ventriloquist dummy for Halloween. Times have changed and the oxfords of this spring are ladylike and classic, rather than boxy and clunky. Plus, with the vintage trend emerging in full-force, the oxford pattern is now found on bags, skirts and even sunglasses. Oh, and these (below) are coming to my store in both black and brown in the upcoming weeks, and are from one of my favourite shoe lines. Pardon me while I take out a line of credit, this season is going to hit me like a ton of bricks.

spring oxford

2) CORAL – Every season I have a colour crush. During the winter season, it was mustard. The one before was emerald and before that (in the summer) I was obsessed with butter yellow. Once every couple of years I fall head over heels with coral, which is (in my opinion) the most universally flattering shade on almost any skin tone, and is the quickest way to liven up a complexion since cream blush. Picking a shade can be a bit tricky, so my best suggestion is the most well-known: Stick out your bottom lip, as though you’re pouting, and the deepest shade of pinky-coral is your best match. This season, orange-based corals are hot, so take that in stride and keep an eye open for those peachy-pinks and grapefruit tones! In store, we’re expecting our best-selling Yoga Jeans in a brand-new shade called Cardinal (vibrant coral) and our year-round essential Paper People tops in a similar shade. We’re also getting the farewell piece from the Fresh Baked Goods collection, the Lauren dress, in coral as well. I wouldn’t suggest wearing them together, per se, but individually these are sure to punch up your wardrobe in a splashy way!

spring coral

3) BELTS – I remember low-rise jeans. I know you do too. Now here’s the dilemma: allow them to shimmy down your hips, or belt them for that exquisite muffin-top look that happens to everyone, regardless of how tight your mid-section is. Belts were things to be hated, and quickly became a staple accessory for the skater crowd of Avril Lavigne wannabes. Then someone in the fashion world sat back on their couch on a night off to watch Grease and said to themselves,”Hmm. Those high-waisted belts sure do create an awesome silhouette.” and suddenly the wide belt was back in fashion. Luckily for us, designers are working in fabrics like elastic, satin and leather for more contemporary versions of throwback styles, and words like “sash belt” and “skinny belt” are commonplace. If you were to walk to your closet right now, you’d find at least five different pieces that could be contemporized or refreshed by adding a belt. Personally (and I know I’m biased here, but you’ve got to see them to understand) I’m absolutely in love with the Susana Erazo belts (carried at Fresh Collective!) which all feature elastic sides, adjustable widths (like a bra strap, they’re unbelievable) and oversized leather-bound buttons as clasps. Her collections also include wide sash belts and skinny classic ones, but the way I see it, the bigger the better! I’ve collected several in classic tones, intense colours and funky combos but my all-time favourite is a whiskey-coloured leather one with two buttons. Love love love.

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What are you excited for this spring? Are there any trends which you’re interested in but unsure of how to pull off? Picked up a wicked item but just not sure how to pair it for a modern, stylish effect? I love getting feedback from our fans, so send in your comments and questions! You can reach me at Jamie@freshcollective.com and I’m available for advice, style tips or just to listen to you rant about your terrible ex. Better yet, swing by the Kensington Fresh Collective location and we can do it in person. See you soon friends!

What to Wear Wednesday – Happy GALentine’s Day!

“What’s Galentine’s Day? Oh it’s only the best day of the year! Every February 13th my lady friends and I leave our husbands and our boyfriends at home and we just kick it – breakfast style. Ladies celebrating ladies. It’s like Lilith Fair… minus the angst… plus fritattas.”
– Leslie Knope (Amy Poehler), Parks and Recreation

 

We are ALL about ladies celebrating ladies and so – we at FC are totally taking on the Parks and Rec way of life! HAPPY GALentine’s DAY!
What to Wear Wednesday - Happy Galentine's Day!

What to Wear Wednesday – Happy Galentine’s Day! by freshcollective featuring cardigans

Sooooo the perfect Galentine’s Day outfit? It mixes comfort and a little sass! Wear your favourite pair of comfy black Yoga jeans with a brand new Kollontai tunic (just arrived THIS WEEK!). This tunic is flirty and romantic, but still manages to be casual over jeans and paired with sweet Chaste Skimmer flats from Hush Puppies (also brand new)! Toss a Mandala cardigan over top to keep warm and you’re ready for a night out (or in) with your best gal pals!

Unsure of what to do for Galentine’s? Why not grab a girlfriend and bring her down to Fresh Collective Queen St tonight at 7:30 – You’ll have a blast shopping with our style coaches, seeing our new spring arrivals and meeting even more great gals!

Even more fun: We’re GIVING AWAY 2 pieces from the Kollontai spring collection!

Click the photo below for event details and to RSVP!

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